University of the Incarnate Word
Digital Strategy and Marketing Manager
University of the Incarnate Word, San Antonio, Texas, United States, 78208
Overview
Position Title: Digital Strategy and Marketing Manager University of the Incarnate Word is a Catholic institution that welcomes persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good. The Digital Strategy and Marketing Manager showcases the UIW story to recruit prospective students for all academic levels and programs. This role creates targeted ad campaigns, implements tracking of leads into the CRM along with engagement reporting for Search Engine Marketing (SEM), social media and paid web content to include multimedia, graphics, video and lead sources. The Digital Strategy and Marketing Manager reports to the Sr. Director of Enrollment Services. Benefits
UIW has been identified year after year as one of the nation’s Great Colleges to Work For based on employee feedback. UIW offers an outstanding benefits package for full-time employees that includes medical, dental, vision, flexible spending accounts, numerous paid holidays, vacation and sick leave. Tuition benefits include UIW tuition waivers, tuition exchange programs and Brainpower Connection discounts for employees and dependents. Retirement benefits include 403b retirement plans with a 7% employer match, plus a retirement health solution. We also offer employer-paid Life/AD&D, long-term disability, pet insurance, an Employee Assistance Program (EAP), wellness programs, employee discount program, Public Service Loan Forgiveness (PSLF) eligibility and more! Please refer to the Human Resources webpage for additional details on our benefits and eligibility. Responsibilities
Digital Marketing: Conceptualize and build effective paid search engine marketing campaigns through Google Ads, paid social platforms and other SEM tools with graphics and ad copy. Digital Marketing: Target selected audiences through paid campaigns using available tools on social media and other digital sites. Digital Marketing: Design and maintain brand elements for marketing pieces, internal documents, web, social media, emails, online ads, and landing pages. Digital Marketing: Implement designated digital strategies through established interdepartmental and external partnerships to meet enrollment objectives. Digital Marketing: Stay up-to-date with the latest technology and best practices. Digital Marketing: Monitor competition for insight and new options. Content Development: Write and manage the creation of promotional messaging, graphics, print, video and other content elements to support marketing and enrollment strategies on all platforms. Content Development: Update content, graphics, and multimedia on university websites, landing pages, mobile, video and partner sites to grow user interaction and application conversions. SEO Management & Website Support: Develop web functionality and content strategies with an enrollment focus and excellent user experience (UX) practices. SEO Management & Website Support: Enhance search engine optimization through site content development, page setup, link strategies and other SEO tactics. SEO Management & Website Support: Implement tools and features to drive interaction on all devices. SEO Management & Website Support: Manage and improve content for admissions and academic programs utilizing SEO and Google Analytics. SEO Management & Website Support: Monitor and implement SEO improvements through web tools such as BrightEdge and Site Improve. Collaboration and Reporting: Collaborate with university departments and outside vendors to execute digital marketing strategies and meet overall enrollment management goals. Collaboration and Reporting: Work with senior management to develop and guide strategic marketing enrollment plans. Collaboration and Reporting: Manage the digital marketing budget through channels in conjunction with management. Collaboration and Reporting: Review, analyze, and report on KPIs for marketing, social and advertising using proprietary tools and site analytics to show ROI and the effectiveness of various lead generation efforts. Collaboration and Reporting: Contribute to the success of university special projects as assigned. Social Media: Participate in social media strategy utilizing an array of sites and tools to enhance UIW visibility and drive traffic to the UIW websites, including enrollment social media posting and responding with interactive entries, photos, videos, and events. Social Media: Collaborate with other team members on strategic processes. Social Media: Perform other duties as assigned. Qualifications
Knowledge Skills and Abilities: Demonstrated creative skills portfolio with writing and design samples. Knowledge Skills and Abilities: Excellent working knowledge of graphic programs: Adobe Creative Suite: Photoshop, Illustrator, InDesign or similar applications. Knowledge Skills and Abilities: Expert skills in writing and editing promotional copy with adherence to a style guide and SEO practices. Knowledge Skills and Abilities: Strong proficiency in content management systems (CMS). Knowledge Skills and Abilities: Functional expertise with HTML, CSS. Knowledge Skills and Abilities: Proven skills in data collection, evaluation and reporting of web applications to attribute effectiveness across all digital marketing channels utilizing Excel for complex reporting. Knowledge Skills and Abilities: Ability to effectively manage multiple tasks, priorities and accomplish tight deadlines in a fast-paced environment and keep all projects progressing. Knowledge Skills and Abilities: Strong skills working collaboratively with a team or overseeing direct reports. Knowledge Skills and Abilities: Critical thinker with demonstrated ability to interpret guidelines, policies and procedures to fit fluid situations. Knowledge Skills and Abilities: Excellent oral and written communication skills. Knowledge Skills and Abilities: Excellent Microsoft Office skills with emphasis on Outlook, Word, and complex Excel functions. Knowledge Skills and Abilities: Ability to work effectively with individuals from diverse communities and cultures. Knowledge Skills and Abilities: Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA. Required Education
Bachelor’s Degree from an accredited institution. Note than an Associate Degree/60 college hours plus two (2) additional years of relevant experience will be considered in lieu of said education. Required Work Experience
Three (3) or more years of marketing experience to include at least two (2) years of digital marketing experience developing and implementing digital and social media advertising strategies. Two (2) years of experience posting interactive social media content over multiple digital marketing platforms. Preferred Qualifications
Bachelor’s Degree in Communications, Digital Marketing, Business, Marketing, Graphics or related field. Two years plus of hands on experience with SEO and Google Analytics. Certifications
None specified. Work Hours
Monday through Friday 8 a.m. to 5 p.m. with occasional extended hours or weekend work for special projects. EOE and Title IX
UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy). Title IX: This position is considered a \"Responsible Employee\" under Title IX federal regulations and \"Mandatory Reporter\" under Texas state law and the UIW Sexual Misconduct Policy. As a Mandatory Reporter, this position requires you as the employee to promptly report any incident that you witness or receive information about Title IX violations. These reporting responsibilities are set out in the UIW Sexual Misconduct Policy. Job Details
Posting Number: AS2174PO Number of Vacancies: 1 Job Type: Full Time Job Category: Administrator (exempt) Salary: $65,000 Annualized Open Date: 08/24/2025 Open Until Filled: Yes Desired Start Date: 10/01/2026
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Position Title: Digital Strategy and Marketing Manager University of the Incarnate Word is a Catholic institution that welcomes persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good. The Digital Strategy and Marketing Manager showcases the UIW story to recruit prospective students for all academic levels and programs. This role creates targeted ad campaigns, implements tracking of leads into the CRM along with engagement reporting for Search Engine Marketing (SEM), social media and paid web content to include multimedia, graphics, video and lead sources. The Digital Strategy and Marketing Manager reports to the Sr. Director of Enrollment Services. Benefits
UIW has been identified year after year as one of the nation’s Great Colleges to Work For based on employee feedback. UIW offers an outstanding benefits package for full-time employees that includes medical, dental, vision, flexible spending accounts, numerous paid holidays, vacation and sick leave. Tuition benefits include UIW tuition waivers, tuition exchange programs and Brainpower Connection discounts for employees and dependents. Retirement benefits include 403b retirement plans with a 7% employer match, plus a retirement health solution. We also offer employer-paid Life/AD&D, long-term disability, pet insurance, an Employee Assistance Program (EAP), wellness programs, employee discount program, Public Service Loan Forgiveness (PSLF) eligibility and more! Please refer to the Human Resources webpage for additional details on our benefits and eligibility. Responsibilities
Digital Marketing: Conceptualize and build effective paid search engine marketing campaigns through Google Ads, paid social platforms and other SEM tools with graphics and ad copy. Digital Marketing: Target selected audiences through paid campaigns using available tools on social media and other digital sites. Digital Marketing: Design and maintain brand elements for marketing pieces, internal documents, web, social media, emails, online ads, and landing pages. Digital Marketing: Implement designated digital strategies through established interdepartmental and external partnerships to meet enrollment objectives. Digital Marketing: Stay up-to-date with the latest technology and best practices. Digital Marketing: Monitor competition for insight and new options. Content Development: Write and manage the creation of promotional messaging, graphics, print, video and other content elements to support marketing and enrollment strategies on all platforms. Content Development: Update content, graphics, and multimedia on university websites, landing pages, mobile, video and partner sites to grow user interaction and application conversions. SEO Management & Website Support: Develop web functionality and content strategies with an enrollment focus and excellent user experience (UX) practices. SEO Management & Website Support: Enhance search engine optimization through site content development, page setup, link strategies and other SEO tactics. SEO Management & Website Support: Implement tools and features to drive interaction on all devices. SEO Management & Website Support: Manage and improve content for admissions and academic programs utilizing SEO and Google Analytics. SEO Management & Website Support: Monitor and implement SEO improvements through web tools such as BrightEdge and Site Improve. Collaboration and Reporting: Collaborate with university departments and outside vendors to execute digital marketing strategies and meet overall enrollment management goals. Collaboration and Reporting: Work with senior management to develop and guide strategic marketing enrollment plans. Collaboration and Reporting: Manage the digital marketing budget through channels in conjunction with management. Collaboration and Reporting: Review, analyze, and report on KPIs for marketing, social and advertising using proprietary tools and site analytics to show ROI and the effectiveness of various lead generation efforts. Collaboration and Reporting: Contribute to the success of university special projects as assigned. Social Media: Participate in social media strategy utilizing an array of sites and tools to enhance UIW visibility and drive traffic to the UIW websites, including enrollment social media posting and responding with interactive entries, photos, videos, and events. Social Media: Collaborate with other team members on strategic processes. Social Media: Perform other duties as assigned. Qualifications
Knowledge Skills and Abilities: Demonstrated creative skills portfolio with writing and design samples. Knowledge Skills and Abilities: Excellent working knowledge of graphic programs: Adobe Creative Suite: Photoshop, Illustrator, InDesign or similar applications. Knowledge Skills and Abilities: Expert skills in writing and editing promotional copy with adherence to a style guide and SEO practices. Knowledge Skills and Abilities: Strong proficiency in content management systems (CMS). Knowledge Skills and Abilities: Functional expertise with HTML, CSS. Knowledge Skills and Abilities: Proven skills in data collection, evaluation and reporting of web applications to attribute effectiveness across all digital marketing channels utilizing Excel for complex reporting. Knowledge Skills and Abilities: Ability to effectively manage multiple tasks, priorities and accomplish tight deadlines in a fast-paced environment and keep all projects progressing. Knowledge Skills and Abilities: Strong skills working collaboratively with a team or overseeing direct reports. Knowledge Skills and Abilities: Critical thinker with demonstrated ability to interpret guidelines, policies and procedures to fit fluid situations. Knowledge Skills and Abilities: Excellent oral and written communication skills. Knowledge Skills and Abilities: Excellent Microsoft Office skills with emphasis on Outlook, Word, and complex Excel functions. Knowledge Skills and Abilities: Ability to work effectively with individuals from diverse communities and cultures. Knowledge Skills and Abilities: Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA. Required Education
Bachelor’s Degree from an accredited institution. Note than an Associate Degree/60 college hours plus two (2) additional years of relevant experience will be considered in lieu of said education. Required Work Experience
Three (3) or more years of marketing experience to include at least two (2) years of digital marketing experience developing and implementing digital and social media advertising strategies. Two (2) years of experience posting interactive social media content over multiple digital marketing platforms. Preferred Qualifications
Bachelor’s Degree in Communications, Digital Marketing, Business, Marketing, Graphics or related field. Two years plus of hands on experience with SEO and Google Analytics. Certifications
None specified. Work Hours
Monday through Friday 8 a.m. to 5 p.m. with occasional extended hours or weekend work for special projects. EOE and Title IX
UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy). Title IX: This position is considered a \"Responsible Employee\" under Title IX federal regulations and \"Mandatory Reporter\" under Texas state law and the UIW Sexual Misconduct Policy. As a Mandatory Reporter, this position requires you as the employee to promptly report any incident that you witness or receive information about Title IX violations. These reporting responsibilities are set out in the UIW Sexual Misconduct Policy. Job Details
Posting Number: AS2174PO Number of Vacancies: 1 Job Type: Full Time Job Category: Administrator (exempt) Salary: $65,000 Annualized Open Date: 08/24/2025 Open Until Filled: Yes Desired Start Date: 10/01/2026
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