Kite Pharma
Director, Regional Marketing - West
Kite Pharma, San Francisco, California, United States, 94199
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Director, Regional Marketing - West
role at
Kite Pharma .
We’re here for one reason and one reason only – to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. Kite Pharma is advancing cancer therapies and shaping where our business and medical science goes next.
The Director, Regional Marketing is expected to possess a high level of clinical and customer knowledge, and is responsible for engaging and influencing health care professionals to help build educational platforms, generate insights and inform the execution of current and future brand and disease-state strategies. The Regional Marketing role is a field-based marketing role that works closely with Healthcare Professionals (HCPs) and Opinion Leaders (OLs) and requires extensive travel (>60%) within region. This role reports to the Senior Director of US OL and Congress Strategy.
In partnership with commercial leadership, commercial colleagues, and cross-functional partners, this role is responsible for execution of Kite’s overarching commercial US interaction strategy with opinion leaders in the heme, hem/onc, and CAR T treatment areas to advance adoptions for the use of Kite therapies in hematologic malignancy.
The Regional Marketing job responsibilities are focused on the following key areas. All interactions are on-label and consistent with commercial compliance, legal and regulatory guidelines.
Responsibilities
OL Development and Engagement
Identify, profile, cultivate and maintain long-term partnerships with National OLs/Regional OLs/Emerging leaders within the Hematology community
Developing regional OL strategies and effectively communicating those plans with cross-functional partners to ensure enterprise-wide transparency, collaboration, and alignment with a ONE Kite approach
Interact with OLs to solicit insights and develop advocacy aligned to commercial and marketing strategy and messaging, measured through sentiment analysis
Engage in on-label conversations on topics such as disease diagnosis & treatment, referral dynamics, product positioning, and opportunities for Kite to win
Plan and execute OL interactions and executive encounters at local, regional and national conferences, field visits, and other venues as directed
Serve as a single point-of-contact to resolve commercial OL issues
Work closely and collaboratively with cross-functional partners (e.g. sales, marketing), to maintain OL coordination, but also to manage role clarity among the expertise areas for an enhanced OL and Kite experience
Market Insights & Collaboration
Utilize insights from opinion leaders (OLs) and competitive intelligence to shape and enhance brand strategies and tactical activities
Identify market gaps, anticipate competitor actions, and drive informed strategic planning to ensure market positioning and sustained growth
Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards
Identify, align and recruit appropriate HCP/OL consultants to meet the needs of marketing and achieve aligned-upon KPIs for each project
Basic Qualifications
Bachelor's Degree and Twelve Years’ Experience
OR Masters' Degree and Ten Years’ Experience
OR PhD and Eight Years’ Experience
Preferred Qualifications
12+ years of pharmaceutical / biotech industry experience, including prior sales experience in hematology / oncology
2+ years of pharmaceutical / biotech industry people leadership experience
Thorough understanding of the hematology / oncology clinical landscape, ideally with prior experience in cell therapy or stem cell transplant
Excellent interpersonal skills and a demonstrated ability to cultivate relationships with oncology and cell therapy opinion leaders
Willingness and aptitude to stay on the cutting edge of data readouts and communicate implications to Kite
Strong ability to work cross-functionally in a dynamic, fast paced environment
Excellent verbal / written communication skills
Prior leadership experience preferred
People Leader Accountabilities
Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
Compensation & Benefits The salary range for this position is: $205,615.00 - $266,090.00. Kite considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.
For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
Equal Employment Opportunity Kite is an equal opportunity employer. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, disability, genetic information or characteristics, gender identity and expression, veteran status, or other protected characteristics or prohibited grounds under applicable laws. If accommodation is needed in the job application process, please contact ApplicantAccommodations@gilead.com. Our environment respects individual differences and recognizes each employee as an integral member of our company.
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Director, Regional Marketing - West
role at
Kite Pharma .
We’re here for one reason and one reason only – to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. Kite Pharma is advancing cancer therapies and shaping where our business and medical science goes next.
The Director, Regional Marketing is expected to possess a high level of clinical and customer knowledge, and is responsible for engaging and influencing health care professionals to help build educational platforms, generate insights and inform the execution of current and future brand and disease-state strategies. The Regional Marketing role is a field-based marketing role that works closely with Healthcare Professionals (HCPs) and Opinion Leaders (OLs) and requires extensive travel (>60%) within region. This role reports to the Senior Director of US OL and Congress Strategy.
In partnership with commercial leadership, commercial colleagues, and cross-functional partners, this role is responsible for execution of Kite’s overarching commercial US interaction strategy with opinion leaders in the heme, hem/onc, and CAR T treatment areas to advance adoptions for the use of Kite therapies in hematologic malignancy.
The Regional Marketing job responsibilities are focused on the following key areas. All interactions are on-label and consistent with commercial compliance, legal and regulatory guidelines.
Responsibilities
OL Development and Engagement
Identify, profile, cultivate and maintain long-term partnerships with National OLs/Regional OLs/Emerging leaders within the Hematology community
Developing regional OL strategies and effectively communicating those plans with cross-functional partners to ensure enterprise-wide transparency, collaboration, and alignment with a ONE Kite approach
Interact with OLs to solicit insights and develop advocacy aligned to commercial and marketing strategy and messaging, measured through sentiment analysis
Engage in on-label conversations on topics such as disease diagnosis & treatment, referral dynamics, product positioning, and opportunities for Kite to win
Plan and execute OL interactions and executive encounters at local, regional and national conferences, field visits, and other venues as directed
Serve as a single point-of-contact to resolve commercial OL issues
Work closely and collaboratively with cross-functional partners (e.g. sales, marketing), to maintain OL coordination, but also to manage role clarity among the expertise areas for an enhanced OL and Kite experience
Market Insights & Collaboration
Utilize insights from opinion leaders (OLs) and competitive intelligence to shape and enhance brand strategies and tactical activities
Identify market gaps, anticipate competitor actions, and drive informed strategic planning to ensure market positioning and sustained growth
Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards
Identify, align and recruit appropriate HCP/OL consultants to meet the needs of marketing and achieve aligned-upon KPIs for each project
Basic Qualifications
Bachelor's Degree and Twelve Years’ Experience
OR Masters' Degree and Ten Years’ Experience
OR PhD and Eight Years’ Experience
Preferred Qualifications
12+ years of pharmaceutical / biotech industry experience, including prior sales experience in hematology / oncology
2+ years of pharmaceutical / biotech industry people leadership experience
Thorough understanding of the hematology / oncology clinical landscape, ideally with prior experience in cell therapy or stem cell transplant
Excellent interpersonal skills and a demonstrated ability to cultivate relationships with oncology and cell therapy opinion leaders
Willingness and aptitude to stay on the cutting edge of data readouts and communicate implications to Kite
Strong ability to work cross-functionally in a dynamic, fast paced environment
Excellent verbal / written communication skills
Prior leadership experience preferred
People Leader Accountabilities
Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
Compensation & Benefits The salary range for this position is: $205,615.00 - $266,090.00. Kite considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.
For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
Equal Employment Opportunity Kite is an equal opportunity employer. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, disability, genetic information or characteristics, gender identity and expression, veteran status, or other protected characteristics or prohibited grounds under applicable laws. If accommodation is needed in the job application process, please contact ApplicantAccommodations@gilead.com. Our environment respects individual differences and recognizes each employee as an integral member of our company.
#J-18808-Ljbffr