Ola Sol

Outside Sales Representative

Ola Sol, San Francisco

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Job Description
Territory: Santa Cruz → Santa Rosa (Bay Area & Northern California)
About Ola Sol
Ola Sol is a premium agave wine that delivers the refreshing taste of tequila with half the alcohol and calories. We’re pioneering a new low-ABV wine & spirits category in the alcohol beverage industry — and we’re looking for a Sales Manager / Sales Representative to launch and grow our presence in Northern California.
This is a career-defining opportunity to sell a new product with zero competition in its category.
The Role
We’re hiring a Beverage Sales Representative / Alcohol Sales Manager who knows the Bay Area market. Experience in wine, spirits, or alcohol beverage sales is a plus, but not required — what matters most is being a natural salesperson who loves building relationships, winning new accounts, and driving sales volume.
You’ll represent Ola Sol across on-premise and off-premise accounts (bars, restaurants, and retailers) while working closely with distributor partners. Once the market is established, you’ll also have the opportunity to hire and train your own sales team .
We’re open to part-time, contract, and full-time candidates.
What You'll Do

Drive alcohol beverage sales: Open new accounts, build strong relationships, and secure re-orders.
Tell the Ola Sol story: Educate distributors, retailers, bartenders, and consumers about agave wine.
Build cocktail programs: Create easy-to-implement offerings that increase volume and margin.
Work the market: Minimum 4 days per week calling on accounts (bars, restaurants, retail).
Distributor management: Partner with our distributor team to ensure alignment and growth.
Plan & execute strategy: Develop monthly sales plans, manage budgets, and hit KPIs.
Host trainings & tastings: Conduct brand education and build awareness through events.
Stay compliant: Ensure all sales practices follow state & company laws/policies.

Who You Are

2+ years of outside sales or beverage/alcohol sales experience preferred.
Strong knowledge of the Bay Area alcohol market and account relationships a plus.
Passion for wine, agave, and cocktail culture (you know how to make a great margarita).
Entrepreneurial, self-starter who thrives in a new category sales environment.
Skilled at relationship building, negotiation, and closing deals.
Organized, results-oriented, and comfortable with both strategy and execution.
Proficient in Google Suite (Gmail, Docs, Sheets, Slides).

Compensation & Perks

Base salary + uncapped commission/bonus (expected 15–25% of salary).
Meaningful equity stake (vested over 4 years for full-time hires).
Make your own schedule with flexible structure: Part-time, contract, or full-time considered.
Ground-floor opportunity to build a career in alcohol beverage sales leadership.

Other Notes

Sales brokers and independent beverage sales reps welcome to apply.

Company Description
Ola Sol is not quite a wine, and not quite a tequila, but the best of both worlds. We're fermented agave, low in sugar, vegan, GF, non-GMO, and (our favorite part) comes in at an impressive 24% ABV. Born in LA, created in Jalisco. Available for wholesale in California and online in 46 states.
Ola Sol is not quite a wine, and not quite a tequila, but the best of both worlds. We're fermented agave, low in sugar, vegan, GF, non-GMO, and (our favorite part) comes in at an impressive 24% ABV. Born in LA, created in Jalisco. Available for wholesale in California and online in 46 states.

Seniority level

Seniority level
Entry level

Employment type

Employment type
Part-time

Job function

Job function
Sales and Business Development
Industries
Wholesale Alcoholic Beverages

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