Electronic Arts (EA)
Sr User Acquisition Specialist
Electronic Arts (EA), Redwood City, California, United States, 94061
Overview
Senior User Acquisition Specialist at Electronic Arts (EA). This role is part of the EA Mobile Growth Organization and reports to the Senior Director of Global Growth & Engagement Marketing. Location: Los Angeles, Redwood City, or Seattle. Hybrid work arrangement. This is a 6‑month contract.
Responsibilities
Develop and implement media buying strategies to improve campaign efficiency and performance for the EA Sports App
Activate digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, SDK networks, and programmatic networks
Develop and build strategic partnerships with key studio and product stakeholders within the Ventures organization
Educate, manage, and grow the relationship with external agencies and partners to ensure success for the EA Sports App
Nurture advertising partner relationships with EA’s key partner networks
Contribute to the growth marketing team with knowledge sharing and hypothesis testing
Work directly with the Senior Director to implement innovative strategies to grow and maximize revenue for the EA Sports App, with potential opportunities to expand into other areas of the EA portfolio
Requirements
2+ years of experience in mobile media buying/user acquisition/performance marketing
Strong knowledge of attribution
Experience building and optimizing user acquisition campaigns in the gaming or sports category with the ability to improve business metrics (ROAS, LTV)
Curiosity and experience in proposing/testing new advertising channels, partners and formats
BA/BS Degree in marketing/finance or equivalent quantitative field
Experience building relationships with third-party media partners and agencies with an emphasis on paid social platforms like Facebook/Instagram, TikTok, and Google
Experience working in a metric-driven role focused on return on investment
Passion/knowledge for video games and sports
Knowledge of Excel, and Microsoft Office / Google applications
This job is for you if
You are a self-starter who can successfully manage multiple internal and external relationships
You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
You have a business owner’s mindset, are accountable for performance, and is passionate about driving growth for EA’s portfolio of games
Compensation and Benefits The compensation ranges listed below reflect EA's good faith estimate for this role in these locations at the time of posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on education, qualifications, certifications, experience, skills, geographic location, or business needs.
Pay ranges
California (depending on location e.g. Los Angeles vs. San Francisco) $101,700 - $151,900 USD
In the US, we offer a package of benefits including paid time off, sick time, holidays, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.
About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. Our benefits program emphasizes physical, emotional, financial, career, and community wellness, and is tailored to local needs.
Electronic Arts is an equal opportunity employer. Employment decisions are made without regard to race, color, national origin, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Seniority level
Mid-Senior level
Employment type
Temporary
Job function
Business Development and Sales
Industries
Entertainment Providers
#J-18808-Ljbffr
Responsibilities
Develop and implement media buying strategies to improve campaign efficiency and performance for the EA Sports App
Activate digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, SDK networks, and programmatic networks
Develop and build strategic partnerships with key studio and product stakeholders within the Ventures organization
Educate, manage, and grow the relationship with external agencies and partners to ensure success for the EA Sports App
Nurture advertising partner relationships with EA’s key partner networks
Contribute to the growth marketing team with knowledge sharing and hypothesis testing
Work directly with the Senior Director to implement innovative strategies to grow and maximize revenue for the EA Sports App, with potential opportunities to expand into other areas of the EA portfolio
Requirements
2+ years of experience in mobile media buying/user acquisition/performance marketing
Strong knowledge of attribution
Experience building and optimizing user acquisition campaigns in the gaming or sports category with the ability to improve business metrics (ROAS, LTV)
Curiosity and experience in proposing/testing new advertising channels, partners and formats
BA/BS Degree in marketing/finance or equivalent quantitative field
Experience building relationships with third-party media partners and agencies with an emphasis on paid social platforms like Facebook/Instagram, TikTok, and Google
Experience working in a metric-driven role focused on return on investment
Passion/knowledge for video games and sports
Knowledge of Excel, and Microsoft Office / Google applications
This job is for you if
You are a self-starter who can successfully manage multiple internal and external relationships
You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
You have a business owner’s mindset, are accountable for performance, and is passionate about driving growth for EA’s portfolio of games
Compensation and Benefits The compensation ranges listed below reflect EA's good faith estimate for this role in these locations at the time of posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on education, qualifications, certifications, experience, skills, geographic location, or business needs.
Pay ranges
California (depending on location e.g. Los Angeles vs. San Francisco) $101,700 - $151,900 USD
In the US, we offer a package of benefits including paid time off, sick time, holidays, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.
About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. Our benefits program emphasizes physical, emotional, financial, career, and community wellness, and is tailored to local needs.
Electronic Arts is an equal opportunity employer. Employment decisions are made without regard to race, color, national origin, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Seniority level
Mid-Senior level
Employment type
Temporary
Job function
Business Development and Sales
Industries
Entertainment Providers
#J-18808-Ljbffr