We Are RALLY
Overview
Join to apply for the
Digital Advertising Specialist
role at
We Are RALLY .
RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. Organizations such as Climate United, the Hewlett Foundation, the National Network of Abortion Funds, the NRDC, and the Robert Wood Johnson Foundation are among the more than 500 clients that have chosen RALLY to be their partner in this work.
RALLY is strengthened by our team’s diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. RALLY is an equal opportunity employer, and all applicants will be considered. We strongly encourage folks from all backgrounds to apply.
RALLY is proud to work on a wide range of critical social issues, including education, environmental protection, equity, financial inequality, gun violence, healthcare, immigration, LGBTQIA+ rights, women’s rights, and more. We work with leading foundations, advocacy organizations, philanthropists, and commercial entities who strive to shape public policy, discourse, and opinion. They engage us to:
Identify unique strategies to advance critical issues
Design and execute impactful communications campaigns with powerful messaging
Develop and execute sophisticated digital campaigns
Design compelling brand identities, graphics, and storytelling content
Role DIGITAL ADVERTISING SPECIALIST
RALLY is seeking a
Digital Advertising Specialist
to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. This role will be responsible for building media plans, overseeing ad buys, managing performance, and guiding day-to-day implementation across a variety of client accounts. The Digital Ads Specialist will also handle tag management, reporting and analytics, creative troubleshooting, and vendor and partner coordination.
This position sits on RALLY’s growing digital team and will collaborate closely with account leads, designers, and strategists to deliver high-impact campaigns. The role also presents an opportunity to help shape and expand the firm’s digital advertising practice.
We’re looking for candidates with hands-on experience managing digital ads—ideally in a political, advocacy, or issue-based context. Experience with platforms such as Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred. Familiarity with platforms like TikTok or Snapchat is a plus. While we value a variety of backgrounds, experience in political or advocacy settings will be especially helpful for this role.
The ideal candidate is proactive, detail-oriented, and comfortable juggling multiple campaigns across different clients. They thrive in a collaborative, fast-paced environment, communicate clearly, and take initiative to solve problems independently.
Responsibilities
Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign
Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns
Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations
Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative
Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications
Maintain and improve QA protocols for all ad placements and creative versions
Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes
Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness
Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors
Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation
Project manage content sponsorships, direct buys, and complex or emerging ad types
Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments
Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails
Mentor and guide junior staff, reviewing work and supporting professional growth
Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY’s advertising operations
Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services
Contribute to new business efforts, helping to shape proposals and participate in pitch meetings
Qualifications
5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals
Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS)
Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWI
Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports
Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps
Excellent verbal communication and interpersonal skills, with a collaborative, client-focused approach
Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines
Creative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach to work
Client-facing experience and comfort presenting work and recommendations in meetings, calls, and reports
Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed
Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environment
Benefits And Perks At RALLY, we believe a business is only as good as its people. That’s why we’ve invested in providing a broad range of employee benefits and perks, demonstrating our commitment to our people, their growth and development, and the vibrant RALLY culture we are building together.
Benefits
Flexible time off policy
Two months of work-from-anywhere time in July and December
Twelve Federal holidays, including Juneteenth and Indigenous Peoples’ Day
One week of paid time off between Christmas and New Year’s Day
A one-month paid sabbatical after seven years of employment
401(k) plan
Generous health, dental, and vision benefits
Transportation and Technology stipends
We Are RALLY, LLC is an Equal Opportunity Employer.
We value a diverse workplace and strongly encourage people of all backgrounds—including but not limited to people of color, LGBTQ+ individuals, people with disabilities, veterans, and individuals of all ages—to apply.
Compensation Transparency:
RALLY typically brings new team members in toward the lower to middle portion of the posted salary range, depending on experience and alignment with the role.
The salary range for this position is
$70,000–$85,000 , with opportunities for growth and advancement based on performance and contributions to the team’s success.
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Digital Advertising Specialist
role at
We Are RALLY .
RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. Organizations such as Climate United, the Hewlett Foundation, the National Network of Abortion Funds, the NRDC, and the Robert Wood Johnson Foundation are among the more than 500 clients that have chosen RALLY to be their partner in this work.
RALLY is strengthened by our team’s diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. RALLY is an equal opportunity employer, and all applicants will be considered. We strongly encourage folks from all backgrounds to apply.
RALLY is proud to work on a wide range of critical social issues, including education, environmental protection, equity, financial inequality, gun violence, healthcare, immigration, LGBTQIA+ rights, women’s rights, and more. We work with leading foundations, advocacy organizations, philanthropists, and commercial entities who strive to shape public policy, discourse, and opinion. They engage us to:
Identify unique strategies to advance critical issues
Design and execute impactful communications campaigns with powerful messaging
Develop and execute sophisticated digital campaigns
Design compelling brand identities, graphics, and storytelling content
Role DIGITAL ADVERTISING SPECIALIST
RALLY is seeking a
Digital Advertising Specialist
to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. This role will be responsible for building media plans, overseeing ad buys, managing performance, and guiding day-to-day implementation across a variety of client accounts. The Digital Ads Specialist will also handle tag management, reporting and analytics, creative troubleshooting, and vendor and partner coordination.
This position sits on RALLY’s growing digital team and will collaborate closely with account leads, designers, and strategists to deliver high-impact campaigns. The role also presents an opportunity to help shape and expand the firm’s digital advertising practice.
We’re looking for candidates with hands-on experience managing digital ads—ideally in a political, advocacy, or issue-based context. Experience with platforms such as Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred. Familiarity with platforms like TikTok or Snapchat is a plus. While we value a variety of backgrounds, experience in political or advocacy settings will be especially helpful for this role.
The ideal candidate is proactive, detail-oriented, and comfortable juggling multiple campaigns across different clients. They thrive in a collaborative, fast-paced environment, communicate clearly, and take initiative to solve problems independently.
Responsibilities
Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign
Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns
Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations
Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative
Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications
Maintain and improve QA protocols for all ad placements and creative versions
Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes
Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness
Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors
Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation
Project manage content sponsorships, direct buys, and complex or emerging ad types
Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments
Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails
Mentor and guide junior staff, reviewing work and supporting professional growth
Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY’s advertising operations
Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services
Contribute to new business efforts, helping to shape proposals and participate in pitch meetings
Qualifications
5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals
Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS)
Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWI
Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports
Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps
Excellent verbal communication and interpersonal skills, with a collaborative, client-focused approach
Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines
Creative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach to work
Client-facing experience and comfort presenting work and recommendations in meetings, calls, and reports
Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed
Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environment
Benefits And Perks At RALLY, we believe a business is only as good as its people. That’s why we’ve invested in providing a broad range of employee benefits and perks, demonstrating our commitment to our people, their growth and development, and the vibrant RALLY culture we are building together.
Benefits
Flexible time off policy
Two months of work-from-anywhere time in July and December
Twelve Federal holidays, including Juneteenth and Indigenous Peoples’ Day
One week of paid time off between Christmas and New Year’s Day
A one-month paid sabbatical after seven years of employment
401(k) plan
Generous health, dental, and vision benefits
Transportation and Technology stipends
We Are RALLY, LLC is an Equal Opportunity Employer.
We value a diverse workplace and strongly encourage people of all backgrounds—including but not limited to people of color, LGBTQ+ individuals, people with disabilities, veterans, and individuals of all ages—to apply.
Compensation Transparency:
RALLY typically brings new team members in toward the lower to middle portion of the posted salary range, depending on experience and alignment with the role.
The salary range for this position is
$70,000–$85,000 , with opportunities for growth and advancement based on performance and contributions to the team’s success.
#J-18808-Ljbffr