Senior Category Advisor
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality, and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet, and produce sustainable products.
As a Senior Category Advisor, you will serve as a key strategic partner to Walmart's merchandising team, driving growth and profitability across multiple merchants and product categories. As a Senior Advisor you will have expanded scope, scale, and responsibility from that of a Category Advisor, requiring you to have a clear track record of success as an advisor within CPG supporting Walmart. You will leverage your category management expertise, data analytics skills, leadership skills, and strategic mindset to deliver actionable insights, provide compelling recommendations, and influence merchant decisions to protect and drive category performance.
Responsibilities
- Category Strategy & Growth
- Data-Driven Insights
- Assortment & Space Optimization
- Retailer Collaboration
- Space Management
- Market & Competitive Intelligence
- Cross-Functional Leadership
Minimum Education/Experience
Bachelors degree with 10+ years relevant work experience OR Masters 8+ years relevant work experience OR Doctorate 6+ years experience; 4+ years of equivalent work experience can be substituted for Bachelors degree
Preferred Certifications
Paralegal certification
Specific Skills or Experience Required
Bachelors degree in Business, Marketing, Finance, or related field. 10+ years of experience in Category Management, Shopper Insights, or Sales within a CPG manufacturer or brokerage firm. 3+ years of experience informally leading others and/or multiple complex projects or initiatives. Strong command of retail math, P&L drivers, and financial modeling. Proficiency in Walmart Luminate, JDA Space Planning, Circana, Nielsen, Numerator, and other syndicated data tools. Ability to translate complex data into compelling category stories and actionable insights. Experience developing category growth roadmaps and leading modular reset reviews. Ability to influence internal and external stakeholders through data-driven recommendations. Strong knowledge of omnichannel retail trends and digital commerce. Exceptional presentation, negotiation, and storytelling skills. Proven ability to collaborate with buyers, merchants, and internal cross-functional teams. Experience working as a Category Captain or Category Advisor at a major retailer. Ability to lead and influence without direct authority to engage others to deliver company results. Ability to think both strategically and tactically, balancing big-picture category vision with hands-on execution. A track record of successfully driving category growth, optimizing assortment, and executing pricing and promotional strategies. Passion for understanding shopper behavior, market trends, and competitive dynamics.
Job Specific Competencies
Strategic Planning: Ability to develop and execute comprehensive category strategies. Market Analysis: Proficiency in analyzing market trends and consumer behavior. Product Knowledge: Deep understanding of product categories and industry standards. Data Interpretation: Expertise in utilizing data sources like Walmart Luminate, JDA Space Planning, Circana/Nielsen. Quantitative Analysis: Ability to