IBM
Introduction
A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe.
You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat.
Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience.
Your role and responsibilities
We are seeking a dynamic Go-To-Market Lead to drive revenue growth through strategic market execution, salesforce enablement, event management, and partnership development. This role is pivotal in generating qualified pipeline and establishing market differentiation through coordinated GTM initiatives.
Market Sales Plays & Strategy
Develop and execute comprehensive go-to-market strategies for new products, services, and market segments
Design and implement targeted sales plays based on market analysis and customer insights
Create integrated marketing campaigns that support and amplify sales plays across multiple channels
Develop campaign messaging, content, and promotional materials aligned with specific sales play objectives
Create sales playbooks, messaging frameworks, and competitive positioning materials
Collaborate with product marketing to define value propositions and market positioning
Monitor market trends and competitive landscape to inform strategic decisions
Salesforce Relationship & Enablement
Serve as primary liaison between marketing and sales teams
Provide ongoing sales enablement through training, tools, and resources
Develop and maintain strong relationships with sales leadership and individual contributors
Create and deliver sales training programs on new products, market positioning, and competitive intelligence
Establish feedback loops to continuously improve sales effectiveness
Event Management & Execution
Plan, coordinate, and execute strategic events including trade shows, conferences, webinars, and customer events
Manage event budgets, vendor relationships, and logistics
Develop event-specific marketing campaigns and follow-up strategies
Measure and report on event ROI and lead generation metrics
Coordinate speaking opportunities and thought leadership activities
Co-Investment Activities & Partnerships
Identify and develop strategic partnership opportunities that drive mutual value
Coordinate co-investment initiatives with partners, vendors, and stakeholders
Manage partner enablement programs and joint go-to-market activities
Negotiate partnership agreements and co-marketing arrangements
Track and report on partnership performance and ROI
Pipeline Generation & Account Development
Drive qualified lead generation through integrated marketing campaigns
Implement account-based marketing (ABM) strategies for target accounts
Collaborate with sales to identify and prioritize high-value opportunities
Develop and execute demand generation programs across multiple channels
Monitor and optimize conversion rates throughout the sales funnel
Market Differentiation
Develop compelling value propositions that differentiate from competitors
Create competitive intelligence reports and positioning strategies
Lead brand positioning initiatives and messaging consistency
Develop case studies, success stories, and proof points
Establish thought leadership through content marketing and industry engagement
This Job can be Performed from anywhere in the US.
Required technical and professional expertise
Education & Experience
Bachelor's degree in Marketing, Business, or related field; MBA preferred
5-7 years of experience in go-to-market roles, sales enablement, or related positions
Proven track record in B2B marketing and sales environments
Experience with CRM systems (Salesforce preferred) and marketing automation platforms
Skills & Competencies
Strong analytical skills with ability to interpret data and metrics
Excellent communication and presentation skills
Project management experience with ability to manage multiple initiatives simultaneously
Understanding of sales processes and buyer journey mapping
Experience with event planning and execution
Knowledge of partnership development and management
Proficiency in marketing technology stack and sales tools
Personal Attributes
Strategic thinker with strong execution capabilities
Collaborative leader who can work across departments
Results-oriented with focus on revenue impact
Adaptable and comfortable in fast-paced environments
Strong relationship-building skills
Success Metrics
Pipeline generation and conversion rates
Sales team adoption of GTM materials and processes
Event ROI and lead quality metrics
Partnership revenue contribution
Market share growth in target segments
Sales cycle reduction and win rate improvement
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe.
You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat.
Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience.
Your role and responsibilities
We are seeking a dynamic Go-To-Market Lead to drive revenue growth through strategic market execution, salesforce enablement, event management, and partnership development. This role is pivotal in generating qualified pipeline and establishing market differentiation through coordinated GTM initiatives.
Market Sales Plays & Strategy
Develop and execute comprehensive go-to-market strategies for new products, services, and market segments
Design and implement targeted sales plays based on market analysis and customer insights
Create integrated marketing campaigns that support and amplify sales plays across multiple channels
Develop campaign messaging, content, and promotional materials aligned with specific sales play objectives
Create sales playbooks, messaging frameworks, and competitive positioning materials
Collaborate with product marketing to define value propositions and market positioning
Monitor market trends and competitive landscape to inform strategic decisions
Salesforce Relationship & Enablement
Serve as primary liaison between marketing and sales teams
Provide ongoing sales enablement through training, tools, and resources
Develop and maintain strong relationships with sales leadership and individual contributors
Create and deliver sales training programs on new products, market positioning, and competitive intelligence
Establish feedback loops to continuously improve sales effectiveness
Event Management & Execution
Plan, coordinate, and execute strategic events including trade shows, conferences, webinars, and customer events
Manage event budgets, vendor relationships, and logistics
Develop event-specific marketing campaigns and follow-up strategies
Measure and report on event ROI and lead generation metrics
Coordinate speaking opportunities and thought leadership activities
Co-Investment Activities & Partnerships
Identify and develop strategic partnership opportunities that drive mutual value
Coordinate co-investment initiatives with partners, vendors, and stakeholders
Manage partner enablement programs and joint go-to-market activities
Negotiate partnership agreements and co-marketing arrangements
Track and report on partnership performance and ROI
Pipeline Generation & Account Development
Drive qualified lead generation through integrated marketing campaigns
Implement account-based marketing (ABM) strategies for target accounts
Collaborate with sales to identify and prioritize high-value opportunities
Develop and execute demand generation programs across multiple channels
Monitor and optimize conversion rates throughout the sales funnel
Market Differentiation
Develop compelling value propositions that differentiate from competitors
Create competitive intelligence reports and positioning strategies
Lead brand positioning initiatives and messaging consistency
Develop case studies, success stories, and proof points
Establish thought leadership through content marketing and industry engagement
This Job can be Performed from anywhere in the US.
Required technical and professional expertise
Education & Experience
Bachelor's degree in Marketing, Business, or related field; MBA preferred
5-7 years of experience in go-to-market roles, sales enablement, or related positions
Proven track record in B2B marketing and sales environments
Experience with CRM systems (Salesforce preferred) and marketing automation platforms
Skills & Competencies
Strong analytical skills with ability to interpret data and metrics
Excellent communication and presentation skills
Project management experience with ability to manage multiple initiatives simultaneously
Understanding of sales processes and buyer journey mapping
Experience with event planning and execution
Knowledge of partnership development and management
Proficiency in marketing technology stack and sales tools
Personal Attributes
Strategic thinker with strong execution capabilities
Collaborative leader who can work across departments
Results-oriented with focus on revenue impact
Adaptable and comfortable in fast-paced environments
Strong relationship-building skills
Success Metrics
Pipeline generation and conversion rates
Sales team adoption of GTM materials and processes
Event ROI and lead quality metrics
Partnership revenue contribution
Market share growth in target segments
Sales cycle reduction and win rate improvement
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.