CIBC US
Senior Manager, Measurement and Effectiveness - US Brand Marketing
CIBC US, Chicago, Illinois, United States, 60290
Senior Manager, Measurement and Effectiveness Join to apply for the
Senior Manager, Measurement and Effectiveness
role at
CIBC US Senior Manager, Measurement and Effectiveness 1 day ago Be among the first 25 applicants Join to apply for the
Senior Manager, Measurement and Effectiveness
role at
CIBC US We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
Do not wait to apply after reading this description a high application volume is expected for this opportunity.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com
Project Management / Sponsorships
Support implementation of sponsorship agreements and events in the US Region Lead relationship / serve as liaison with Events team to activate client events in support of Sponsorship strategy. Ensure initiatives deliver against plan objectives, are aligned to strategic priorities and support key marketing principles Ensure effective project management including planning, briefing, execution and measurement of key initiatives. Showcase your experience and ability to develop and lead the marketing. processes from brief writing through to execution and reporting across multi-channel campaigns Manage internal approval processes on programs and campaigns Ensure on-going communication and manage on-going weekly status updates on all aspects of assigned projects Build and develop relationships with the key stakeholder contacts to become a true trusted business partner
Performance / Campaign Measurement
Develop, measure and track effectiveness of sponsorships and brand campaigns through use of Salesforce and performance dashboard that tie back to business KPIs. Coordinate tracking results and conducting post campaign analysis with other departments such as research stakeholders Provide expertise on the Brand team, influencing both internal and external partners as you deliver Sponsorship Campaigns & strategic work. You will help foster employee commitment to the organization, championing CIBC’s mission, vision and values. Support market analysis to ensure maximum ROI through key renewals/offboarding of partners Proactively identify new and effective ways to maximize brand potential and ROI
Compliance / Operations
Support CIBC’s compliance with applicable regulatory requirements and risk management for US Marketing by recommending and implementing new processes and/or efficiencies to current processes Working knowledge of financial services regulatory requirements and first line risk management responsibilities
It’s an asset if
you hold relevant compliance certifications (i.e. CRCM, IACCP).
Conduct & Culture Risk
Our CIBC risk culture is based on employees striving to exceed the expectations of ourselves and our leadership’s identification and mitigation of risks in their daily responsibilities, not just in quarterly or annual monitoring/assessments. We all are accountable for managing risk.
As an employee of CIBC, the incumbent must conduct themselves (and foster an environment for others) in a manner consistent with our strong risk culture. This includes:
Following all aspects of the CIBC Code of Conduct, as well as all applicable CIBC policies, frameworks, guidelines, processes and controls At all times acting in accordance with our Purpose and shared values, to achieve our Bank’s strategic goals Understanding and following the qualitative and quantitative components of our Risk Appetite Statements Completing all annual Corporate Mandatory Training and Testing modules, as well as any additional business-specific modules, as required and employing the learnings in daily activities and undertakings
Knowledge and Skills
Deep expertise in developing brand consideration through sponsorship and event activation Proven skills in developing long-term strategy road-maps for brands. Leadership capabilities to develop accountability for delivering KPI and measuring ROI. Stakeholder relations.
Who you are:
You can demonstrate 5+ years of experience in marketing. It’s an asset if you come with a College Business/Marketing degree. You have experience working in the US marketplace and implementing brand strategies in this region. You're driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact. Relationships Builder - You’re passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity. You listen and learn from the experiences of others. You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results. You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life. Client Focused – You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do. Detail Oriented - You know that details matter. You notice things that others don't. Your critical thinking skills help to inform your decision making.
California residents — your privacy rights regarding your actual or prospective employment
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 2-3 days per week on-site at 120 S. LaSalle, while other days will be remote.
At CIBC, we offer a competitive total rewards package. This role has an expected salary range of $135,000-$160,000 based on experience, qualifications, and location of the position. The successful candidate may be eligible to participate in the relevant business unit’s incentive compensation plan, which also may include a discretionary bonus component. CIBC offers a full range of benefits and programs to meet our employee’s needs; including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability, and Other Insurance Plans, Paid Time Off (including Sick Leave, Parental Leave, and Vacation), Holidays, and 401(k), in addition to other special perks reserved for our team members.
Candidates hired to work in other locations will be subject to the pay range associated with that location. Additional total compensation and benefits details will be provided during the hiring process.
California Residents: CCPA Employee Privacy Rights | CIBC US
As a California resident, you have certain rights with respect to the personal information that CIBC collects. Learn more about the CPPA for employment.
What CIBC Offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development. Subject to plan and program terms and conditions
What You Need To Know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location
IL-120 S LaSalle St, 8th Fl
Employment Type
Regular
Weekly Hours
40
Skills
Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Waterfall ModelSeniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionOther Referrals increase your chances of interviewing at CIBC US by 2x Get notified about new Senior Manager jobs in
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#J-18808-Ljbffr
Senior Manager, Measurement and Effectiveness
role at
CIBC US Senior Manager, Measurement and Effectiveness 1 day ago Be among the first 25 applicants Join to apply for the
Senior Manager, Measurement and Effectiveness
role at
CIBC US We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
Do not wait to apply after reading this description a high application volume is expected for this opportunity.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com
Project Management / Sponsorships
Support implementation of sponsorship agreements and events in the US Region Lead relationship / serve as liaison with Events team to activate client events in support of Sponsorship strategy. Ensure initiatives deliver against plan objectives, are aligned to strategic priorities and support key marketing principles Ensure effective project management including planning, briefing, execution and measurement of key initiatives. Showcase your experience and ability to develop and lead the marketing. processes from brief writing through to execution and reporting across multi-channel campaigns Manage internal approval processes on programs and campaigns Ensure on-going communication and manage on-going weekly status updates on all aspects of assigned projects Build and develop relationships with the key stakeholder contacts to become a true trusted business partner
Performance / Campaign Measurement
Develop, measure and track effectiveness of sponsorships and brand campaigns through use of Salesforce and performance dashboard that tie back to business KPIs. Coordinate tracking results and conducting post campaign analysis with other departments such as research stakeholders Provide expertise on the Brand team, influencing both internal and external partners as you deliver Sponsorship Campaigns & strategic work. You will help foster employee commitment to the organization, championing CIBC’s mission, vision and values. Support market analysis to ensure maximum ROI through key renewals/offboarding of partners Proactively identify new and effective ways to maximize brand potential and ROI
Compliance / Operations
Support CIBC’s compliance with applicable regulatory requirements and risk management for US Marketing by recommending and implementing new processes and/or efficiencies to current processes Working knowledge of financial services regulatory requirements and first line risk management responsibilities
It’s an asset if
you hold relevant compliance certifications (i.e. CRCM, IACCP).
Conduct & Culture Risk
Our CIBC risk culture is based on employees striving to exceed the expectations of ourselves and our leadership’s identification and mitigation of risks in their daily responsibilities, not just in quarterly or annual monitoring/assessments. We all are accountable for managing risk.
As an employee of CIBC, the incumbent must conduct themselves (and foster an environment for others) in a manner consistent with our strong risk culture. This includes:
Following all aspects of the CIBC Code of Conduct, as well as all applicable CIBC policies, frameworks, guidelines, processes and controls At all times acting in accordance with our Purpose and shared values, to achieve our Bank’s strategic goals Understanding and following the qualitative and quantitative components of our Risk Appetite Statements Completing all annual Corporate Mandatory Training and Testing modules, as well as any additional business-specific modules, as required and employing the learnings in daily activities and undertakings
Knowledge and Skills
Deep expertise in developing brand consideration through sponsorship and event activation Proven skills in developing long-term strategy road-maps for brands. Leadership capabilities to develop accountability for delivering KPI and measuring ROI. Stakeholder relations.
Who you are:
You can demonstrate 5+ years of experience in marketing. It’s an asset if you come with a College Business/Marketing degree. You have experience working in the US marketplace and implementing brand strategies in this region. You're driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact. Relationships Builder - You’re passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity. You listen and learn from the experiences of others. You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results. You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life. Client Focused – You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do. Detail Oriented - You know that details matter. You notice things that others don't. Your critical thinking skills help to inform your decision making.
California residents — your privacy rights regarding your actual or prospective employment
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 2-3 days per week on-site at 120 S. LaSalle, while other days will be remote.
At CIBC, we offer a competitive total rewards package. This role has an expected salary range of $135,000-$160,000 based on experience, qualifications, and location of the position. The successful candidate may be eligible to participate in the relevant business unit’s incentive compensation plan, which also may include a discretionary bonus component. CIBC offers a full range of benefits and programs to meet our employee’s needs; including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability, and Other Insurance Plans, Paid Time Off (including Sick Leave, Parental Leave, and Vacation), Holidays, and 401(k), in addition to other special perks reserved for our team members.
Candidates hired to work in other locations will be subject to the pay range associated with that location. Additional total compensation and benefits details will be provided during the hiring process.
California Residents: CCPA Employee Privacy Rights | CIBC US
As a California resident, you have certain rights with respect to the personal information that CIBC collects. Learn more about the CPPA for employment.
What CIBC Offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development. Subject to plan and program terms and conditions
What You Need To Know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location
IL-120 S LaSalle St, 8th Fl
Employment Type
Regular
Weekly Hours
40
Skills
Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Waterfall ModelSeniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionOther Referrals increase your chances of interviewing at CIBC US by 2x Get notified about new Senior Manager jobs in
Chicago, IL . Vice President of Operations and Customer Success Chicago, IL $150,000.00-$250,000.00 1 week ago General Manager, Manufacturing (Salesforce) Chicago, IL $120,000.00-$200,000.00 7 months ago Senior Manufacturing Manager (Consumables) Chicago, IL $155,000.00-$185,000.00 1 week ago Chicago, IL $80,336.75-$145,077.09 1 week ago Chicago, IL $100,000.00-$105,000.00 3 days ago Sr. Customer Development Team Manager, Albertsons Rosemont, IL $135,000.00-$168,000.00 1 week ago Senior Manager, Customer Solutions & Integrations Chicago, IL $117,673.00-$176,509.00 5 days ago Greater Chicago Area $200,000.00-$275,000.00 1 week ago Chicago, IL $137,300.00-$188,825.00 2 weeks ago Chicago, IL $145,000.00-$165,000.00 1 week ago Markham, IL $121,500.00-$200,900.00 1 week ago Chicago, IL $119,300.00-$150,000.00 1 week ago Senior Manager, Financial Planning and Analysis Greater Chicago Area $250,000.00-$270,000.00 4 weeks ago Chicago, IL $200,000.00-$250,000.00 2 weeks ago Chicago, IL $290,000.00-$350,000.00 1 week ago Chicago, IL $255,000.00-$280,000.00 1 week ago KidStrong General Manager in Chicago Area Elmwood Park, IL $58,000.00-$80,000.00 1 month ago Senior Manager of Compliance Communications Deerfield, IL $105,000.00-$165,000.00 1 month ago Senior Manager / Director of Software Development Chicago, IL $125,000.00-$140,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr