Commerce Canal Powered by Podean
Overview
The Senior Brand Manager will play a key role in strategic planning and execution of the go-to-market strategy for Commerce Canals owned or licensed brands, such as LEGO Wear, Hanes, and New Balance. The role includes selecting products, planning and selling profitably to retailers including Amazon, Nordstrom, Macy's, Kohl's and Costco. Reporting to the Chief Executive Officer, you will work closely with internal stakeholders, retail partners, e-tail partners, and external agencies to execute the strategy. A data-driven approach is required to develop, plan, execute, analyze, and optimize programs that drive traffic, engagement and conversion on marketplaces. Experience in retail and ecommerce is critical. Key Relationships
INTERNALLY Digital Advisors including 2-3 direct reports Operations Team Marketing Team
EXTERNALLY Various Clients Any 3rd Party Vendors or Service Providers
Principal Accountabilities
Set clear GMV targets by client and brand and track actuals to targets Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to-market approach Coordinate with clients to collect necessary product descriptions and pricing Maintain quality control of the catalog, ensuring all information is accurate and updates are consistent with the website Measure and report on category/item performance and provide continuous improvement suggestions to improve catalog performance Oversee marketplace management, digital marketing operations and digital platform operations Maintain accurate catalog of client products via vendor portals Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing Forecast annual sales and manage inventory planning and replenishment Identify and execute the marketing roadmap and program innovations to drive this vision using promos, coupons, CPC ads and display ads Partner with Digital Advisor, Client Sales, Creative Development and Support departments on launches including merchandising and performance management Perform market research; monitor trends and competitive products; analyze brand positioning, consumer insights and other data including sales trends, conversion rates and return trends
Minimum Qualifications
Minimum 2-3 years of experience in brand management with the Amazon Seller Central and Vendor Central channels and ecommerce marketplaces Experience with digital assets, A+/EBC content, SEO, copywriting and parent/child variations Strong understanding of ecommerce metrics and data-driven decision making Experience building processes and reporting that allow your efforts to impact 700 brands vs. a few at a time Entrepreneurial, self-starter mindset seeking to grow our clients business and drive positive results Based in New York, NY
Knowledge, Skills And Abilities
Proficient in Microsoft Excel, Word, and PowerPoint Excellent oral and written communication using concise and pointed statements in a consultative manner Strong analytical and innovative mindset Highly flexible and adaptable Ability to prioritize multiple clients, projects and tasks
Benefits & Working Conditions
Based in Midtown Manhattan with close proximity to major stations In-office Tuesday to Thursday with optional work from home on Monday and Friday Competitive salary Commuter benefits Annual bonus tied to company and team results Health, dental and vision benefits with premium coverage 401(k) plan with employer match Paid time off
Seniority level
Mid-Senior level
Employment type
Other
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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The Senior Brand Manager will play a key role in strategic planning and execution of the go-to-market strategy for Commerce Canals owned or licensed brands, such as LEGO Wear, Hanes, and New Balance. The role includes selecting products, planning and selling profitably to retailers including Amazon, Nordstrom, Macy's, Kohl's and Costco. Reporting to the Chief Executive Officer, you will work closely with internal stakeholders, retail partners, e-tail partners, and external agencies to execute the strategy. A data-driven approach is required to develop, plan, execute, analyze, and optimize programs that drive traffic, engagement and conversion on marketplaces. Experience in retail and ecommerce is critical. Key Relationships
INTERNALLY Digital Advisors including 2-3 direct reports Operations Team Marketing Team
EXTERNALLY Various Clients Any 3rd Party Vendors or Service Providers
Principal Accountabilities
Set clear GMV targets by client and brand and track actuals to targets Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to-market approach Coordinate with clients to collect necessary product descriptions and pricing Maintain quality control of the catalog, ensuring all information is accurate and updates are consistent with the website Measure and report on category/item performance and provide continuous improvement suggestions to improve catalog performance Oversee marketplace management, digital marketing operations and digital platform operations Maintain accurate catalog of client products via vendor portals Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing Forecast annual sales and manage inventory planning and replenishment Identify and execute the marketing roadmap and program innovations to drive this vision using promos, coupons, CPC ads and display ads Partner with Digital Advisor, Client Sales, Creative Development and Support departments on launches including merchandising and performance management Perform market research; monitor trends and competitive products; analyze brand positioning, consumer insights and other data including sales trends, conversion rates and return trends
Minimum Qualifications
Minimum 2-3 years of experience in brand management with the Amazon Seller Central and Vendor Central channels and ecommerce marketplaces Experience with digital assets, A+/EBC content, SEO, copywriting and parent/child variations Strong understanding of ecommerce metrics and data-driven decision making Experience building processes and reporting that allow your efforts to impact 700 brands vs. a few at a time Entrepreneurial, self-starter mindset seeking to grow our clients business and drive positive results Based in New York, NY
Knowledge, Skills And Abilities
Proficient in Microsoft Excel, Word, and PowerPoint Excellent oral and written communication using concise and pointed statements in a consultative manner Strong analytical and innovative mindset Highly flexible and adaptable Ability to prioritize multiple clients, projects and tasks
Benefits & Working Conditions
Based in Midtown Manhattan with close proximity to major stations In-office Tuesday to Thursday with optional work from home on Monday and Friday Competitive salary Commuter benefits Annual bonus tied to company and team results Health, dental and vision benefits with premium coverage 401(k) plan with employer match Paid time off
Seniority level
Mid-Senior level
Employment type
Other
Job function
Marketing and Sales
Industries
Technology, Information and Internet
#J-18808-Ljbffr