SharkNinja
Overview
Director, Social Media - Ninja at SharkNinja. Ninja Kitchen is seeking a
Director of Social Media
to lead our organic social strategy and execution across Instagram, TikTok, YouTube, and emerging platforms. This leader will set the vision and roadmap for how Ninja shows up in culture and drives community, brand love, and business impact through social storytelling. The ideal candidate is not only fluent in social media trends but also deeply strategic—able to translate cultural insights and platform shifts into compelling brand narratives and measurable business outcomes. You will oversee a team of social experts, work cross-functionally with key stakeholders, and partner with creators, agencies, and internal teams to bring bold, thumb-stopping content to life. This is a high-impact, high-visibility role critical to the growth of the Ninja brand.
About SharkNinja SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Key Responsibilities
Lead Ninja Kitchen’s full social media ecosystem — organic, paid, and influencer — setting strategy, ensuring cultural relevance, and aligning with brand objectives.
Own content end-to-end across Instagram, TikTok, YouTube, and emerging platforms — from concept and creative direction to production, posting, and optimization.
Integrate social across the marketing funnel, driving awareness, engagement, conversion, and loyalty.
Develop and execute influencer and creator strategies that amplify storytelling, expand reach, and deliver measurable ROI.
Identify cultural trends and white space opportunities to position Ninja as a leader in kitchen innovation.
Lead and grow a best-in-class social team, fostering a creative, high-performance environment.
Use a test-and-learn approach to optimize content performance across organic, paid, and influencer-led campaigns.
Define, track, and report on social KPIs — translating insights into actionable strategies and clear business impact.
Ensure clear communication to internal stakeholders, including executive leadership.
Qualifications
10+ years of experience in social media strategy, digital marketing, or content leadership roles, with 3–5 years in a team management capacity
Proven success growing and scaling social media programs for consumer brands (CPG or lifestyle preferred)
Deep fluency in Instagram, TikTok, and YouTube platform best practices, analytics, and content formats
Experience leading cross-functional teams, agency partners, and creative production workflows
Strong understanding of how to translate culture, trends, and consumer behavior into social-first brand storytelling
Strong business acumen with the ability to influence decision-making at the executive level
Experience managing paid social, influencer marketing, and/or integrated marketing campaigns
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
Competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, and product discounts.
Learning programs that empower personal and professional growth with bold voices redefining what’s possible.
An inclusive, collaborative, high-impact environment where you can help disrupt entire markets.
Privacy and Equality SharkNinja is an equal opportunity employer. We value diversity and inclusion and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
Job Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Appliances, Electrical, and Electronics Manufacturing
#J-18808-Ljbffr
Director of Social Media
to lead our organic social strategy and execution across Instagram, TikTok, YouTube, and emerging platforms. This leader will set the vision and roadmap for how Ninja shows up in culture and drives community, brand love, and business impact through social storytelling. The ideal candidate is not only fluent in social media trends but also deeply strategic—able to translate cultural insights and platform shifts into compelling brand narratives and measurable business outcomes. You will oversee a team of social experts, work cross-functionally with key stakeholders, and partner with creators, agencies, and internal teams to bring bold, thumb-stopping content to life. This is a high-impact, high-visibility role critical to the growth of the Ninja brand.
About SharkNinja SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Key Responsibilities
Lead Ninja Kitchen’s full social media ecosystem — organic, paid, and influencer — setting strategy, ensuring cultural relevance, and aligning with brand objectives.
Own content end-to-end across Instagram, TikTok, YouTube, and emerging platforms — from concept and creative direction to production, posting, and optimization.
Integrate social across the marketing funnel, driving awareness, engagement, conversion, and loyalty.
Develop and execute influencer and creator strategies that amplify storytelling, expand reach, and deliver measurable ROI.
Identify cultural trends and white space opportunities to position Ninja as a leader in kitchen innovation.
Lead and grow a best-in-class social team, fostering a creative, high-performance environment.
Use a test-and-learn approach to optimize content performance across organic, paid, and influencer-led campaigns.
Define, track, and report on social KPIs — translating insights into actionable strategies and clear business impact.
Ensure clear communication to internal stakeholders, including executive leadership.
Qualifications
10+ years of experience in social media strategy, digital marketing, or content leadership roles, with 3–5 years in a team management capacity
Proven success growing and scaling social media programs for consumer brands (CPG or lifestyle preferred)
Deep fluency in Instagram, TikTok, and YouTube platform best practices, analytics, and content formats
Experience leading cross-functional teams, agency partners, and creative production workflows
Strong understanding of how to translate culture, trends, and consumer behavior into social-first brand storytelling
Strong business acumen with the ability to influence decision-making at the executive level
Experience managing paid social, influencer marketing, and/or integrated marketing campaigns
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
Competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, and product discounts.
Learning programs that empower personal and professional growth with bold voices redefining what’s possible.
An inclusive, collaborative, high-impact environment where you can help disrupt entire markets.
Privacy and Equality SharkNinja is an equal opportunity employer. We value diversity and inclusion and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
Job Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Appliances, Electrical, and Electronics Manufacturing
#J-18808-Ljbffr