Dykema
Manager/Senior Manager, Marketing Technology Innovation & Solutions
Dykema, Detroit, Michigan, United States, 48228
Manager/Senior Manager, Marketing Technology Innovation & Solutions
Dykema Gossett PLLC, a leading national law firm, seeks to hire an experienced
Manager/Senior Manager, Marketing Technology Innovation & Solutions
(depending on experience) to join our business development and marketing team in our Detroit, MI office. This senior-level role oversees the firm’s marketing technology ecosystem, including
CRM systems, website, email marketing platform, SEO, Generative Engine Optimization (GEO), analytics, and AI-driven marketing solutions . The ideal candidate is a martech leader who understands how modern platforms and AI tools intersect with client engagement, digital visibility, and business development goals. You will optimize current systems, evaluate new technology solutions, and serve as a key liaison across marketing, BD, IT, and external vendors. Responsibilities
CRM Management & Optimization: Serve as the firm’s CRM lead, selecting vendors, managing implementation, data integrity, user engagement, and reporting dashboards. Business development support: Support business development initiatives through list segmentation, pipeline tracking, and relationship mapping. Internal adoption: Drive internal adoption and training efforts across attorney and BD teams. Digital Visibility: SEO & GEO: Lead strategy and execution of search visibility for attorney bios, practice pages, and thought leadership; Implement GEO tactics to position the firm in AI-driven search and LLM platforms; Align content strategy with client search behavior. AI & Emerging Martech Solutions: Evaluate, pilot, and roll out AI-powered tools, including custom agents for quality and efficiency; Ensure responsible, business-oriented use of AI; Stay ahead of industry trends and advise leadership on practical application of new tools. Marketing Data & Analytics: Oversee reporting across CRM, website, campaigns, and events to create integrated marketing dashboards; Provide insights to drive smarter targeting and resource allocation; Ensure data accuracy and interoperability across systems. Platform Strategy & Vendor Management: Manage relationships with martech vendors, IT, and BD; Lead platform integration projects and recommend system enhancements; Lead change management and ongoing support for adoption of new platforms. Strategic advisory: Act as a strategic advisor to marketing leadership on technology investments and ROI. Qualifications
Bachelor’s degree in Marketing, Business Technology, Information Systems, or related field (Master’s preferred). 5–10 years of experience in marketing technology or digital strategy, preferably in professional services or a law firm environment. Expert-level knowledge of enterprise CRM platforms, SEO, and digital analytics tools. Familiarity with Generative Engine Optimization principles and LLM-aware content strategy. Proven success leveraging AI/LLM tools for business development & marketing. Strong project management and cross-functional collaboration skills. Strong client service orientation and excellent interpersonal skills; good judgment and discretion with confidential information. Excellent written and oral communication skills and tech savvy. Ability to organize and prioritize work in a dynamic environment; flexible and able to adapt to changing priorities. Outstanding relationship-building skills with the ability to collaborate with senior leaders, attorneys, and professionals across the firm. Initiative and sound judgment to accomplish results; analytical and creative thinker able to use data to support action plans. High proficiency with MS Office Suite (Word, Excel, PPT) and business data management systems. Executive-level communication and influencing skills with the ability to resolve issues and build consensus across diverse stakeholders. Benefits
Dykema offers a comprehensive benefits package designed to support the well-being and success of our employees both personally and professionally. This includes competitive health, dental, and vision insurance plans; flexible paid time off (PTO), holiday leave, and a retirement savings plan with profit sharing; flexible spending accounts, health savings account, commuter benefits, and parental leave programs. We prioritize work-life balance, wellness programs, and access to mental health support, professional development opportunities, an inclusive workplace culture, and employee discounts and perks. The offered salary will be determined by a variety of factors including location, experience, education, and market data. EEO Statement
It is the Firm’s policy to provide employment opportunities to qualified applicants and employees on an equal basis without regard to age, race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, domestic partner status, disability, or other protected characteristics under applicable laws. Dykema will make reasonable accommodations for qualified individuals with known disabilities. It is the responsibility of management to ensure equal employment opportunity in recruitment, hiring, promotions, and training. E-Verify
Dykema uses E-Verify in its hiring practices to achieve a lawful workforce. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
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Dykema Gossett PLLC, a leading national law firm, seeks to hire an experienced
Manager/Senior Manager, Marketing Technology Innovation & Solutions
(depending on experience) to join our business development and marketing team in our Detroit, MI office. This senior-level role oversees the firm’s marketing technology ecosystem, including
CRM systems, website, email marketing platform, SEO, Generative Engine Optimization (GEO), analytics, and AI-driven marketing solutions . The ideal candidate is a martech leader who understands how modern platforms and AI tools intersect with client engagement, digital visibility, and business development goals. You will optimize current systems, evaluate new technology solutions, and serve as a key liaison across marketing, BD, IT, and external vendors. Responsibilities
CRM Management & Optimization: Serve as the firm’s CRM lead, selecting vendors, managing implementation, data integrity, user engagement, and reporting dashboards. Business development support: Support business development initiatives through list segmentation, pipeline tracking, and relationship mapping. Internal adoption: Drive internal adoption and training efforts across attorney and BD teams. Digital Visibility: SEO & GEO: Lead strategy and execution of search visibility for attorney bios, practice pages, and thought leadership; Implement GEO tactics to position the firm in AI-driven search and LLM platforms; Align content strategy with client search behavior. AI & Emerging Martech Solutions: Evaluate, pilot, and roll out AI-powered tools, including custom agents for quality and efficiency; Ensure responsible, business-oriented use of AI; Stay ahead of industry trends and advise leadership on practical application of new tools. Marketing Data & Analytics: Oversee reporting across CRM, website, campaigns, and events to create integrated marketing dashboards; Provide insights to drive smarter targeting and resource allocation; Ensure data accuracy and interoperability across systems. Platform Strategy & Vendor Management: Manage relationships with martech vendors, IT, and BD; Lead platform integration projects and recommend system enhancements; Lead change management and ongoing support for adoption of new platforms. Strategic advisory: Act as a strategic advisor to marketing leadership on technology investments and ROI. Qualifications
Bachelor’s degree in Marketing, Business Technology, Information Systems, or related field (Master’s preferred). 5–10 years of experience in marketing technology or digital strategy, preferably in professional services or a law firm environment. Expert-level knowledge of enterprise CRM platforms, SEO, and digital analytics tools. Familiarity with Generative Engine Optimization principles and LLM-aware content strategy. Proven success leveraging AI/LLM tools for business development & marketing. Strong project management and cross-functional collaboration skills. Strong client service orientation and excellent interpersonal skills; good judgment and discretion with confidential information. Excellent written and oral communication skills and tech savvy. Ability to organize and prioritize work in a dynamic environment; flexible and able to adapt to changing priorities. Outstanding relationship-building skills with the ability to collaborate with senior leaders, attorneys, and professionals across the firm. Initiative and sound judgment to accomplish results; analytical and creative thinker able to use data to support action plans. High proficiency with MS Office Suite (Word, Excel, PPT) and business data management systems. Executive-level communication and influencing skills with the ability to resolve issues and build consensus across diverse stakeholders. Benefits
Dykema offers a comprehensive benefits package designed to support the well-being and success of our employees both personally and professionally. This includes competitive health, dental, and vision insurance plans; flexible paid time off (PTO), holiday leave, and a retirement savings plan with profit sharing; flexible spending accounts, health savings account, commuter benefits, and parental leave programs. We prioritize work-life balance, wellness programs, and access to mental health support, professional development opportunities, an inclusive workplace culture, and employee discounts and perks. The offered salary will be determined by a variety of factors including location, experience, education, and market data. EEO Statement
It is the Firm’s policy to provide employment opportunities to qualified applicants and employees on an equal basis without regard to age, race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, domestic partner status, disability, or other protected characteristics under applicable laws. Dykema will make reasonable accommodations for qualified individuals with known disabilities. It is the responsibility of management to ensure equal employment opportunity in recruitment, hiring, promotions, and training. E-Verify
Dykema uses E-Verify in its hiring practices to achieve a lawful workforce. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
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