Vida Shoes International
Performance Marketing Acquisitions Manager
Vida Shoes International, New York, New York, us, 10261
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Acquisition Marketing Manager
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Vida Shoes International 1 week ago Be among the first 25 applicants Join to apply for the
Acquisition Marketing Manager
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Vida Shoes International Get AI-powered advice on this job and more exclusive features. Job Posting/Description: (ON SITE)
Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are a well-established private footwear company located in New York, boasting a global presence abroad. Currently, we are in search of an Account Executive specializing in the dynamic Footwear Account Executive for their licensed Unionbay and Esprit brands. Job Posting/Description: (ON SITE)
Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are a well-established private footwear company located in New York, boasting a global presence abroad. Currently, we are in search of an Account Executive specializing in the dynamic Footwear Account Executive for their licensed Unionbay and Esprit brands.
Job Overview
We are seeking a results-driven Acquisition Marketing Manager to lead customer acquisition strategies across digital and offline channels for our six websites. You will play a critical role in expanding our customer base by developing, executing, and optimizing performance marketing campaigns that drive qualified traffic, increase conversions, and maximize ROI. This role requires a strategic thinker with strong hands-on execution skills, analytical ability, and a deep understanding of growth marketing channels such as paid search, social, affiliates, display, and SEO. As a key part of our growth strategy, you will provide both strategic strategic direction and direct campaign execution. You will work closely with an external agency managing day-to-day execution across channels, while remaining deeply involved in optimizing performance, analyzing results, managing budgets, and driving channel innovation.
Job Title:
Acquisition Marketing Manager
Key Responsibilities
Develop and implement multi-channel acquisition strategies to attract qualified traffic and drive revenue growth. Lead / develop end-to-end strategy and execution for all acquisition marketing channels, including but not limited to: Paid search (Google Ads) Paid social (Meta, LinkedIn, TikTok, etc.) Display and programmatic advertising Affiliate marketing and partnership programs Collaborate with internal teams (creative, content, data, product) to align marketing strategies with customer needs and company goals. Manage the external performance marketing agencies, providing direction and oversight while maintaining a hands-on role with campaign management, optimization, and reporting—including ad bidding. Monitor and optimize campaign performance by analyzing data and generating actionable insights to improve key metrics such as CPA, ROAS, CAC, and LTV. Manage and forecast budgets to ensure efficient spend allocation and maximize ROI. Run experiments and A/B tests to continually improve conversion rates and reduce cost per acquisition (CPA). Report on KPIs and campaign results to stakeholders, providing clear recommendations and growth plans. Identify new acquisition opportunities, including emerging platforms, partnerships, and experimental channels.
Requirements
Bachelor’s degree in Marketing, Business, or related field. 5-7 years of experience in acquisition or performance marketing, ideally in a fast-paced or growth-oriented environment. Proven track record of developing and executing successful acquisition campaigns across key channels: paid search (Google Ads), paid social (Meta, TikTok, etc.), display, SEO, and affiliate marketing. Familiarity with bidding and optimization strategies across major ad platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, Impact, CJ). Strong analytical skills and hands-on experience with marketing performance tools (Google Analytics, Tripplewhale, or similar). Experience managing external agencies while maintaining a hands-on role. Data-driven mindset with the ability to analyze and interpret campaign performance to inform decisions. Excellent communication, collaboration, and project management skills. Basic knowledge of SEO fundamentals and how they complement paid acquisition efforts. Strong Excel skills.
Additional Qualities
Highly organized and detail-oriented. Hardworking and willing to go above and beyond. Team player. Able to adapt quickly in a fast-moving environment and pivot as needed. Comfortable multitasking and managing competing priorities. Excellent communication skills and ability to work with diverse personalities. Desires growth opportunities and exposer into multiple parts of the business.
Work Details
Must be in-office (New York City). Current schedule: Monday-Thursday in-office, Friday work from home. Salary: $85,000-$95,000. Will report directly to and collaborate closely with the VP of DTC.
Thank you in advance for your interest in this opening. Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted.
Direct applicants only, no third-party staffing inquiries, please.
Direct applicants only, no third-party staffing inquiries, please. Do NOT reach out to HR if you are a third-party staffing agency.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at Vida Shoes International by 2x Get notified about new Acquisition Marketing Manager jobs in
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Acquisition Marketing Manager
role at
Vida Shoes International 1 week ago Be among the first 25 applicants Join to apply for the
Acquisition Marketing Manager
role at
Vida Shoes International Get AI-powered advice on this job and more exclusive features. Job Posting/Description: (ON SITE)
Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are a well-established private footwear company located in New York, boasting a global presence abroad. Currently, we are in search of an Account Executive specializing in the dynamic Footwear Account Executive for their licensed Unionbay and Esprit brands. Job Posting/Description: (ON SITE)
Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are a well-established private footwear company located in New York, boasting a global presence abroad. Currently, we are in search of an Account Executive specializing in the dynamic Footwear Account Executive for their licensed Unionbay and Esprit brands.
Job Overview
We are seeking a results-driven Acquisition Marketing Manager to lead customer acquisition strategies across digital and offline channels for our six websites. You will play a critical role in expanding our customer base by developing, executing, and optimizing performance marketing campaigns that drive qualified traffic, increase conversions, and maximize ROI. This role requires a strategic thinker with strong hands-on execution skills, analytical ability, and a deep understanding of growth marketing channels such as paid search, social, affiliates, display, and SEO. As a key part of our growth strategy, you will provide both strategic strategic direction and direct campaign execution. You will work closely with an external agency managing day-to-day execution across channels, while remaining deeply involved in optimizing performance, analyzing results, managing budgets, and driving channel innovation.
Job Title:
Acquisition Marketing Manager
Key Responsibilities
Develop and implement multi-channel acquisition strategies to attract qualified traffic and drive revenue growth. Lead / develop end-to-end strategy and execution for all acquisition marketing channels, including but not limited to: Paid search (Google Ads) Paid social (Meta, LinkedIn, TikTok, etc.) Display and programmatic advertising Affiliate marketing and partnership programs Collaborate with internal teams (creative, content, data, product) to align marketing strategies with customer needs and company goals. Manage the external performance marketing agencies, providing direction and oversight while maintaining a hands-on role with campaign management, optimization, and reporting—including ad bidding. Monitor and optimize campaign performance by analyzing data and generating actionable insights to improve key metrics such as CPA, ROAS, CAC, and LTV. Manage and forecast budgets to ensure efficient spend allocation and maximize ROI. Run experiments and A/B tests to continually improve conversion rates and reduce cost per acquisition (CPA). Report on KPIs and campaign results to stakeholders, providing clear recommendations and growth plans. Identify new acquisition opportunities, including emerging platforms, partnerships, and experimental channels.
Requirements
Bachelor’s degree in Marketing, Business, or related field. 5-7 years of experience in acquisition or performance marketing, ideally in a fast-paced or growth-oriented environment. Proven track record of developing and executing successful acquisition campaigns across key channels: paid search (Google Ads), paid social (Meta, TikTok, etc.), display, SEO, and affiliate marketing. Familiarity with bidding and optimization strategies across major ad platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, Impact, CJ). Strong analytical skills and hands-on experience with marketing performance tools (Google Analytics, Tripplewhale, or similar). Experience managing external agencies while maintaining a hands-on role. Data-driven mindset with the ability to analyze and interpret campaign performance to inform decisions. Excellent communication, collaboration, and project management skills. Basic knowledge of SEO fundamentals and how they complement paid acquisition efforts. Strong Excel skills.
Additional Qualities
Highly organized and detail-oriented. Hardworking and willing to go above and beyond. Team player. Able to adapt quickly in a fast-moving environment and pivot as needed. Comfortable multitasking and managing competing priorities. Excellent communication skills and ability to work with diverse personalities. Desires growth opportunities and exposer into multiple parts of the business.
Work Details
Must be in-office (New York City). Current schedule: Monday-Thursday in-office, Friday work from home. Salary: $85,000-$95,000. Will report directly to and collaborate closely with the VP of DTC.
Thank you in advance for your interest in this opening. Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted.
Direct applicants only, no third-party staffing inquiries, please.
Direct applicants only, no third-party staffing inquiries, please. Do NOT reach out to HR if you are a third-party staffing agency.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at Vida Shoes International by 2x Get notified about new Acquisition Marketing Manager jobs in
New York, NY . Brooklyn, NY $90.00-$110,000.00 2 weeks ago Brooklyn, NY $174,000.00-$226,000.00 1 week ago Sr. Marketing Manager, Style - Beauty & Style Group
New York, NY $90,000.00-$110,000.00 1 week ago New York, NY $120,000.00-$130,000.00 2 weeks ago Manager Marketing Analytics-CNN Digital Products & Services
New York, NY $91,140.00-$169,260.00 2 days ago New York City Metropolitan Area 2 weeks ago Senior Marketing Manager, Capital Markets | U.S.
New York, NY $109,347.00-$145,000.00 2 weeks ago Senior Manager, Industry Marketing (Payments)
New York City Metropolitan Area $160,000.00-$207,500.00 2 weeks ago New York, NY $75,000.00-$85,000.00 1 month ago Senior Growth Marketing Manager, Paid Social
New York, NY $125,000.00-$160,000.00 5 months ago Westfield, NJ $65,000.00-$100,000.00 1 week ago Brooklyn, NY $95,000.00-$105,000.00 1 week ago Brooklyn, NY $95,000.00-$105,000.00 1 week ago New York, NY $196,000.00-$243,000.00 1 week ago Senior Manager, Marketing Data Science & Modeling
New York, NY $140,000.00-$170,000.00 1 week ago Marketing Director - Direct Mail, CRM, Organic
Senior Manager, Marketing Science -Data Science
New York, NY $120,000.00-$125,000.00 3 weeks ago Manager, Subscription Performance & Analytics
New York, NY $37,500.00-$73,500.00 1 week ago Manager, Measurement Insights & Enablement
New York, NY $137,000.00-$218,000.00 2 days ago Head of Residential Business Development
Teaneck, NJ $140,000.00-$180,000.00 2 weeks ago Yonkers, NY $143,750.00-$158,750.00 1 week ago New York, NY $180,000.00-$200,000.00 6 days ago Vice President of Business Development, Medical Practice Joint Venture Management
West Orange, NJ $225,000.00-$300,000.00 1 week ago New York City Metropolitan Area $120,000.00-$135,000.00 2 weeks ago New York, NY $125,000.00-$195,000.00 1 week ago New York, NY $72,000.00-$78,000.00 5 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr