GHGSAT
Overview
As the
Marketing Manager, Partnerships
at
GHGSAT , you will be the strategic driver of new ideas to build awareness and generate leads. You will work with the I&G and Partnerships teams to bring GHGSAT's vision and unique value proposition to the many companies who are keen to monitor and reduce emissions. Reporting to the Director of Marketing, with the support of a strong marketing team, you will contribute to the organization's ambitious growth goals.
About GHGSAT GHGSAT offers greenhouse gas detection, measurement, and monitoring services to industrial and government customers around the world. We use our own satellites and aircraft sensors, combined with third-party data, to help industrial emitters better understand, control, and reduce their emissions.
GHGSAT's capability is unique: we provide high-resolution, local measurements of atmospheric methane and carbon dioxide concentration from space. This further enables us to detect greenhouse gas emitters and to visualize and quantify their emissions.
About the job As the
Marketing Manager, Partnerships
at GHGSAT, you will be the strategic driver of new ideas to build awareness and generate leads. You will work with the dynamic I&G and Partnerships teams to help bring GHGSAT's vision and unique value proposition to the many companies who are keen to monitor and reduce their emissions. Reporting to the Director of Marketing, and with the support of a strong marketing team, you will play a significant role in supporting the organization's ambitious growth goals.
Key Responsibilities
Lead Generation
Develop and execute comprehensive lead generation strategies to support the sales team in meeting targets
Utilize various marketing channels such as digital advertising, email campaigns, social media, and content marketing to generate high-quality leads
Identify new opportunities to increase leads across the funnel (TOFU/MOFU/BOFU). Examples include but are not limited to sponsorships, trade associations and publications, targeted ABM campaigns, email marketing, etc.
Support Partnerships team to support marketing activities and drive partner lead gen
Work with Growth Marketing and Marketing Ops to track campaigns and measure results
Global Event Strategy
Identify and collaborate with the sales team on trade shows/events, to prioritize ones to participate in; with a lens towards awareness, consideration, lead gen, revenue and ROI - providing analysis and recommendations on future participation
Work closely with Events Manager to ensure flawless execution of events and provide them with the right information so we are putting our best foot forward
Explore other types of events (i.e. webinars, executive roundtables, VIP events, etc.) to try to generate more meetings and opportunities
Sales Enablement & Content Creation Oversight
Working with your sales counterparts, proactively identify tools and resources they can use to help increase new meetings, lead conversions and deal closings
Work with PR to identify thought leadership content to improve brand awareness, especially pertaining to target market
Lead the development of a library of customer stories, case studies, white papers, etc. that would be of interest to our target market
Partner with Product Marketing to ensure that messaging, value propositions, one-pagers are aligned with the needs of the sales team as well as with the product team
Marketing Team Support
As a lean team we all roll our sleeves up to get the job done. Your willingness to chip in and help out is critical to the overall success of the team!
Qualifications
Proven experience (3-5 years) in a marketing manager role, with a focus on lead generation, event management, and content creation - working closely with partnerships and channels.
Sound understanding of digital marketing channels, analytics tools, and CRM systems (e.g., Salesforce) to drive lead generation and track campaign performance.
Effective communication and interpersonal abilities, with a knack for building relationships and influencing stakeholders across the organization.
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
Strong balance between creative thinker with a strategic mindset and a go getter to execute plans flawlessly.
Email Marketing, Website Content and Branding experience a plus
Ideally a Bachelor's Degree in Marketing, Business Administration, or a related field
Benefits
Competitive OTE + stock options for all full-time employees
Health/Dental benefits
Paid Time Off + floating statutory holidays
Flexible work environment
GHGSAT is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, age, or other legally protected status. If you would like to request an accommodation, please notify your recruiter.
Details
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing
Industries:
Software Development
#J-18808-Ljbffr
Marketing Manager, Partnerships
at
GHGSAT , you will be the strategic driver of new ideas to build awareness and generate leads. You will work with the I&G and Partnerships teams to bring GHGSAT's vision and unique value proposition to the many companies who are keen to monitor and reduce emissions. Reporting to the Director of Marketing, with the support of a strong marketing team, you will contribute to the organization's ambitious growth goals.
About GHGSAT GHGSAT offers greenhouse gas detection, measurement, and monitoring services to industrial and government customers around the world. We use our own satellites and aircraft sensors, combined with third-party data, to help industrial emitters better understand, control, and reduce their emissions.
GHGSAT's capability is unique: we provide high-resolution, local measurements of atmospheric methane and carbon dioxide concentration from space. This further enables us to detect greenhouse gas emitters and to visualize and quantify their emissions.
About the job As the
Marketing Manager, Partnerships
at GHGSAT, you will be the strategic driver of new ideas to build awareness and generate leads. You will work with the dynamic I&G and Partnerships teams to help bring GHGSAT's vision and unique value proposition to the many companies who are keen to monitor and reduce their emissions. Reporting to the Director of Marketing, and with the support of a strong marketing team, you will play a significant role in supporting the organization's ambitious growth goals.
Key Responsibilities
Lead Generation
Develop and execute comprehensive lead generation strategies to support the sales team in meeting targets
Utilize various marketing channels such as digital advertising, email campaigns, social media, and content marketing to generate high-quality leads
Identify new opportunities to increase leads across the funnel (TOFU/MOFU/BOFU). Examples include but are not limited to sponsorships, trade associations and publications, targeted ABM campaigns, email marketing, etc.
Support Partnerships team to support marketing activities and drive partner lead gen
Work with Growth Marketing and Marketing Ops to track campaigns and measure results
Global Event Strategy
Identify and collaborate with the sales team on trade shows/events, to prioritize ones to participate in; with a lens towards awareness, consideration, lead gen, revenue and ROI - providing analysis and recommendations on future participation
Work closely with Events Manager to ensure flawless execution of events and provide them with the right information so we are putting our best foot forward
Explore other types of events (i.e. webinars, executive roundtables, VIP events, etc.) to try to generate more meetings and opportunities
Sales Enablement & Content Creation Oversight
Working with your sales counterparts, proactively identify tools and resources they can use to help increase new meetings, lead conversions and deal closings
Work with PR to identify thought leadership content to improve brand awareness, especially pertaining to target market
Lead the development of a library of customer stories, case studies, white papers, etc. that would be of interest to our target market
Partner with Product Marketing to ensure that messaging, value propositions, one-pagers are aligned with the needs of the sales team as well as with the product team
Marketing Team Support
As a lean team we all roll our sleeves up to get the job done. Your willingness to chip in and help out is critical to the overall success of the team!
Qualifications
Proven experience (3-5 years) in a marketing manager role, with a focus on lead generation, event management, and content creation - working closely with partnerships and channels.
Sound understanding of digital marketing channels, analytics tools, and CRM systems (e.g., Salesforce) to drive lead generation and track campaign performance.
Effective communication and interpersonal abilities, with a knack for building relationships and influencing stakeholders across the organization.
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
Strong balance between creative thinker with a strategic mindset and a go getter to execute plans flawlessly.
Email Marketing, Website Content and Branding experience a plus
Ideally a Bachelor's Degree in Marketing, Business Administration, or a related field
Benefits
Competitive OTE + stock options for all full-time employees
Health/Dental benefits
Paid Time Off + floating statutory holidays
Flexible work environment
GHGSAT is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, age, or other legally protected status. If you would like to request an accommodation, please notify your recruiter.
Details
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing
Industries:
Software Development
#J-18808-Ljbffr