Logo
Publicis Digital Experience

Paid Social Specialist

Publicis Digital Experience, Atlanta, Georgia, United States, 30383

Save Job

Join to apply for the

SEM Specialist

role at

Publicis Digital Experience 2 days ago Be among the first 25 applicants Join to apply for the

SEM Specialist

role at

Publicis Digital Experience Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

Our Paid Social Specialists are our resident paid social experts, responsible for keeping on top of trends, developments, and best practices and putting them to optimal use for each client’s paid social campaigns.

You will work with brand-name automotive OEMS and dealer groups who demand - and recognize - excellence. You’ll be part of a cross-functional team working together to make sure client needs are anticipated and met through execution.

As a Paid Social Specialist, you will be responsible for the following key areas: 1) design, implementation, and execution of paid social strategy 2) Day-to-day optimization of campaigns 3) Implementation of ad-hoc client requests 4) Acting as a paid social POC for your assigned clients by answering client emails and leading weekly calls 3) project management on accounts you own.

You will need to have more than Paid Social experience; you will need to have the drive to work independently and the communication skills to work as part of a thriving team.

Responsibilities

Driving paid social strategy for your clients on Facebook & Instagram Design, implementation, and execution of your clients paid social campaigns Daily optimization efforts to achieve your client’s performance targets & goals Campaign monitoring to ensure the account is pacing well relative to budgets and targets Implementing testing initiatives in key areas such as ad creatives, audience segmentation, placements, and networks Design & implementation of ad-hoc client requests for campaign builds, creative rollouts, reporting requests and other needs Coordinating with engineering to facilitate technology implementations that drive client and operational efficiency Coordinate with engineering to facilitate the configuration of inventory & offer feeds Coordination of client coop needs Configure required campaign templates to streamline dynamic campaign creation & maintenance Activate relevant audiences supplied by client Work and prioritize within timelines; coordinate work-steams across teams and channels Effectively communicate both verbally and in writing with both internal and external stakeholders Stay current with Google and Meta new features and best practices

Qualifications

Qualifications

2-4 years in experience working in Paid Social. Experience with Automotive Inventory Ads, configuration and launch is required Knowledge of 3rd party bid-management tools Experience w/call tracking systems & implementations Proven track-record: past projects were consistently successful (i.e., met the consumer's need, met business objectives, delivered on-time with no/few surprises) Ability to grasp complex concepts and systems quickly, and express them in simple ways Working experience within Google Tag Manager & Google Analytics for paid media marketing objectives Experience working within a task manager system is highly preferred Deadline and detail oriented, with the ability to handle multi-faceted task lists Critical thinking and quantitative analytical skills Proficient in MS Excel, PowerPoint, and Word Excellent verbal and written skills High-energy, positive, team-first mentality

Additional Things That Will Impress Us

Automotive marketing experience A Google Analytics certification Meta Blueprint certification You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space Bring ideas and thought leadership to the table You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment You are comfortable working with 3rd party tracking platforms

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $53,200 - $70,560 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/29/2025.

Seniority level

Seniority level Not Applicable Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at Publicis Digital Experience by 2x Get notified about new Search Engine Marketing Specialist jobs in

Atlanta, GA . Atlanta, GA $65,000.00-$85,000.00 1 week ago Manager, Growth Marketing Operations, CNN Digital Products & Services

Atlanta, GA $103,460.00-$192,140.00 2 days ago Alpharetta, GA $59,000.00-$62,000.00 2 weeks ago Sr Analyst, Marketing Data Enablement, CNN Digital Products & Services

Atlanta, GA $87,500.00-$162,500.00 5 days ago Atlanta, GA $53,200.00-$67,200.00 6 days ago Atlanta, GA $50,000.00-$65,000.00 6 days ago Vice President, Digital Marketing (SaaS/DaaS)– UPS Digital

Specialist, Digital Marketing & Communications - Homes

Search Engine Optimization Strategist (Remote US) - Future Opening

Atlanta, GA $85,000.00-$90,000.00 3 days ago Digital Marketing Associate/Webpage Producer

Digital Marketing Associate/Web Producer

SEO Strategist (Remote US) - Future Opening

Atlanta, GA $85,000.00-$90,000.00 3 days ago SEO Manager- AI & Search Innovation (Hybrid/Atlanta only)

Atlanta, GA $85,000.00-$90,000.00 3 days ago Atlanta, GA $85,000.00-$90,000.00 2 days ago Digital Product Manager, Marketing Technologies

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr