DescriptionWe are seeking a strategic and data-driven Demand Generation Marketing Specialist to own and optimize email marketing for online eCommerce platforms. This role is pivotal to the success of our Direct-to-Consumer growth strategy, managing the customer lifecycle, driving cross-sell/upsell initiatives, and delivering highly personalized messaging to increase engagement, revenue, and customer lifetime value.You will combine hands-on campaign execution in Salesforce Marketing Cloud with strategic ownership of email performance and growth, working closely with cross-functional global teams to align campaigns with revenue objectives and expand our reach in the D2C market.Responsibilities:Campaign Execution & ManagementPlan, schedule, and deploy email and in-app campaigns for promotions, product launches, and lifecycle programs.Monitor email deliverability, resolve bounce/spam issues, and ensure campaigns are sent accurately and on time.Manage and optimize triggered workflows and journeys to support customer acquisition and retention.Respond to urgent technical and campaign-related issues.Performance Optimization & GrowthAnalyze campaign and workflow performance to identify opportunities to improve CTR, conversions, and revenue contribution.Run A/B tests on subject lines, creative, CTAs, and personalization strategies to maximize engagement.Develop and refine audience segmentation strategies to target behavior- and purchase-driven cohorts.Optimize automation workflows based on engagement trends and customer lifecycle stages.Content & CollaborationPartner with design and content teams to create scalable, high-performing email templates.Implement dynamic content and personalization to enhance customer experiences and drive sales.Align campaign content with broader marketing initiatives, promotions, and seasonal events.Compliance & ReportingMaintain list hygiene and ensure compliance with GDPR, CAN-SPAM, CCPA, and related regulations.Prepare and present monthly and quarterly email performance reports with actionable insights.Contribute to long-term email marketing strategies to support D2C revenue growth targets.RequirementsBachelor's degree is required. Marketing or Communication majors preferred2+ years experience in Salesforce Marketing Cloud (or similar application like Marketo, Eloqua, Klaviyo, or HubSpot) including building lists, workflows, journeys, and dynamic content.Proven track record in email marketing strategy, campaign execution, and performance optimization.Strong analytical skills with ability to translate data into actionable insights.Knowledge of deliverability, compliance, and best practices in email marketing.Excellent collaboration and communication skills across marketing, content, and design teams.Highly organized with ability to manage multiple campaigns and deadlines.Knowledge of MS office products (Excel, Word, PowerPoint) and SalesForce
Maytronics Ltd.