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Fundamental Group

Paid Search Specialist

Fundamental Group, Boston, Massachusetts, us, 02298

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The Fundamental Group started out as a media agency, specialising in clients within the Asset Management and Higher Education sectors. Our vision was to become a leading specialist, and we have achieved this through a combination of contemporary and innovative technologies. This includes our in-house proprietary performance marketing technologies and reporting platforms, in-house programmatic solutions, research team and most importantly our people, each with expert sector knowledge.

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience. Over the past 20 years, we have grown into a marketing technology group which numbers over 170 people globally. With a strategic presence across the globe, our offices span key locations including London, Boston, Hong Kong and Sydney. The Role Reporting directly to the Global Head of Search, we are seeking a highly motivated and detail-oriented individual to join our Paid Search team as a Paid Search Specialist. As a Paid Search Specialist you will help execute high-level account campaign strategies into optimizations which directly affect campaign performance and team success. You will regularly analyze and interpret data, discover and address opportunities, collaborate on campaign strategy with clients and the SEM team, formulate and test hypothesis as well as give critical insights on campaign activity and performance. At least two years of experience working in a similar role as a Search Account Specialist or Marketing Analyst on biddable media campaigns is required. Proficiency in working with all Google & Bing Adsproducts, Google Analytics 4, as well as workingknowledge of Excel & Google Sheets as it relates toSEM is preferred. Candidates with experience working on biddable media campaigns will be considered. Previous SEO and Content Marketing experience is aplus. Key Responsibilities Interprets all analytical data as requested by senior team Serves as a “boots on the ground” contributor tothe management team giving important insightsassisting in developing strategy, reportsand projections. Assists in the training process for new hires and helps to support their development at FM. First point of contact for any accountassistance requested by the team. Participates in regular check-in meetings withthe Global Head of Search to review internal monthly andquarterly account data insights reporting. Assists in execution of any projects or tasksoutside of those required of their normal accountresponsibilities. Qualifications: 2+ years of experience working in a similar SEM, Biddable Media or Marketing Analyst role . An interest and passion in analysing your campaigns and pushing for the best outcome. Awareness of media trends and avid interest in business and finance. Proficiency in Microsoft and Google Suite, specifically Excel. Certifications in digital marketing, such as Google Ads or Bing.

Personal Attributes: Meticulous attention to detail. Eagerness to work alongside a range of people and as an integral part of a team. Demonstrable ability to make sensible, intelligent decisions in difficult and deadline driven situations. A passionate approach to tasks with a can-do attitude, committed to upholding professional standards while being flexible and self-motivated.

What we offer: Supportive, friendly colleagues who work together to achieve shared goals Competitive salary and a discretionary bonus Healthcare coverage including medical, dental, vision, life cover, and paid parental leave 16 days of paid time off, separate from holidays and sick time Career growth opportunities: We’re committed to your success and offer recognition, rewards, and the training and support needed for advancement A dynamic and innovative work environment within a contemporary, team-focused, and forward-thinking company We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/beliefs, sexual orientation, or age. Personal data collected will be used for recruitment purposes only. Strictly no agencies. If you require an alternative format to the job advert and application, please let us know.

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