Therma-Tru Doors
Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.
Overview We are seeking a strategic and results-driven Public Relations Brand Manager to lead our PR efforts for multiple brands within our Outdoors portfolio. The Public Relations Brand Manager will be responsible for developing and implementing comprehensive PR strategies to enhance brand visibility, reputation, and engagement. This role offers an exciting opportunity for individuals with a passion for consumer products and a track record of success in PR and brand management.
Responsibilities
Collaborate with the Brand Managers to develop comprehensive PR strategies aligned with the objectives of each brand, ensuring consistency and synergy across all communications.
Cultivate and maintain relationships with key media contacts, journalists, and influencers to secure press coverage and media opportunities for our brands.
Develop and implement crisis communication plans and protocols to effectively manage PR issues and reputational risks, ensuring brand integrity and trust.
Draft compelling press releases, media pitches, and other PR materials to announce new products, initiatives, and brand partnerships.
Identify and cultivate strategic partnerships and collaborations to enhance brand visibility, reach new audiences, and drive brand growth.
Monitor media coverage and industry trends to identify opportunities and risks, providing insights and recommendations to optimize PR strategies.
Serve as a spokesperson for our brands, effectively communicating key messages and brand narratives to media outlets, industry partners, and stakeholders.
Plan and coordinate press events, product launches, and brand activations to generate media buzz and increase brand visibility.
Collaborate with social media and brand teams to integrate PR initiatives into social media strategies, leveraging digital channels to amplify brand messaging and engage consumers.
Support the Brand Communications team in developing crisis communication plans and protocols, providing guidance and assistance in managing PR issues and reputational risks.
Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment and integration of PR and media strategies with overall brand objectives.
Track and analyze PR metrics, media coverage, and campaign performance to evaluate the effectiveness of PR strategies and provide regular reports to stakeholders.
Qualifications
Bachelor's degree in Public Relations, Communications, Marketing, or related field (Master's degree preferred)
7+ years of experience in public relations, media relations, or corporate communications, preferably within the consumer product industry
Experience with sustainability projects and/or partnerships with sustainable partners
Strong understanding of PR and media strategies, with proven experience in securing press coverage and building relationships with media contacts
Excellent written and verbal communication skills, with the ability to craft compelling narratives and messages
Strategic thinker with the ability to develop and execute PR campaigns that align with brand objectives and drive business results
Creative mindset with a passion for storytelling and brand building
Proficiency in media monitoring tools, social media platforms, and Microsoft Office suite
Strong organizational and project management skills, with the ability to manage multiple priorities and meet tight deadlines
Team player with the ability to collaborate effectively with cross-functional teams and external partners
Compensation and Benefits Fortune Brands believes in fair and equitable pay. A base salary range for this role is $60,000-$87,000 USD. Actual salaries may vary based on education, experience, performance, business need, and location. In addition to base salary, employees may participate in an annual bonus plan based on company and individual performance, or a role-based incentive plan.
We offer comprehensive benefits prioritizing wellbeing, including robust health plans, a 401(k) plan with company contributions, product discounts, flexible time off benefits (including half-day summer Fridays), fertility/adoption benefits, and Employee Resource Groups to support inclusivity and belonging.
Equal Employment Opportunity Fortune Brands Innovations is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic information, or other legally protected characteristics. We encourage applicants from all backgrounds to apply. We may collect gender, ethnicity, and veteran status on a voluntary basis to support diversity initiatives.
Reasonable Accommodations Fortune Brands Innovations is committed to providing reasonable accommodations for individuals with disabilities. If you need accommodation for any part of the application or interview process, please contact fbinleave.fbhs@fbin.com with your request and contact information.
Job details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Industries: Consumer Goods
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Overview We are seeking a strategic and results-driven Public Relations Brand Manager to lead our PR efforts for multiple brands within our Outdoors portfolio. The Public Relations Brand Manager will be responsible for developing and implementing comprehensive PR strategies to enhance brand visibility, reputation, and engagement. This role offers an exciting opportunity for individuals with a passion for consumer products and a track record of success in PR and brand management.
Responsibilities
Collaborate with the Brand Managers to develop comprehensive PR strategies aligned with the objectives of each brand, ensuring consistency and synergy across all communications.
Cultivate and maintain relationships with key media contacts, journalists, and influencers to secure press coverage and media opportunities for our brands.
Develop and implement crisis communication plans and protocols to effectively manage PR issues and reputational risks, ensuring brand integrity and trust.
Draft compelling press releases, media pitches, and other PR materials to announce new products, initiatives, and brand partnerships.
Identify and cultivate strategic partnerships and collaborations to enhance brand visibility, reach new audiences, and drive brand growth.
Monitor media coverage and industry trends to identify opportunities and risks, providing insights and recommendations to optimize PR strategies.
Serve as a spokesperson for our brands, effectively communicating key messages and brand narratives to media outlets, industry partners, and stakeholders.
Plan and coordinate press events, product launches, and brand activations to generate media buzz and increase brand visibility.
Collaborate with social media and brand teams to integrate PR initiatives into social media strategies, leveraging digital channels to amplify brand messaging and engage consumers.
Support the Brand Communications team in developing crisis communication plans and protocols, providing guidance and assistance in managing PR issues and reputational risks.
Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment and integration of PR and media strategies with overall brand objectives.
Track and analyze PR metrics, media coverage, and campaign performance to evaluate the effectiveness of PR strategies and provide regular reports to stakeholders.
Qualifications
Bachelor's degree in Public Relations, Communications, Marketing, or related field (Master's degree preferred)
7+ years of experience in public relations, media relations, or corporate communications, preferably within the consumer product industry
Experience with sustainability projects and/or partnerships with sustainable partners
Strong understanding of PR and media strategies, with proven experience in securing press coverage and building relationships with media contacts
Excellent written and verbal communication skills, with the ability to craft compelling narratives and messages
Strategic thinker with the ability to develop and execute PR campaigns that align with brand objectives and drive business results
Creative mindset with a passion for storytelling and brand building
Proficiency in media monitoring tools, social media platforms, and Microsoft Office suite
Strong organizational and project management skills, with the ability to manage multiple priorities and meet tight deadlines
Team player with the ability to collaborate effectively with cross-functional teams and external partners
Compensation and Benefits Fortune Brands believes in fair and equitable pay. A base salary range for this role is $60,000-$87,000 USD. Actual salaries may vary based on education, experience, performance, business need, and location. In addition to base salary, employees may participate in an annual bonus plan based on company and individual performance, or a role-based incentive plan.
We offer comprehensive benefits prioritizing wellbeing, including robust health plans, a 401(k) plan with company contributions, product discounts, flexible time off benefits (including half-day summer Fridays), fertility/adoption benefits, and Employee Resource Groups to support inclusivity and belonging.
Equal Employment Opportunity Fortune Brands Innovations is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic information, or other legally protected characteristics. We encourage applicants from all backgrounds to apply. We may collect gender, ethnicity, and veteran status on a voluntary basis to support diversity initiatives.
Reasonable Accommodations Fortune Brands Innovations is committed to providing reasonable accommodations for individuals with disabilities. If you need accommodation for any part of the application or interview process, please contact fbinleave.fbhs@fbin.com with your request and contact information.
Job details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Industries: Consumer Goods
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