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JP Carroll Roofing

Social Media Marketing Manager

JP Carroll Roofing, Danvers, Massachusetts, us, 01923

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Base pay range $70,000.00/yr - $80,000.00/yr

Position Overview The Community & Social Media Marketing Manager is a unique role focused on enhancing and growing JP Carroll’s brand presence and reputation through key organic channels including but not limited to social media, local sponsorships & partnerships, referral program, email marketing and events. This will be an equal part creative and execution based role - great for a young and hungry creative leaning marketer looking to accelerate their skillset and career!

Key Responsibilities Content creation & distribution:

Create and distribute content for our social media channels (Instagram, Facebook, TikTok, etc.)

Assist in project photography, short-form video editing, and developing before/after case studies

Analyze performance metrics and help fine-tune our content strategy over time

Referral Program & Email Marketing

Support email and SMS campaigns planning to nurture leads, drive sales and customer engagement

Build and grow our referral program - driving engagement and utilization from our customer base

Events & Community Engagement

Plan, attend, and manage local events, sponsorships, and trade shows to boost visibility

Represent JP Carroll Roofing in-person at networking events, Chamber of Commerce meetings, and community functions

Maintain and grow relationships with local business partners and homeowners associations - including local businesses, sporting teams/facilities, community centers etc…

Identify new marketing opportunities through in-person connections and local outreach

Some travel within New England will be required

Required Skills & Qualifications

2–4 years of PR, creative or marketing experience (in-house or agency)

Strong content creation skills — confident in creating short-form video, social posts, and light photo editing

Friendly, outgoing, and comfortable talking with homeowners and small business owners

Organized and proactive — able to juggle calendars, content, and community outreach with ease

Familiarity with tools like Google Sheets, Canva, Meta Business Suite, and basic web CMS platforms

Experience in construction, trades, or home services is a plus (but not required)

Supplemental Skills

Comfortable working in a startup-like environment and wearing multiple hats

Ability to shoot and edit simple reels, and create social content with tools such as Canva or Photoshop

Prior experience managing or attending local marketing events is a plus

Full-time, in-person position.

Typical hours are Monday to Friday, with some weekends based on project needs.

Join a company that values craftsmanship, communication, and continuous improvement. Apply now to be part of our growing JP Carroll Roofing team.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Construction

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