The Children's Place
Director, Brand Paid Media - Corporate Headquarters, NJ
The Children's Place, Secaucus, New Jersey, us, 07094
Director, Brand Paid Media - Corporate Headquarters, NJ
Base pay range
$150,000.00/yr - $175,000.00/yr
Position Summary The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, accessories, etc. in North America and globally, in stores and online under the brand names of The Children’s Place, and Gymboree. It is an exciting time to join our Marketing team as we are building ambitious strategies to grow our business and delight our customers. Our team is growing, and we are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence. With a track record of delivering results, they are customer-obsessed and steeped in culture. Their inner kid is thriving and fueling them - if this sounds like you, we cannot wait to hear from you!
We’re looking for a highly strategic and analytical
Director of Brand Paid Media
to lead our paid media efforts across all channels. You’ll be responsible for delivering against both brand awareness and revenue goals - balancing creativity with data-driven rigor.
Key Accountabilities
Own and evolve the paid media strategy across full funnel to deliver on both brand health and awareness/consideration targets
Manage media agency partners, ensuring flawless execution of brand media campaigns across video, display, audio, and emerging channels
Partner closely with Performance media, Creative, CRM, Ecommerce, and Merchandising to develop integrated marketing campaigns
Own media measurement and analytics; build and maintain dashboards and reporting for full-funnel campaign performance
Drive continuous improvement through media testing, channel innovation, and insights-driven optimization
Serve as the key liaison between internal teams and agency partners for planning, briefing, pacing, and reporting
Present media performance and strategic recommendations to senior leadership in a clear and concise manner
Lead annual and quarterly media planning and budget allocation processes
Stay ahead of digital trends, platform changes, and privacy regulations to future-proof our media investment
Qualifications Experience:
8–10+ years of experience in paid media with a strong focus on brand and upper-funnel strategies
Experience managing external media agencies and driving accountability to results
Proven track record in building integrated media strategies and executing campaigns across channels like CTV, YouTube, programmatic display, and audio
Strong analytical skills and comfort with media performance reporting, dashboards, and data storytelling
Collaborative and cross-functional mindset, able to partner effectively across brand, creative, analytics, and finance
Exceptional communication and presentation skills with an ability to influence stakeholders
Experience in retail, fashion, or consumer marketing preferred
Education:
A Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is often preferred.
Personal Attributes
Innovative and creative mindset.
Results-driven with a focus on achieving business objectives.
Ability to thrive in a fast-paced and dynamic environment.
Strong sense of accountability and ownership.
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Project Management, and Strategy/Planning
Industries
Retail Apparel and Fashion and Retail
Benefits
Medical insurance
Vision insurance
401(k)
Disability insurance
#J-18808-Ljbffr
Position Summary The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, accessories, etc. in North America and globally, in stores and online under the brand names of The Children’s Place, and Gymboree. It is an exciting time to join our Marketing team as we are building ambitious strategies to grow our business and delight our customers. Our team is growing, and we are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence. With a track record of delivering results, they are customer-obsessed and steeped in culture. Their inner kid is thriving and fueling them - if this sounds like you, we cannot wait to hear from you!
We’re looking for a highly strategic and analytical
Director of Brand Paid Media
to lead our paid media efforts across all channels. You’ll be responsible for delivering against both brand awareness and revenue goals - balancing creativity with data-driven rigor.
Key Accountabilities
Own and evolve the paid media strategy across full funnel to deliver on both brand health and awareness/consideration targets
Manage media agency partners, ensuring flawless execution of brand media campaigns across video, display, audio, and emerging channels
Partner closely with Performance media, Creative, CRM, Ecommerce, and Merchandising to develop integrated marketing campaigns
Own media measurement and analytics; build and maintain dashboards and reporting for full-funnel campaign performance
Drive continuous improvement through media testing, channel innovation, and insights-driven optimization
Serve as the key liaison between internal teams and agency partners for planning, briefing, pacing, and reporting
Present media performance and strategic recommendations to senior leadership in a clear and concise manner
Lead annual and quarterly media planning and budget allocation processes
Stay ahead of digital trends, platform changes, and privacy regulations to future-proof our media investment
Qualifications Experience:
8–10+ years of experience in paid media with a strong focus on brand and upper-funnel strategies
Experience managing external media agencies and driving accountability to results
Proven track record in building integrated media strategies and executing campaigns across channels like CTV, YouTube, programmatic display, and audio
Strong analytical skills and comfort with media performance reporting, dashboards, and data storytelling
Collaborative and cross-functional mindset, able to partner effectively across brand, creative, analytics, and finance
Exceptional communication and presentation skills with an ability to influence stakeholders
Experience in retail, fashion, or consumer marketing preferred
Education:
A Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is often preferred.
Personal Attributes
Innovative and creative mindset.
Results-driven with a focus on achieving business objectives.
Ability to thrive in a fast-paced and dynamic environment.
Strong sense of accountability and ownership.
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Project Management, and Strategy/Planning
Industries
Retail Apparel and Fashion and Retail
Benefits
Medical insurance
Vision insurance
401(k)
Disability insurance
#J-18808-Ljbffr