POOLHOUSE
1 month ago Be among the first 25 applicants
You're not just buying media, you're building momentum. As Director of Media at POOLHOUSE, you'll shape and steer cross-platform campaigns that help our clients break through. You'll translate big-picture goals into bold, effective strategies, and partner directly with clients to make sure we're exceeding expectations, not just meeting them. This is a role for someone who thrives in the details, budget pacing, creative targeting, data dashboards, but who never loses sight of the bigger picture. You'll push for efficiency, stay cool under pressure, and help cause-driven campaigns make their mark.
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.
Day-to-Day Responsibilities
Develop comprehensive strategies for paid advertising campaigns on Broadcast TV, Cable, CTV, and other relevant platforms Collaborate with clients to understand their goals and objectives, and create customized campaign plans to maximize their impact within the allocated budget Oversee the execution of campaigns, ensuring proper ad placement, targeting, and creative optimization to drive desired results Continuously monitor and analyze campaign performance, making data-driven adjustments to improve reach and performance Manage media budgets across multiple clients and platforms, ensuring efficient spend allocation, pacing, and performance tracking to meet campaign goals Determine the optimal mix of media channels (including TV, cable, satellite, print, outdoor, and radio) to reach target audiences in a relevant and impactful manner Collaborate with networks and placement agencies to negotiate and secure the best media placements and partnerships that align with campaign objectives Stay up to date on recent buying trends, one-off opportunities and technology
Requirements
Bachelor's degree in a relevant field or equivalent work experience. 3-5 years experience in political campaigns, advocacy organizations, non-profit, or advertising agency experience Demonstrated experience in managing media campaigns and familiarity with advertising metrics and tactics Experience with Strata or other Broadcast and Cable TV planning and execution tools Proficiency in utilizing Google AdWords, Facebook Ads Manager, X Ads, LinkedIn Campaign Manager, and other advertising platforms Knowledge of political advertising compliance requirements across Meta, Google, and programmatic channels. Understanding of FEC or state-level compliance requirements for paid media Familiarity with GA4, Tag Manager, Meta Pixel, and UTM tagging best practices Strong analytical skills with the ability to interpret and derive actionable insights from campaign data Demonstrated ability to lead cross-platform reporting and build dashboards via Looker Studio or other reporting tools Familiarity with Wordpress or other CMS platforms is a plus Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner Proven ability to manage multiple priorities and meet deadlines Flexibility to adapt to changing client needs and industry trends This position is based out of our office in Richmond, VA or Washington D.C., and applicants must be willing and able to fulfill the role in person
Benefits
Competitive salary based on industry standards A collaborative and creative work environment 100% employer covered medical, dental and vision insurance 100% employer covered medical for dependents 12 days of PTO a year Generous paid holiday schedule including Thanksgiving week and Christmas Break Parental Leave 401k with employer match Monthly cell phone stipend Company funding for relevant continued education and skill development
About POOLHOUSE:
We are a creative-driven, full-service advertising agency. We transform how companies, candidates and causes tell their story. With offices in Richmond, VA, Atlanta, GA, and Washington, D.C. we're a collective group of creatives, do-ers, and strategists who are passionate about putting the creative first and building lasting campaigns for our clients. Our job isn't our life, but a function to pursue our passion inside and outside of the office. Bring yours.Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionOther IndustriesIT Services and IT Consulting Referrals increase your chances of interviewing at POOLHOUSE by 2x Sign in to set job alerts for “Media Director” roles.Director of Marketing and Communications Washington, DC $120,000.00-$145,000.00 1 day ago Bethesda, MD $125,600.00-$171,100.00 3 weeks ago Washington, DC $137,700.00-$145,000.00 9 hours ago Washington, DC $140,000.00-$160,000.00 1 week ago Director, Innovation & Brand Development Bethesda, MD $143,100.00-$235,200.00 6 days ago Brand Marketing & Communications Director Washington, DC $105,000.00-$115,000.00 1 week ago Washington, DC $130,300.00-$242,100.00 1 day ago Senior Director of Brand & Strategic Marketing Washington, DC $100,000.00-$100,000.00 2 weeks ago Washington, DC $88,400.00-$121,600.00 1 month ago Assistant Director, Marketing (Remote First/Washington Metro area) Arlington, VA $150,000.00-$175,000.00 1 month ago Bethesda, MD $147,000.00-$215,400.00 3 weeks ago Washington, DC $140,000.00-$180,000.00 1 month ago Digital Director (On Site - Washington, DC) Washington, DC $82,500.00-$98,000.00 2 weeks ago Senior Director, Marketing and Engagement - Ranger Rick Brands Reston, VA $100,000.00-$120,000.00 3 weeks ago Washington, DC $227,000.00-$296,000.00 6 days ago Senior Director of Marketing and Brand Engagement Washington, DC $161,768.00-$188,621.00 1 day ago Senior Director, Hilton Honors Member Experience & Growth Bethesda, MD $147,000.00-$237,000.00 1 week ago Senior Director, Climate Communications - 26004 Washington, DC $144,600.00-$207,900.00 1 day ago Director, International Marketing and Distribution North Bethesda, MD $160,546.00-$188,641.00 3 weeks ago Senior Director, Planning & Operations– Marketing & Loyalty and LuxurySenior Director, Marketing & Communications Rockville, MD $145,000.00-$150,000.00 1 month ago Director of Marketing (Colocation Data Center), Americas Gaithersburg, MD $212,815.00-$319,313.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.
Day-to-Day Responsibilities
Develop comprehensive strategies for paid advertising campaigns on Broadcast TV, Cable, CTV, and other relevant platforms Collaborate with clients to understand their goals and objectives, and create customized campaign plans to maximize their impact within the allocated budget Oversee the execution of campaigns, ensuring proper ad placement, targeting, and creative optimization to drive desired results Continuously monitor and analyze campaign performance, making data-driven adjustments to improve reach and performance Manage media budgets across multiple clients and platforms, ensuring efficient spend allocation, pacing, and performance tracking to meet campaign goals Determine the optimal mix of media channels (including TV, cable, satellite, print, outdoor, and radio) to reach target audiences in a relevant and impactful manner Collaborate with networks and placement agencies to negotiate and secure the best media placements and partnerships that align with campaign objectives Stay up to date on recent buying trends, one-off opportunities and technology
Requirements
Bachelor's degree in a relevant field or equivalent work experience. 3-5 years experience in political campaigns, advocacy organizations, non-profit, or advertising agency experience Demonstrated experience in managing media campaigns and familiarity with advertising metrics and tactics Experience with Strata or other Broadcast and Cable TV planning and execution tools Proficiency in utilizing Google AdWords, Facebook Ads Manager, X Ads, LinkedIn Campaign Manager, and other advertising platforms Knowledge of political advertising compliance requirements across Meta, Google, and programmatic channels. Understanding of FEC or state-level compliance requirements for paid media Familiarity with GA4, Tag Manager, Meta Pixel, and UTM tagging best practices Strong analytical skills with the ability to interpret and derive actionable insights from campaign data Demonstrated ability to lead cross-platform reporting and build dashboards via Looker Studio or other reporting tools Familiarity with Wordpress or other CMS platforms is a plus Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner Proven ability to manage multiple priorities and meet deadlines Flexibility to adapt to changing client needs and industry trends This position is based out of our office in Richmond, VA or Washington D.C., and applicants must be willing and able to fulfill the role in person
Benefits
Competitive salary based on industry standards A collaborative and creative work environment 100% employer covered medical, dental and vision insurance 100% employer covered medical for dependents 12 days of PTO a year Generous paid holiday schedule including Thanksgiving week and Christmas Break Parental Leave 401k with employer match Monthly cell phone stipend Company funding for relevant continued education and skill development
About POOLHOUSE:
We are a creative-driven, full-service advertising agency. We transform how companies, candidates and causes tell their story. With offices in Richmond, VA, Atlanta, GA, and Washington, D.C. we're a collective group of creatives, do-ers, and strategists who are passionate about putting the creative first and building lasting campaigns for our clients. Our job isn't our life, but a function to pursue our passion inside and outside of the office. Bring yours.Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionOther IndustriesIT Services and IT Consulting Referrals increase your chances of interviewing at POOLHOUSE by 2x Sign in to set job alerts for “Media Director” roles.Director of Marketing and Communications Washington, DC $120,000.00-$145,000.00 1 day ago Bethesda, MD $125,600.00-$171,100.00 3 weeks ago Washington, DC $137,700.00-$145,000.00 9 hours ago Washington, DC $140,000.00-$160,000.00 1 week ago Director, Innovation & Brand Development Bethesda, MD $143,100.00-$235,200.00 6 days ago Brand Marketing & Communications Director Washington, DC $105,000.00-$115,000.00 1 week ago Washington, DC $130,300.00-$242,100.00 1 day ago Senior Director of Brand & Strategic Marketing Washington, DC $100,000.00-$100,000.00 2 weeks ago Washington, DC $88,400.00-$121,600.00 1 month ago Assistant Director, Marketing (Remote First/Washington Metro area) Arlington, VA $150,000.00-$175,000.00 1 month ago Bethesda, MD $147,000.00-$215,400.00 3 weeks ago Washington, DC $140,000.00-$180,000.00 1 month ago Digital Director (On Site - Washington, DC) Washington, DC $82,500.00-$98,000.00 2 weeks ago Senior Director, Marketing and Engagement - Ranger Rick Brands Reston, VA $100,000.00-$120,000.00 3 weeks ago Washington, DC $227,000.00-$296,000.00 6 days ago Senior Director of Marketing and Brand Engagement Washington, DC $161,768.00-$188,621.00 1 day ago Senior Director, Hilton Honors Member Experience & Growth Bethesda, MD $147,000.00-$237,000.00 1 week ago Senior Director, Climate Communications - 26004 Washington, DC $144,600.00-$207,900.00 1 day ago Director, International Marketing and Distribution North Bethesda, MD $160,546.00-$188,641.00 3 weeks ago Senior Director, Planning & Operations– Marketing & Loyalty and LuxurySenior Director, Marketing & Communications Rockville, MD $145,000.00-$150,000.00 1 month ago Director of Marketing (Colocation Data Center), Americas Gaithersburg, MD $212,815.00-$319,313.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr