Ketchum U.S.
Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics
Ketchum U.S., Atlanta, Georgia, United States, 30383
Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics
Arlington, Virginia, United States; Atlanta, Georgia, United States; Chicago, Illinois, United States; Dallas, Texas, United States; Los Angeles, California, United States; New York, New York, United States; Raleigh, North Carolina, United States; San Francisco, California, United States About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication. We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum! Overview
Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights! This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs. Responsibilities
Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc. Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client’s main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client Serving as a specialist and advisor in research and analysis, to include: Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices Participating in or driving analytics projects and initiatives Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client. Qualifications
3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary Strong orientation toward client service and teamwork Strong business acumen and understanding of the communications landscape The ability to work on multiple projects concurrently Excellent client management skills with the ability to communicate professionally and proactively A team mentality and desire to collaborate with co-workers across multiple geographies Strong statistical, writing, and public speaking/presentation skills Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc. Expertise
Website analytics tools such as Google Analytics, Adobe Analytics or Omniture Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons SEO/SEM analysis and relevant tools Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc. The salary range
The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. Hybrid What We Offer
Hybrid Workplace: Three days a week in the office Robust benefits program, effective within 30 days of hire Paid maternity/paternity leave Family Forming Benefits Employee Recognition Program Generous paid time off includes vacation, wellness, and extended holiday schedule Various development opportunities to enhance personal and professional life Monthly Cell Phone & Wi-Fi reimbursement Interested? We’ve got an opportunity for you. Apply for this job
To apply, please use the application portal. Fields marked with an asterisk are required. For privacy and security reasons, you may be asked to provide information such as your name, email, phone, and resume. You will be prompted to attach supporting documents as you proceed. U.S. Standard Demographic Questions
We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? (select one) Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (select one) Select... Are you a veteran or active member of the United States Armed Forces? (select one) Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Ketchum U.S. ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, for example, the following: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn\'s Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr
Arlington, Virginia, United States; Atlanta, Georgia, United States; Chicago, Illinois, United States; Dallas, Texas, United States; Los Angeles, California, United States; New York, New York, United States; Raleigh, North Carolina, United States; San Francisco, California, United States About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication. We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum! Overview
Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights! This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs. Responsibilities
Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc. Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client’s main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client Serving as a specialist and advisor in research and analysis, to include: Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices Participating in or driving analytics projects and initiatives Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client. Qualifications
3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary Strong orientation toward client service and teamwork Strong business acumen and understanding of the communications landscape The ability to work on multiple projects concurrently Excellent client management skills with the ability to communicate professionally and proactively A team mentality and desire to collaborate with co-workers across multiple geographies Strong statistical, writing, and public speaking/presentation skills Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc. Expertise
Website analytics tools such as Google Analytics, Adobe Analytics or Omniture Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons SEO/SEM analysis and relevant tools Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc. The salary range
The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. Hybrid What We Offer
Hybrid Workplace: Three days a week in the office Robust benefits program, effective within 30 days of hire Paid maternity/paternity leave Family Forming Benefits Employee Recognition Program Generous paid time off includes vacation, wellness, and extended holiday schedule Various development opportunities to enhance personal and professional life Monthly Cell Phone & Wi-Fi reimbursement Interested? We’ve got an opportunity for you. Apply for this job
To apply, please use the application portal. Fields marked with an asterisk are required. For privacy and security reasons, you may be asked to provide information such as your name, email, phone, and resume. You will be prompted to attach supporting documents as you proceed. U.S. Standard Demographic Questions
We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? (select one) Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (select one) Select... Are you a veteran or active member of the United States Armed Forces? (select one) Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Ketchum U.S. ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, for example, the following: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn\'s Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr