Innovative Metrics
Influencer Marketing Buyer/Manager for Direct Response
Innovative Metrics, Beverly Hills, California, United States, 90211
Overview
We are seeking an experienced
Influencer Marketing Buyer/Manager
with proven success in driving
direct response campaigns
at scale. This is an in-office role for a performance-driven marketer who thrives on delivering measurable, profitable results through influencer-driven lead generation and customer acquisition.
At our company, high performers are rewarded. If you can build and manage influencer campaigns that consistently hit CPA and ROAS targets—you’ll have the opportunity to make a direct impact and be rewarded with unlimited upside.
About Us Since 2005, we’ve been driving growth in mortgage, solar, insurance, and home services—powered by proprietary tech and fueled by exceptional people. We connect high-intent consumers with top businesses, leveraging cutting-edge campaigns and a powerful lead platform.
What truly sets us apart is our people. We’re an employee-centric company that knows our team is the heartbeat of everything we do. Technology gives us speed, but passionate, skilled people give us purpose and direction. We hire those who share our drive, creativity, and commitment to excellence—and empower them to excel.
Responsibilities
Identify, recruit, and negotiate partnerships with influencers across platforms such as Instagram, TikTok, YouTube, and Facebook, with a strict focus on direct response performance
Launch and scale influencer campaigns designed to hit CPA, ROAS, and lead quality goals
Build frameworks for whitelisting, allowlisting, and paid amplification of influencer content across paid media channels
Collaborate with creative teams and influencers to produce high-performing direct response ads, videos, and UGC that convert
Test, measure, and optimize campaigns across targeting, creatives, and offers
Manage and allocate budgets effectively, with the ability to scale influencer spend profitably to $500K+/month
Monitor performance daily—tracking conversions, attribution, and compliance to ensure campaigns meet strict KPI thresholds
Stay ahead of industry trends in influencer marketing, direct response best practices, and FTC compliance
Qualifications
4+ years of influencer marketing experience with a focus on direct response / performance marketing
Proven track record of running influencer campaigns that scale profitably
Strong understanding of influencer contracts, fee structures, and performance-based deal models (CPA, CPL, revenue share)
Experience working with platforms, tools, and networks that support influencer outreach, campaign management, and analytics
Deep knowledge of direct response funnels, UGC creative strategy, attribution, and conversion optimization
Must be able to work on-site at our Beverly Hills, CA office
Golden Perks & Benefits
Competitive base salary plus significant performance bonuses
Opportunity to run large budgets and make a direct, measurable impact
Comprehensive healthcare coverage – Medical, Dental, and Vision
Paid vacation
Paid sick and mental health days
Performance Incentives with potential for unlimited upside by meeting collective KPIs – your success drives our shared growth
Tuition Reimbursement – Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development – Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
Fully stocked kitchen for those coming into our Beverly Hills office
Catered lunch each Friday for those coming into our Beverly Hills office
Compensation The base salary range for this role is
$65,000 to $130,000 , with unlimited monthly KPI-based bonuses which can push total compensation to
over $130,000 annually for high performers .
Final compensation is determined by a variety of factors, including your experience, skills, qualifications, and geographic location.
#J-18808-Ljbffr
Influencer Marketing Buyer/Manager
with proven success in driving
direct response campaigns
at scale. This is an in-office role for a performance-driven marketer who thrives on delivering measurable, profitable results through influencer-driven lead generation and customer acquisition.
At our company, high performers are rewarded. If you can build and manage influencer campaigns that consistently hit CPA and ROAS targets—you’ll have the opportunity to make a direct impact and be rewarded with unlimited upside.
About Us Since 2005, we’ve been driving growth in mortgage, solar, insurance, and home services—powered by proprietary tech and fueled by exceptional people. We connect high-intent consumers with top businesses, leveraging cutting-edge campaigns and a powerful lead platform.
What truly sets us apart is our people. We’re an employee-centric company that knows our team is the heartbeat of everything we do. Technology gives us speed, but passionate, skilled people give us purpose and direction. We hire those who share our drive, creativity, and commitment to excellence—and empower them to excel.
Responsibilities
Identify, recruit, and negotiate partnerships with influencers across platforms such as Instagram, TikTok, YouTube, and Facebook, with a strict focus on direct response performance
Launch and scale influencer campaigns designed to hit CPA, ROAS, and lead quality goals
Build frameworks for whitelisting, allowlisting, and paid amplification of influencer content across paid media channels
Collaborate with creative teams and influencers to produce high-performing direct response ads, videos, and UGC that convert
Test, measure, and optimize campaigns across targeting, creatives, and offers
Manage and allocate budgets effectively, with the ability to scale influencer spend profitably to $500K+/month
Monitor performance daily—tracking conversions, attribution, and compliance to ensure campaigns meet strict KPI thresholds
Stay ahead of industry trends in influencer marketing, direct response best practices, and FTC compliance
Qualifications
4+ years of influencer marketing experience with a focus on direct response / performance marketing
Proven track record of running influencer campaigns that scale profitably
Strong understanding of influencer contracts, fee structures, and performance-based deal models (CPA, CPL, revenue share)
Experience working with platforms, tools, and networks that support influencer outreach, campaign management, and analytics
Deep knowledge of direct response funnels, UGC creative strategy, attribution, and conversion optimization
Must be able to work on-site at our Beverly Hills, CA office
Golden Perks & Benefits
Competitive base salary plus significant performance bonuses
Opportunity to run large budgets and make a direct, measurable impact
Comprehensive healthcare coverage – Medical, Dental, and Vision
Paid vacation
Paid sick and mental health days
Performance Incentives with potential for unlimited upside by meeting collective KPIs – your success drives our shared growth
Tuition Reimbursement – Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development – Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
Fully stocked kitchen for those coming into our Beverly Hills office
Catered lunch each Friday for those coming into our Beverly Hills office
Compensation The base salary range for this role is
$65,000 to $130,000 , with unlimited monthly KPI-based bonuses which can push total compensation to
over $130,000 annually for high performers .
Final compensation is determined by a variety of factors, including your experience, skills, qualifications, and geographic location.
#J-18808-Ljbffr