Wellness Pet Company NL
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Director, Commercial Finance
role at
Wellness Pet Company NL .
About The Wellness Pet Company The Wellness Pet Company crafts and produces premium pet food, treats, dental chews, and supplements. We believe that premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.
Role overview Reporting to the Vice President of Financial Planning & Analysis, the
Director, Commercial Finance
is responsible for building financial forecasts for the business and tracking performance against these plans. This role leads monthly performance assessment of brands, customers and channels against budgets, forecasts and trends and provides actionable insights to support strategic decision-making. This role also serves as the primary business partner to Marketing and Sales leaders to lead financial assessment of initiatives. The Director of Commercial Finance is responsible for ensuring the organization achieves its financial targets through precise projections, rigorous data analysis, and collaboration with key stakeholders across the business. This position is based out of our Burlington, MA headquarters with a hybrid schedule (in-office Monday–Thursday and remote on Fridays).
What Youll Accomplish
Lead monthly, quarterly and annual forecasting process, including refreshing revenue and expense forecasts, and developing P&L, Balance Sheet and Cash Flow forecasts with input from all departments.
Lead rigorous analysis of actual results versus forecast with clear reconciliations and explanations of P&L, Balance Sheet and Cash flow variance; work with Accounting, Finance, Operations, Sales, Marketing and others; present forecast analysis to stakeholders.
Own and lead the risk & opportunities process; analyze sales and cost trends to form an independent view; partner with function leaders to vet risks & opportunities; deliver insights and trends to the business.
Develop materials to share results and forecasts with CEO, CFO, ELT/SLT and the Board; build a robust monthly reporting deck with scorecards and KPIs; provide quality commentary of results (MD&A) with input from key stakeholders.
Coordinate with Demand Planning to align S&OP and financial forecasts; maintain ongoing communication to identify issues and risks.
Lead forecast and tracking of SG&A by function with clear explanations of variances.
Collaborate with Sales and Marketing to ensure accruals are reflected in forecasts and ensure Planful (system of record) reflects spend levels accurately.
Business performance analysis & reporting
Develop financial models to analyze and project sales, cost trends and balance sheet items; build models by brand, category, and customer to reflect trends and spend levels.
Conduct rigorous analysis to identify root causes of performance trends; integrates data sources (Sales, POS, Pricing, Distribution, Customer Data, Media, Market Data, etc.); explain variance and trends.
Develop data-driven, actionable insights to optimize performance; lead presentations with function leaders and senior management; foster cross-functional understanding of trends.
Lead development and preparation of materials to share results and forecast with senior management, Board and function management; create a robust monthly reporting deck with scorecards and KPIs; provide quality MD&A commentary.
Develop and continually improve reporting and analytical tools, KPIs, scorecards to analyze monthly and weekly performance, leveraging best-in-class technology.
Financial analysis & assessment of marketing & sales initiatives
Develop models to quantify the financial impact of marketing and sales initiatives; create initiative P&Ls, including volume, cost models, CAPEX and working capital implications; perform what-if analyses.
Lead ROI analysis of trade spend and marketing investments; support Joint Business Planning with top customers with financial analysis of trade spending effectiveness and ROI, household penetration and development over time.
Lead ROI analysis of marketing investment (national/shopper media) to assess payback and CAC/LTV; lead annual loss analysis with marketing to identify low ROI spending to reinvest in higher ROI programs.
Conduct pricing analysis including price sensitivity to guide promotions and pricing decisions; own the pricing model with necessary enhancements.
Annual budgeting, long range planning, forecast process & controls
Lead annual operating plan process; own and lead calendar for AOP; ensure inputs are received on time and high quality; coordinate with CFO/CEO for revenue and cost guidance by region.
Lead long-range forecasts for P&L and Balance Sheet; identify risk management strategies.
Drive continuous improvement of forecasting and budgeting processes with strong accuracy; maintain forecasting policies and controls.
Coach and mentor Financial Analysts; develop data systems that feed forecasting (Planful, POS/OTD, Nielsen, IFS); be able to access data and perform what-if analyses.
Key accountabilities
Forecast accuracy: EBITDA, Net Income, Cash Flow, Balance Sheet; anticipate emerging issues based on analysis and business trends.
Timeliness and accuracy of forecast cycles and reconciliations.
Quality of monthly reporting decks; provide accurate, timely variance explanations rooted in root causes.
Stakeholder satisfaction with insights and recommendations; cross-functional collaboration with the Commercial team.
Who we0re looking for Team Wellie is a group of people who are obsessed with winning for the consumer and the pets they love. We seek an individual who:
Always starts with the consumer
Is dedicated to doing it right the first time
Brings their best every day
Has an “all-in” mindset
Embraces the hard things and does them right away
Owns their outcomes
Gives back to the community
Qualifications
Experience working for a CPG company is a requirement
Bachelorfs degree in finance, economics, accounting, or related field; MBA or relevant certification (CPA, CFA) preferred
80 years of experience in financial planning, forecasting, or related role
Proven track record in financial modeling and strategic insights
Proficiency in Excel, Power BI, Tableau
Familiarity with ERP systems (SAP, Oracle) and forecasting software
Strong analytical and problem-solving skills
Excellent communication and presentation abilities
Strong leadership and team management
High attention to detail and ability to manage multiple priorities
Why Work for Wellness Pet We care about the wellbeing of our people, their families, and their pets. We offer a comprehensive benefits package and opportunities for professional development. More information on our benefits is on our website.
The Wellness Pet Company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Other job details
Seniority level: Director
Employment type: Full-time
Job function: Finance and Sales
Industries: Manufacturing
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Director, Commercial Finance
role at
Wellness Pet Company NL .
About The Wellness Pet Company The Wellness Pet Company crafts and produces premium pet food, treats, dental chews, and supplements. We believe that premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.
Role overview Reporting to the Vice President of Financial Planning & Analysis, the
Director, Commercial Finance
is responsible for building financial forecasts for the business and tracking performance against these plans. This role leads monthly performance assessment of brands, customers and channels against budgets, forecasts and trends and provides actionable insights to support strategic decision-making. This role also serves as the primary business partner to Marketing and Sales leaders to lead financial assessment of initiatives. The Director of Commercial Finance is responsible for ensuring the organization achieves its financial targets through precise projections, rigorous data analysis, and collaboration with key stakeholders across the business. This position is based out of our Burlington, MA headquarters with a hybrid schedule (in-office Monday–Thursday and remote on Fridays).
What Youll Accomplish
Lead monthly, quarterly and annual forecasting process, including refreshing revenue and expense forecasts, and developing P&L, Balance Sheet and Cash Flow forecasts with input from all departments.
Lead rigorous analysis of actual results versus forecast with clear reconciliations and explanations of P&L, Balance Sheet and Cash flow variance; work with Accounting, Finance, Operations, Sales, Marketing and others; present forecast analysis to stakeholders.
Own and lead the risk & opportunities process; analyze sales and cost trends to form an independent view; partner with function leaders to vet risks & opportunities; deliver insights and trends to the business.
Develop materials to share results and forecasts with CEO, CFO, ELT/SLT and the Board; build a robust monthly reporting deck with scorecards and KPIs; provide quality commentary of results (MD&A) with input from key stakeholders.
Coordinate with Demand Planning to align S&OP and financial forecasts; maintain ongoing communication to identify issues and risks.
Lead forecast and tracking of SG&A by function with clear explanations of variances.
Collaborate with Sales and Marketing to ensure accruals are reflected in forecasts and ensure Planful (system of record) reflects spend levels accurately.
Business performance analysis & reporting
Develop financial models to analyze and project sales, cost trends and balance sheet items; build models by brand, category, and customer to reflect trends and spend levels.
Conduct rigorous analysis to identify root causes of performance trends; integrates data sources (Sales, POS, Pricing, Distribution, Customer Data, Media, Market Data, etc.); explain variance and trends.
Develop data-driven, actionable insights to optimize performance; lead presentations with function leaders and senior management; foster cross-functional understanding of trends.
Lead development and preparation of materials to share results and forecast with senior management, Board and function management; create a robust monthly reporting deck with scorecards and KPIs; provide quality MD&A commentary.
Develop and continually improve reporting and analytical tools, KPIs, scorecards to analyze monthly and weekly performance, leveraging best-in-class technology.
Financial analysis & assessment of marketing & sales initiatives
Develop models to quantify the financial impact of marketing and sales initiatives; create initiative P&Ls, including volume, cost models, CAPEX and working capital implications; perform what-if analyses.
Lead ROI analysis of trade spend and marketing investments; support Joint Business Planning with top customers with financial analysis of trade spending effectiveness and ROI, household penetration and development over time.
Lead ROI analysis of marketing investment (national/shopper media) to assess payback and CAC/LTV; lead annual loss analysis with marketing to identify low ROI spending to reinvest in higher ROI programs.
Conduct pricing analysis including price sensitivity to guide promotions and pricing decisions; own the pricing model with necessary enhancements.
Annual budgeting, long range planning, forecast process & controls
Lead annual operating plan process; own and lead calendar for AOP; ensure inputs are received on time and high quality; coordinate with CFO/CEO for revenue and cost guidance by region.
Lead long-range forecasts for P&L and Balance Sheet; identify risk management strategies.
Drive continuous improvement of forecasting and budgeting processes with strong accuracy; maintain forecasting policies and controls.
Coach and mentor Financial Analysts; develop data systems that feed forecasting (Planful, POS/OTD, Nielsen, IFS); be able to access data and perform what-if analyses.
Key accountabilities
Forecast accuracy: EBITDA, Net Income, Cash Flow, Balance Sheet; anticipate emerging issues based on analysis and business trends.
Timeliness and accuracy of forecast cycles and reconciliations.
Quality of monthly reporting decks; provide accurate, timely variance explanations rooted in root causes.
Stakeholder satisfaction with insights and recommendations; cross-functional collaboration with the Commercial team.
Who we0re looking for Team Wellie is a group of people who are obsessed with winning for the consumer and the pets they love. We seek an individual who:
Always starts with the consumer
Is dedicated to doing it right the first time
Brings their best every day
Has an “all-in” mindset
Embraces the hard things and does them right away
Owns their outcomes
Gives back to the community
Qualifications
Experience working for a CPG company is a requirement
Bachelorfs degree in finance, economics, accounting, or related field; MBA or relevant certification (CPA, CFA) preferred
80 years of experience in financial planning, forecasting, or related role
Proven track record in financial modeling and strategic insights
Proficiency in Excel, Power BI, Tableau
Familiarity with ERP systems (SAP, Oracle) and forecasting software
Strong analytical and problem-solving skills
Excellent communication and presentation abilities
Strong leadership and team management
High attention to detail and ability to manage multiple priorities
Why Work for Wellness Pet We care about the wellbeing of our people, their families, and their pets. We offer a comprehensive benefits package and opportunities for professional development. More information on our benefits is on our website.
The Wellness Pet Company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Other job details
Seniority level: Director
Employment type: Full-time
Job function: Finance and Sales
Industries: Manufacturing
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