Kaye/Bassman International
Sr. Marketing Manager Global Strategic Marketing – Biotech
Kaye/Bassman International, San Diego, California, United States, 92189
Sr. Marketing Manager, Global Strategic Marketing – Biotech
Overview
A global leader in innovative biotechnology is expanding its commercial team and adding a Global Sr. Marketing Manager focused on innovation, strategy and new product development. The role supports a $1B+ portfolio with significant presence across multiple global regions, delivering life-saving diagnostic technologies with ongoing innovation and product development in the pipeline.
Responsibilities
Lead the multi-year strategic direction for diagnostic products from concept to launch.
Collaborate with stakeholders across global regions to understand underserved needs, develop features and benefits, create market positioning and determine brand strategy.
Define target customers including physicians, healthcare C-suite decision-makers and laboratory personnel; gather VOC, develop business cases, prioritize features and craft the value proposition for the franchise.
Present data-driven recommendations and defend them with supporting analysis; routinely present to the executive team.
Conduct market research, build financial models and develop launch plans.
Work with cross-functional teams in R&D, Clinical, Commercial and Regulatory, and present to senior management on a routine basis.
Overnight travel is approximately 50% in the near term during product development, with a step down to expected levels as products move to launch.
Qualifications
8+ years of work experience in the biotech industry (Diagnostics, Biotech, Medical Device or Pharmaceutical).
New Product Development marketing experience.
Strong communication and presentation skills.
Bachelor’s degree or higher in Life Sciences; MBA or other advanced degree strongly preferred.
Location and compensation This position will be based in Chicago or San Diego; relocation assistance is provided. A highly competitive base salary, along with an industry-leading bonus and corporate benefits package is offered.
How to apply If you are a self-starter who thrives in a technical, high-growth environment and have a background aligned with these qualifications, please apply.
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Student loan assistance
Tuition assistance
Disability insurance
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Responsibilities
Lead the multi-year strategic direction for diagnostic products from concept to launch.
Collaborate with stakeholders across global regions to understand underserved needs, develop features and benefits, create market positioning and determine brand strategy.
Define target customers including physicians, healthcare C-suite decision-makers and laboratory personnel; gather VOC, develop business cases, prioritize features and craft the value proposition for the franchise.
Present data-driven recommendations and defend them with supporting analysis; routinely present to the executive team.
Conduct market research, build financial models and develop launch plans.
Work with cross-functional teams in R&D, Clinical, Commercial and Regulatory, and present to senior management on a routine basis.
Overnight travel is approximately 50% in the near term during product development, with a step down to expected levels as products move to launch.
Qualifications
8+ years of work experience in the biotech industry (Diagnostics, Biotech, Medical Device or Pharmaceutical).
New Product Development marketing experience.
Strong communication and presentation skills.
Bachelor’s degree or higher in Life Sciences; MBA or other advanced degree strongly preferred.
Location and compensation This position will be based in Chicago or San Diego; relocation assistance is provided. A highly competitive base salary, along with an industry-leading bonus and corporate benefits package is offered.
How to apply If you are a self-starter who thrives in a technical, high-growth environment and have a background aligned with these qualifications, please apply.
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Student loan assistance
Tuition assistance
Disability insurance
#J-18808-Ljbffr