Atlassian
Join to apply for the
Principal Technical AI PMM
role at
Atlassian . 1 day ago Be among the first 25 applicants. Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. This flexibility allows Atlassians to support their family, personal goals, and other priorities. We can hire in any country where we have a legal entity. Interviews and onboarding are conducted virtually, reflecting our distributed-first approach. Overview We are seeking a Principal Technical Product Marketing Manager to lead go-to-market efforts for Rovo, Atlassian’s innovative AI product. This influential role is ideal for a technically-savvy marketing leader passionate about driving AI adoption. You will define strategies that resonate with developers, technical teams, and decision-makers—shaping perception, fostering innovation, and championing Rovo across global markets. As a public-facing evangelist, you will lead thought leadership, influence stakeholders, and represent Atlassian AI across channels and communities. Additionally, you will serve as a key voice for AI within Atlassian’s broader portfolio. Deep Product Expertise & Strategy Influence:
Develop a comprehensive understanding of Rovo’s architecture, use cases, and roadmap. Act as a bridge between Product and Marketing to inform product direction, positioning, and launch strategies. Content Development:
Create technical and business content, including solution briefs, use cases, launch assets, demos, enablement decks, blogs, and event materials to educate and inspire adoption. Thought Leadership & Evangelism:
Represent Atlassian AI through blogs, webinars, events, and speaking engagements. Collaborate with Developer Relations and Product teams to build credibility and foster community engagement. Customer and Market Insights:
Monitor AI market trends, customer needs, and competitors. Translate insights into actionable recommendations for product and marketing strategies. Cross-functional Collaboration:
Work closely with Product Management, Sales Engineering, Design, and Customer Success to ensure consistent messaging and customer experience. Customer Advocacy:
Build relationships with early adopters and community influencers to gather testimonials, case studies, and social proof. Positioning & GTM:
Craft clear, differentiated positioning for Rovo, ensuring consistency across channels. Identify market opportunities and tailor messaging for target audiences. Qualifications Details about qualifications are not provided in the description. Compensation Base pay ranges in the US are: Zone A: $175,500 - $229,125 Zone B: $158,400 - $206,800 Zone C: $145,800 - $190,350 Additional benefits, bonuses, commissions, and equity may apply. Confirm your zone with the recruiter. Benefits & Perks Atlassian offers health and wellbeing resources, paid volunteer days, and more. Learn more at
go.atlassian.com/perksandbenefits . About Atlassian Our goal is to unleash the potential of every team through innovative software solutions that foster collaboration. We value diversity and inclusion, ensuring equal opportunity for all applicants. We support accommodations during the recruitment process. Learn more at
go.atlassian.com/crh . Seniority level
Mid-Senior level Employment type
Full-time Job function
Engineering and Information Technology Industries
Software Development Referrals can increase your chances of interviewing at Atlassian. Sign in to set job alerts for “Principal Technical AI PMM” roles.
#J-18808-Ljbffr
Principal Technical AI PMM
role at
Atlassian . 1 day ago Be among the first 25 applicants. Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. This flexibility allows Atlassians to support their family, personal goals, and other priorities. We can hire in any country where we have a legal entity. Interviews and onboarding are conducted virtually, reflecting our distributed-first approach. Overview We are seeking a Principal Technical Product Marketing Manager to lead go-to-market efforts for Rovo, Atlassian’s innovative AI product. This influential role is ideal for a technically-savvy marketing leader passionate about driving AI adoption. You will define strategies that resonate with developers, technical teams, and decision-makers—shaping perception, fostering innovation, and championing Rovo across global markets. As a public-facing evangelist, you will lead thought leadership, influence stakeholders, and represent Atlassian AI across channels and communities. Additionally, you will serve as a key voice for AI within Atlassian’s broader portfolio. Deep Product Expertise & Strategy Influence:
Develop a comprehensive understanding of Rovo’s architecture, use cases, and roadmap. Act as a bridge between Product and Marketing to inform product direction, positioning, and launch strategies. Content Development:
Create technical and business content, including solution briefs, use cases, launch assets, demos, enablement decks, blogs, and event materials to educate and inspire adoption. Thought Leadership & Evangelism:
Represent Atlassian AI through blogs, webinars, events, and speaking engagements. Collaborate with Developer Relations and Product teams to build credibility and foster community engagement. Customer and Market Insights:
Monitor AI market trends, customer needs, and competitors. Translate insights into actionable recommendations for product and marketing strategies. Cross-functional Collaboration:
Work closely with Product Management, Sales Engineering, Design, and Customer Success to ensure consistent messaging and customer experience. Customer Advocacy:
Build relationships with early adopters and community influencers to gather testimonials, case studies, and social proof. Positioning & GTM:
Craft clear, differentiated positioning for Rovo, ensuring consistency across channels. Identify market opportunities and tailor messaging for target audiences. Qualifications Details about qualifications are not provided in the description. Compensation Base pay ranges in the US are: Zone A: $175,500 - $229,125 Zone B: $158,400 - $206,800 Zone C: $145,800 - $190,350 Additional benefits, bonuses, commissions, and equity may apply. Confirm your zone with the recruiter. Benefits & Perks Atlassian offers health and wellbeing resources, paid volunteer days, and more. Learn more at
go.atlassian.com/perksandbenefits . About Atlassian Our goal is to unleash the potential of every team through innovative software solutions that foster collaboration. We value diversity and inclusion, ensuring equal opportunity for all applicants. We support accommodations during the recruitment process. Learn more at
go.atlassian.com/crh . Seniority level
Mid-Senior level Employment type
Full-time Job function
Engineering and Information Technology Industries
Software Development Referrals can increase your chances of interviewing at Atlassian. Sign in to set job alerts for “Principal Technical AI PMM” roles.
#J-18808-Ljbffr