Parker Institute for Cancer Immunotherapy
Digital & Brand Marketing Specialist
Parker Institute for Cancer Immunotherapy, San Francisco, California, United States, 94199
Overview
The Parker Institute for Cancer Immunotherapy (PICI) seeks a sharp, creative Digital & Brand Marketing Specialist to energize and elevate our digital presence and brand storytelling. Reporting to the Head of Communications & Marketing, you will bring PICI’s brand content strategy to life on social media, e-newsletters and websites, translating the complexity and promise of immunotherapy into compelling digital narratives for researchers, investors, patients and donors. This hands-on role is ideal for a digital native with a sophisticated eye for design, insatiable attention to detail, exceptional writing skills, and a knack for finding the right story and channel to drive engagement. The ideal candidate is a proactive, independent thinker who takes pride in driving projects from concept to completion and collaborates seamlessly with cross-functional teams to ensure a unified, powerful brand voice. This is a unique opportunity to directly shape the story of breakthrough cancer research and its significance for patients. Core Responsibilities
Digital Channel & Ecosystem Oversight: Maintain, elevate, and expand PICI’s digital ecosystem—including websites, LinkedIn, X (Twitter), Instagram, Facebook, Member Center, email platforms (currently Mailchimp), and online branding hubs—with a strategic, audience-first approach. Collaborate with team members, subject-matter experts and vendors to keep channels active, fresh and responsive to emerging priorities. Optimize all digital channels and content to remain current, visually compelling, on-brand, relevant and aligned with PICI’s mission. Monitor and improve SEO, UX and CMS (WordPress) and technical performance; work with IT and vendors to ensure technical excellence and a seamless user experience across channels. Oversee digital engagement data flow and contact management; ensure new and existing audience segments are accurately captured from all engagement channels into Salesforce to support targeted outreach, user journeys, audience segmentation and insights. Analytics & Insights: Track and analyze performance using Google Analytics, native social insights, email analytics and dashboards; translate findings into actionable recommendations and regularly report to the team and leadership; test and adopt new tools and tactics. Content Strategy & Creation: Create and manage the digital content calendar; write, design and QC across channels; produce multimedia content; maintain brand consistency; and develop premium content with external vendors. Network Engagement & Collaboration: Deepen engagement in the Member Center; collaborate with PICI Centers and investigators to co-develop campaigns; work with leadership, agencies, communicators and vendors to launch aligned digital initiatives. Digital Asset & Brand Management: Enforce brand voice and visual standards; lead visual design and art direction; build and maintain a central digital asset library; monitor sentiment and protect brand reputation. Communications & Marketing Support: Provide hands-on support for campaigns, promotions, live coverage, crisis response; develop training materials and onboarding resources; act as a thought partner on digital strategy. Required Qualifications
BA/BS in marketing, communications, digital media, journalism, design, or science-based discipline 5-7+ years in digital communications, content strategy, channel management, and brand execution at an oncology-focused nonprofit or biotech, with a preference for immunology experience Proven track record executing digital channel storytelling that drives awareness, engagement, or action Portfolio demonstrating strategic, clear, creative content and brand consistency across channels Proficiency in Adobe Creative Suite, CMS (WordPress or Drupal), analytics tools (Google Analytics, Sprout Social, etc.), Mailchimp, Salesforce, SEO, and multimedia editing Strong project execution and organizational skills with the ability to manage multiple concurrent campaigns Adequate collaboration with cross-functional teams and external partners Strong visual storytelling and design sensibility with channel-based brand management experience Analytical thinker who can translate data into creative channel strategy Ability to distill key takeaways from scientific papers for scientific and non-scientific audiences Preferred Experience
Ownership of specific brand voice, style, look and feel Experience developing materials to support fundraising campaigns Background collaborating with academic, scientific, or complex external organizations Experience maintaining private member channels or secure digital communities Familiarity with AI for efficiency in content, analytics or workflows, while preserving a human-centric voice Experience building and maintaining brand guidelines and visual identity systems for multiple digital channels Why PICI?
Purpose and Impact: Your work contributes directly to curing cancer Driven Team: Join a high-energy group where curiosity, creativity and initiative matter Personal Growth: Build expertise by driving digital transformation at an organization that has radically reshaped scientific research Modern Tech & Flexibility: Use advanced tools in a supportive hybrid work environment Culture of Excellence: Be part of a culture that champions individuality, innovation and continuous learning Compensation & Benefits
Salary: $130k - $170k per year based on experience and qualifications Health, dental, and vision insurance 403(b) with company match Additional Information
Must be authorized to work in the United States; we do not sponsor work visas Local candidates preferred No relocation assistance will be provided How to Apply
Your resume 2–3 design or writing samples that simplify complex scientific topics Optional: Portfolio of digital content, campaigns or multimedia work
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The Parker Institute for Cancer Immunotherapy (PICI) seeks a sharp, creative Digital & Brand Marketing Specialist to energize and elevate our digital presence and brand storytelling. Reporting to the Head of Communications & Marketing, you will bring PICI’s brand content strategy to life on social media, e-newsletters and websites, translating the complexity and promise of immunotherapy into compelling digital narratives for researchers, investors, patients and donors. This hands-on role is ideal for a digital native with a sophisticated eye for design, insatiable attention to detail, exceptional writing skills, and a knack for finding the right story and channel to drive engagement. The ideal candidate is a proactive, independent thinker who takes pride in driving projects from concept to completion and collaborates seamlessly with cross-functional teams to ensure a unified, powerful brand voice. This is a unique opportunity to directly shape the story of breakthrough cancer research and its significance for patients. Core Responsibilities
Digital Channel & Ecosystem Oversight: Maintain, elevate, and expand PICI’s digital ecosystem—including websites, LinkedIn, X (Twitter), Instagram, Facebook, Member Center, email platforms (currently Mailchimp), and online branding hubs—with a strategic, audience-first approach. Collaborate with team members, subject-matter experts and vendors to keep channels active, fresh and responsive to emerging priorities. Optimize all digital channels and content to remain current, visually compelling, on-brand, relevant and aligned with PICI’s mission. Monitor and improve SEO, UX and CMS (WordPress) and technical performance; work with IT and vendors to ensure technical excellence and a seamless user experience across channels. Oversee digital engagement data flow and contact management; ensure new and existing audience segments are accurately captured from all engagement channels into Salesforce to support targeted outreach, user journeys, audience segmentation and insights. Analytics & Insights: Track and analyze performance using Google Analytics, native social insights, email analytics and dashboards; translate findings into actionable recommendations and regularly report to the team and leadership; test and adopt new tools and tactics. Content Strategy & Creation: Create and manage the digital content calendar; write, design and QC across channels; produce multimedia content; maintain brand consistency; and develop premium content with external vendors. Network Engagement & Collaboration: Deepen engagement in the Member Center; collaborate with PICI Centers and investigators to co-develop campaigns; work with leadership, agencies, communicators and vendors to launch aligned digital initiatives. Digital Asset & Brand Management: Enforce brand voice and visual standards; lead visual design and art direction; build and maintain a central digital asset library; monitor sentiment and protect brand reputation. Communications & Marketing Support: Provide hands-on support for campaigns, promotions, live coverage, crisis response; develop training materials and onboarding resources; act as a thought partner on digital strategy. Required Qualifications
BA/BS in marketing, communications, digital media, journalism, design, or science-based discipline 5-7+ years in digital communications, content strategy, channel management, and brand execution at an oncology-focused nonprofit or biotech, with a preference for immunology experience Proven track record executing digital channel storytelling that drives awareness, engagement, or action Portfolio demonstrating strategic, clear, creative content and brand consistency across channels Proficiency in Adobe Creative Suite, CMS (WordPress or Drupal), analytics tools (Google Analytics, Sprout Social, etc.), Mailchimp, Salesforce, SEO, and multimedia editing Strong project execution and organizational skills with the ability to manage multiple concurrent campaigns Adequate collaboration with cross-functional teams and external partners Strong visual storytelling and design sensibility with channel-based brand management experience Analytical thinker who can translate data into creative channel strategy Ability to distill key takeaways from scientific papers for scientific and non-scientific audiences Preferred Experience
Ownership of specific brand voice, style, look and feel Experience developing materials to support fundraising campaigns Background collaborating with academic, scientific, or complex external organizations Experience maintaining private member channels or secure digital communities Familiarity with AI for efficiency in content, analytics or workflows, while preserving a human-centric voice Experience building and maintaining brand guidelines and visual identity systems for multiple digital channels Why PICI?
Purpose and Impact: Your work contributes directly to curing cancer Driven Team: Join a high-energy group where curiosity, creativity and initiative matter Personal Growth: Build expertise by driving digital transformation at an organization that has radically reshaped scientific research Modern Tech & Flexibility: Use advanced tools in a supportive hybrid work environment Culture of Excellence: Be part of a culture that champions individuality, innovation and continuous learning Compensation & Benefits
Salary: $130k - $170k per year based on experience and qualifications Health, dental, and vision insurance 403(b) with company match Additional Information
Must be authorized to work in the United States; we do not sponsor work visas Local candidates preferred No relocation assistance will be provided How to Apply
Your resume 2–3 design or writing samples that simplify complex scientific topics Optional: Portfolio of digital content, campaigns or multimedia work
#J-18808-Ljbffr