AEG
Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern Cali
AEG, Los Angeles, California, United States, 90079
Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California)
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! Overview
The Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California) will lead the strategic planning and execution of multi-channel marketing campaigns focused on driving ticket sales across digital, social, print, radio, experiential and out-of-home. This position will manage a team of marketers and collaborate closely with booking, ticketing, partnerships and talent management teams. What You Will Do
Develop and execute integrated marketing campaigns and budgets for concerts and tours within Southern California (including San Diego, Los Angeles and Santa Barbara), ensuring alignment with ticket sales targets and brand positioning. Design and oversee multi-channel marketing strategies that integrate digital advertising, social media, influencer partnerships, traditional media, and experiential marketing, adapting creative approaches to specific artist demographics and market segments. Ensure consistent brand messaging across all touchpoints while directing content creation and managing ad spend across paid and organic media (social, SMS, email, influencer, OOH, digital, radio, and TV). Collaborate with venue marketers, artist teams, record labels, sponsorships and creative/design teams to develop impactful marketing assets and maintain cohesive messaging throughout campaign phases. Cultivate and manage relationships with key media partners, streaming platforms, radio stations, and digital influencers to maximize reach and optimize customer acquisition costs in the region. Lead collaboration with artist management, talent buyers, venues, agencies, media partners and internal departments to align campaigns with business objectives. Partner with sponsorship, PR and content teams to ensure consistent messaging across all channels. Present contextualized reporting to stakeholders and provide insights into actionable marketing based on data. Attend key performances as a marketing representative to support on-site activations, evaluate audience engagement and foster industry relationships with artist teams, partners and internal stakeholders. Track and optimize performance metrics (ROI, conversion rates, CPM, CTR, etc.) and use insights to continuously improve campaigns. Monitor campaign performance and ticket sales in real time, adjusting tactics to meet sales goals; collaborate with analytics and ticketing teams to maximize revenue during peak periods. Analyze sales data and consumer behavior to optimize pricing strategies, promotional timing, and audience targeting. Present strategic insights and reports to senior leadership and partners. Manage and mentor a multi-level integrated marketing team, including directing hiring, training and talent development; establish clear performance metrics and career development pathways while fostering a collaborative, results-driven culture. Establish performance KPIs and a culture of ownership, collaboration and creativity. Education Qualifications
BA/BS Degree (4-year) in Marketing, Communications, or a related field (MBA or equivalent experience is a plus). Experience Qualifications
8-10 years of experience in live events or music marketing. Skills and Abilities
Expert in digital media, CRM, social platforms, and paid media strategy Proven success leading large-scale, multi-channel campaigns that directly drive sales and audience growth Deep understanding of the Southern California music and events landscape Exceptional leadership, budget management, and cross-functional collaboration skills Creative brand builder experienced with developing and managing consumer brands Compensation & Benefits
Payscale:
$149,153 - $200,000 Bonus:
This position is eligible for a bonus under the current bonus plan requirements. Benefits:
Full-time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, life insurance, parental leave, 401k with employer match, flexible spending accounts and wellness offerings. Note: AEG reserves the right to change or modify the employee’s job description at any time during the employment relationship and may require an employee to perform duties outside their normal description.
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For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! Overview
The Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California) will lead the strategic planning and execution of multi-channel marketing campaigns focused on driving ticket sales across digital, social, print, radio, experiential and out-of-home. This position will manage a team of marketers and collaborate closely with booking, ticketing, partnerships and talent management teams. What You Will Do
Develop and execute integrated marketing campaigns and budgets for concerts and tours within Southern California (including San Diego, Los Angeles and Santa Barbara), ensuring alignment with ticket sales targets and brand positioning. Design and oversee multi-channel marketing strategies that integrate digital advertising, social media, influencer partnerships, traditional media, and experiential marketing, adapting creative approaches to specific artist demographics and market segments. Ensure consistent brand messaging across all touchpoints while directing content creation and managing ad spend across paid and organic media (social, SMS, email, influencer, OOH, digital, radio, and TV). Collaborate with venue marketers, artist teams, record labels, sponsorships and creative/design teams to develop impactful marketing assets and maintain cohesive messaging throughout campaign phases. Cultivate and manage relationships with key media partners, streaming platforms, radio stations, and digital influencers to maximize reach and optimize customer acquisition costs in the region. Lead collaboration with artist management, talent buyers, venues, agencies, media partners and internal departments to align campaigns with business objectives. Partner with sponsorship, PR and content teams to ensure consistent messaging across all channels. Present contextualized reporting to stakeholders and provide insights into actionable marketing based on data. Attend key performances as a marketing representative to support on-site activations, evaluate audience engagement and foster industry relationships with artist teams, partners and internal stakeholders. Track and optimize performance metrics (ROI, conversion rates, CPM, CTR, etc.) and use insights to continuously improve campaigns. Monitor campaign performance and ticket sales in real time, adjusting tactics to meet sales goals; collaborate with analytics and ticketing teams to maximize revenue during peak periods. Analyze sales data and consumer behavior to optimize pricing strategies, promotional timing, and audience targeting. Present strategic insights and reports to senior leadership and partners. Manage and mentor a multi-level integrated marketing team, including directing hiring, training and talent development; establish clear performance metrics and career development pathways while fostering a collaborative, results-driven culture. Establish performance KPIs and a culture of ownership, collaboration and creativity. Education Qualifications
BA/BS Degree (4-year) in Marketing, Communications, or a related field (MBA or equivalent experience is a plus). Experience Qualifications
8-10 years of experience in live events or music marketing. Skills and Abilities
Expert in digital media, CRM, social platforms, and paid media strategy Proven success leading large-scale, multi-channel campaigns that directly drive sales and audience growth Deep understanding of the Southern California music and events landscape Exceptional leadership, budget management, and cross-functional collaboration skills Creative brand builder experienced with developing and managing consumer brands Compensation & Benefits
Payscale:
$149,153 - $200,000 Bonus:
This position is eligible for a bonus under the current bonus plan requirements. Benefits:
Full-time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, life insurance, parental leave, 401k with employer match, flexible spending accounts and wellness offerings. Note: AEG reserves the right to change or modify the employee’s job description at any time during the employment relationship and may require an employee to perform duties outside their normal description.
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