Verifone
Vice President of Brand, Content Marketing & Communications
Verifone, New York, New York, us, 10261
Vice President of Brand, Content Marketing & Communications
Overview
The Vice President of Brand, Communications, and Content Marketing is a strategic leader responsible for shaping and executing the company’s branding, communications, and content strategies. This role combines high-level strategic thinking with operational oversight to ensure consistent brand messaging, effective storytelling, and alignment with business objectives. The VP will lead a team of creative and communications professionals, manage external agencies, and collaborate across departments to build and amplify the company’s reputation, engage target audiences, and drive business growth.
Why Verifone For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone is one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide. Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solutions around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. It is this passion for innovation that drives each one of our employees for personal and professional success.
Key Responsibilities
Develop and implement an integrated communications, brand, and content marketing strategy aligned with the company’s mission, vision, and business goals
Serve as a trusted advisor to senior leadership on matters related to brand positioning, public relations, and messaging
Monitor industry trends, competitor strategies, and market dynamics to adjust plans proactively
Oversee the development and evolution of the brand identity, ensuring consistency across all touchpoints and platforms
Lead efforts to enhance brand awareness, reputation, and equity among target audiences
Ensure all marketing materials and communications reflect the brand’s tone, values, and voice
Manage external communications, including media relations, public relations, and crisis communications
Oversee internal communications to ensure employees are informed, engaged, and aligned with company priorities
Act as the primary spokesperson for the organization when necessary
Drive the content strategy to create compelling, engaging, and valuable content that resonates with target audiences across channels
Oversee the development of blogs, videos, whitepapers, social media content, and other digital assets
Ensure content marketing efforts drive lead generation, customer retention, and thought leadership
Build, lead, and mentor a high-performing team of communications, brand, and content professionals
Foster a culture of creativity, collaboration, and innovation within the team
Partner with cross-functional teams, including sales, product, and customer success, to align messaging and amplify impact
Establish KPIs and metrics to evaluate the effectiveness of communications and marketing initiatives
Regularly report on progress and outcomes to senior leadership
Continuously optimize strategies based on data insights and feedback
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field; MBA or advanced degree preferred
15+ years of experience in brand, communications, and content marketing leadership roles, preferably in a high-growth or dynamic environment
Proven success in building and managing a brand strategy across multiple channels
Exceptional communication and storytelling skills, with a strong ability to translate complex ideas into clear, compelling messages
Expertise in digital marketing, social media, and content management platforms
Strong leadership and team-building skills, with a track record of managing and developing talent
Ability to manage budgets, prioritize initiatives, and drive results under tight deadlines
Preferred: Fintech experience
Established relationships with media outlets and influencers in relevant sectors
Strong analytical skills and comfort with using data to drive decisions
Creative thinker with a passion for innovation and storytelling
Seniority level Executive
Employment type Full-time
Job function Marketing
Industries Software Development
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Why Verifone For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone is one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide. Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solutions around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. It is this passion for innovation that drives each one of our employees for personal and professional success.
Key Responsibilities
Develop and implement an integrated communications, brand, and content marketing strategy aligned with the company’s mission, vision, and business goals
Serve as a trusted advisor to senior leadership on matters related to brand positioning, public relations, and messaging
Monitor industry trends, competitor strategies, and market dynamics to adjust plans proactively
Oversee the development and evolution of the brand identity, ensuring consistency across all touchpoints and platforms
Lead efforts to enhance brand awareness, reputation, and equity among target audiences
Ensure all marketing materials and communications reflect the brand’s tone, values, and voice
Manage external communications, including media relations, public relations, and crisis communications
Oversee internal communications to ensure employees are informed, engaged, and aligned with company priorities
Act as the primary spokesperson for the organization when necessary
Drive the content strategy to create compelling, engaging, and valuable content that resonates with target audiences across channels
Oversee the development of blogs, videos, whitepapers, social media content, and other digital assets
Ensure content marketing efforts drive lead generation, customer retention, and thought leadership
Build, lead, and mentor a high-performing team of communications, brand, and content professionals
Foster a culture of creativity, collaboration, and innovation within the team
Partner with cross-functional teams, including sales, product, and customer success, to align messaging and amplify impact
Establish KPIs and metrics to evaluate the effectiveness of communications and marketing initiatives
Regularly report on progress and outcomes to senior leadership
Continuously optimize strategies based on data insights and feedback
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field; MBA or advanced degree preferred
15+ years of experience in brand, communications, and content marketing leadership roles, preferably in a high-growth or dynamic environment
Proven success in building and managing a brand strategy across multiple channels
Exceptional communication and storytelling skills, with a strong ability to translate complex ideas into clear, compelling messages
Expertise in digital marketing, social media, and content management platforms
Strong leadership and team-building skills, with a track record of managing and developing talent
Ability to manage budgets, prioritize initiatives, and drive results under tight deadlines
Preferred: Fintech experience
Established relationships with media outlets and influencers in relevant sectors
Strong analytical skills and comfort with using data to drive decisions
Creative thinker with a passion for innovation and storytelling
Seniority level Executive
Employment type Full-time
Job function Marketing
Industries Software Development
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