Zenoti
Social Media Marketing Manager New Seattle, Washington, United States
Zenoti, Seattle, Washington, us, 98127
Overview
Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes.
Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.
Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500. We are also proud to be recognized as a Great Place to Work Certified for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com
Role Summary We’re seeking a Social Media Marketing Manager with a minimum of three years of experience managing social media for a global B2B SaaS brand, who thrives on growing audience reach, elevating brand visibility, and driving engagement across multiple regions and channels. You are a bold strategic thinker, with big ideas and proven results.
You will own the strategy and execution of Zenoti’s social media presence across Instagram, LinkedIn, Facebook, YouTube, TikTok, and other emerging platforms, managing both corporate handles and supporting regional social events and initiatives. You’ll need to be fluent in the best practices, trends, and tools that drive high-performing content and will collaborate closely with content, brand, design, product and field marketing teams.
Experience in the wellness space is preferred, ideally for a SaaS platform that serves salons, spas, med spas, or fitness businesses.
Responsibilities
Develop and execute a global social media strategy aligned with brand and business goals
Manage and grow Zenoti’s presence across key social platforms: LinkedIn, Instagram, Facebook, YouTube, and others
Build an always-on content calendar with a balance of product, customer, brand, and thought leadership content
Collaborate with content and creative teams to produce compelling, visually engaging, and on-brand content
Support regional teams with localized campaigns and language-specific initiatives
Track, measure, and report on social performance — including audience growth, reach, engagement, and conversions
Stay ahead of platform updates, wellness industry trends, and social best practices
Manage social listening, community engagement, and influencer/brand partnerships
Develop social campaigns that amplify product launches, company news, events, and customer stories
Work cross-functionally with demand generation, brand, product marketing, and field teams to integrate social into broader campaigns
Create informative reports and dashboards to measure your progress and help make decisions on strategy
Qualifications
3+ years managing global social media strategy and execution for a B2B SaaS or tech company; wellness experience highly preferred
Demonstrated experience growing corporate social presence across continents and in multiple languages
Portfolio showcasing measurable growth in visibility, reach, engagement, and brand impact
Deep understanding of the wellness, beauty, or fitness industry — ideally in a B2B SaaS or tech context
Strong creative instincts and ability to develop compelling content that reflects brand voice
Proven success collaborating cross-functionally and driving alignment with internal stakeholders
Experience managing social tools (e.g., Sprout, Hootsuite, Later, Brandwatch, or similar)
Excellent communication, organization, and project management skills
Bonus: experience with paid social campaigns or social influencer partnerships
What Success Looks Like
Significant growth in follower count and engagement across all corporate channels
Consistent, high-quality content calendar executed globally and regionally
Elevated brand presence and executive visibility on social platforms
Integration of social media into product launches and marketing campaigns
A strategic, data-informed approach to channel growth and optimization
Measurable growth outcomes in share of voice, community, and visibility
Salary: $110,000 - $130,000 USD
Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.
Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500. We are also proud to be recognized as a Great Place to Work Certified for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com
Role Summary We’re seeking a Social Media Marketing Manager with a minimum of three years of experience managing social media for a global B2B SaaS brand, who thrives on growing audience reach, elevating brand visibility, and driving engagement across multiple regions and channels. You are a bold strategic thinker, with big ideas and proven results.
You will own the strategy and execution of Zenoti’s social media presence across Instagram, LinkedIn, Facebook, YouTube, TikTok, and other emerging platforms, managing both corporate handles and supporting regional social events and initiatives. You’ll need to be fluent in the best practices, trends, and tools that drive high-performing content and will collaborate closely with content, brand, design, product and field marketing teams.
Experience in the wellness space is preferred, ideally for a SaaS platform that serves salons, spas, med spas, or fitness businesses.
Responsibilities
Develop and execute a global social media strategy aligned with brand and business goals
Manage and grow Zenoti’s presence across key social platforms: LinkedIn, Instagram, Facebook, YouTube, and others
Build an always-on content calendar with a balance of product, customer, brand, and thought leadership content
Collaborate with content and creative teams to produce compelling, visually engaging, and on-brand content
Support regional teams with localized campaigns and language-specific initiatives
Track, measure, and report on social performance — including audience growth, reach, engagement, and conversions
Stay ahead of platform updates, wellness industry trends, and social best practices
Manage social listening, community engagement, and influencer/brand partnerships
Develop social campaigns that amplify product launches, company news, events, and customer stories
Work cross-functionally with demand generation, brand, product marketing, and field teams to integrate social into broader campaigns
Create informative reports and dashboards to measure your progress and help make decisions on strategy
Qualifications
3+ years managing global social media strategy and execution for a B2B SaaS or tech company; wellness experience highly preferred
Demonstrated experience growing corporate social presence across continents and in multiple languages
Portfolio showcasing measurable growth in visibility, reach, engagement, and brand impact
Deep understanding of the wellness, beauty, or fitness industry — ideally in a B2B SaaS or tech context
Strong creative instincts and ability to develop compelling content that reflects brand voice
Proven success collaborating cross-functionally and driving alignment with internal stakeholders
Experience managing social tools (e.g., Sprout, Hootsuite, Later, Brandwatch, or similar)
Excellent communication, organization, and project management skills
Bonus: experience with paid social campaigns or social influencer partnerships
What Success Looks Like
Significant growth in follower count and engagement across all corporate channels
Consistent, high-quality content calendar executed globally and regionally
Elevated brand presence and executive visibility on social platforms
Integration of social media into product launches and marketing campaigns
A strategic, data-informed approach to channel growth and optimization
Measurable growth outcomes in share of voice, community, and visibility
Salary: $110,000 - $130,000 USD
Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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