GoTo
Overview
Senior Digital Performance Marketing Manager, ITSG
— Remote-centric, Eastern Time Zone preferred. Join GoTo's Marketing team to shape our presence, voice, and vision. We leverage the latest AI-driven insights and tools to power creative campaigns, connect with customers in meaningful ways, and drive business growth. We expect smart problem-solving and innovation as we reimagine marketing in an AI-powered world, where your ideas and curiosity set the pace for everything we do.
Responsibilities
Lead and optimize paid search, paid social, programmatic/display, and affiliate campaigns across multiple brands
Manage multi-million-dollar budgets, media planning, forecasting, and pacing for maximum ROI
Build and implement test-and-learn strategies, drive experimentation and optimization
Analyze and communicate results with dashboards and clear recommendations
Partner with integrated marketing, product marketing, web, and analytics to improve creative, conversion rates and end-to-end tracking
Manage vendors/agencies and ensure compliance with privacy and brand standards
Qualifications
5–10 years hands-on experience driving B2B digital acquisition (search, paid social, display, affiliate) at scale
Strong results in trial/pipeline/revenue growth and ROI improvement
Platform expertise: Google Ads, SA360, Microsoft, DV360 or The Trade Desk, LinkedIn, Meta, Reddit and affiliate networks (Impact, optional)
Data-driven mindset: advanced analytic and optimization skills; GA4, Looker/Tableau, Excel
Experience improving creative, landing pages and conversion rates
Benefits At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:
Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs
Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days
Tuition and reading reimbursement programs to support your continuous learning and professional growth
Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), as well as One to One Wellness Coaching
Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact
Salary
Annual Base Salary Range: $85,500.00 - $141,500.00
The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
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— Remote-centric, Eastern Time Zone preferred. Join GoTo's Marketing team to shape our presence, voice, and vision. We leverage the latest AI-driven insights and tools to power creative campaigns, connect with customers in meaningful ways, and drive business growth. We expect smart problem-solving and innovation as we reimagine marketing in an AI-powered world, where your ideas and curiosity set the pace for everything we do.
Responsibilities
Lead and optimize paid search, paid social, programmatic/display, and affiliate campaigns across multiple brands
Manage multi-million-dollar budgets, media planning, forecasting, and pacing for maximum ROI
Build and implement test-and-learn strategies, drive experimentation and optimization
Analyze and communicate results with dashboards and clear recommendations
Partner with integrated marketing, product marketing, web, and analytics to improve creative, conversion rates and end-to-end tracking
Manage vendors/agencies and ensure compliance with privacy and brand standards
Qualifications
5–10 years hands-on experience driving B2B digital acquisition (search, paid social, display, affiliate) at scale
Strong results in trial/pipeline/revenue growth and ROI improvement
Platform expertise: Google Ads, SA360, Microsoft, DV360 or The Trade Desk, LinkedIn, Meta, Reddit and affiliate networks (Impact, optional)
Data-driven mindset: advanced analytic and optimization skills; GA4, Looker/Tableau, Excel
Experience improving creative, landing pages and conversion rates
Benefits At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:
Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs
Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days
Tuition and reading reimbursement programs to support your continuous learning and professional growth
Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), as well as One to One Wellness Coaching
Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact
Salary
Annual Base Salary Range: $85,500.00 - $141,500.00
The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
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