George Mason University
Deputy Athletics Director - Revenue Generation and Brand Strategy/Chief Revenue
George Mason University, Fairfax, Virginia, United States, 22032
Overview
Deputy Athletics Director - Revenue Generation and Brand Strategy/Chief Revenue Officer provides strategic and operational leadership for all revenue-generating and external engagement functions within George Mason University Athletics. This executive position reports directly to the Director of Athletics and serves as a key member of the department’s senior leadership team.
The Deputy Athletics Director oversees core areas including ticketing, corporate sponsorships, multimedia rights, marketing and promotions, merchandising and licensing, communications, fan engagement, creative services, and media production. The role is responsible for developing and executing a comprehensive, data-informed revenue strategy that aligns with university goals and supports the long-term financial health and visibility of George Mason Athletics. A key component of this strategy involves cultivating innovative partnerships with campus departments and community stakeholders to expand reach, unlock opportunities, and generate sustainable revenue growth, while continuously assessing ROI and key performance metrics to guide decision-making and optimize outcomes.
Leveraging analytics, pricing strategies, market insights, and local partnerships, the Deputy Athletics Director drives fan attendance, maximizes revenue, and enhances the overall fan experience. The position also provides visionary leadership in storytelling and brand development to strengthen the department’s connection with students, alumni, donors, and the broader community, and to elevate the visibility and impact of George Mason Athletics.
George Mason Athletics unites communities by developing champions with a mission to inspire and transform lives through the power of sports. Mason Athletics serves 500 student-athletes in 22 NCAA Division I sports. We are a proud member of the Atlantic 10 Conference with over 20 Conference Championships, NCAA Championships in Women’s Soccer and Men’s Indoor Track, an NCAA Final Four appearance with Men’s Basketball, and over 30 individual National Champions. We are student-focused, education-centered, and committed to providing transformational experiences for our student-athletes and staff. Our five priorities are Student-Athlete Experience, Competition, Resources, Storytelling & Engagement, and Championship Culture.
Responsibilities
Revenue Generation: Serves as the department’s Chief Revenue Officer, providing visionary leadership for all revenue-generating areas, including ticketing, corporate sponsorships, merchandising and licensing, and multimedia rights.
Revenue Generation: Designs and executes a comprehensive, data-driven revenue strategy aligned with university goals and departmental priorities.
Revenue Generation: Leverages pricing models, analytics tools, and market insights to maximize attendance, fan conversion, and ticket revenue across all sports.
Revenue Generation: Cultivates innovative partnerships with university units, and local and regional organizations to expand reach and create new revenue opportunities.
Revenue Generation: Continuously assesses ROI and performance metrics to guide strategy, improve outcomes, and ensure financial growth and sustainability.
Storytelling and Fan Engagement: Provides strategic direction and executive oversight for the external operations team—marketing, communications, creative services, promotions, and broadcast and media production—to strengthen brand identity and enhance community engagement.
Storytelling and Fan Engagement: Spearheads integrated campaigns that showcase student-athlete achievements, team performance, and the institutional impact of Mason Athletics.
Storytelling and Fan Engagement: Leads Northern Virginia’s Team campaign, collaborating with campus stakeholders to elevate athletics’ visibility and align messaging with institutional priorities.
Storytelling and Fan Engagement: Fosters a high-performance culture of creativity, service excellence, and innovation within the external operations team.
Staff Leadership and Operational Oversight: Leads and manages the department’s external and revenue-generating teams, including personnel in ticketing, marketing, communications, and licensing.
Staff Leadership and Operational Oversight: Establishes and monitors key performance indicators (KPIs), drives accountability, and supports continuous performance improvement.
Staff Leadership and Operational Oversight: Analyzes operational data to drive efficiency, innovation, and measurable impact across all revenue functions.
Staff Leadership and Operational Oversight: Identifies and implements new technologies, digital tools, and cost-effective strategies to enhance performance and ensure long-term financial sustainability.
Sport Program Administration: Provides executive oversight for assigned varsity sport programs, including supervision of head coaches and support for team operations, performance, and development.
Sport Program Administration: Monitors budgets, recruiting, scheduling, travel, and NCAA compliance to ensure operational excellence.
Sport Program Administration: Facilitates cross-departmental collaboration to align support services with team needs and departmental objectives.
Sport Program Administration: Advises the Director of Athletics on program strategy, personnel, budget, and overall evaluation.
Other duties as assigned by the Vice President/Director of Athletics as needed: Contributes to department-wide strategic leadership and participates in university-wide initiatives as requested.
Required Qualifications
Master’s/Advanced degree in a relevant field (e.g., business, sports management, marketing, sales) or equivalent combination of education and progressively responsible experience.
Minimum of seven (7) years of professional experience in revenue generation, external relations, fundraising, or business operations—preferably within a complex or athletics-focused environment.
Proven track record of developing and executing strategic revenue plans, including experience with ticketing, sponsorships, fundraising, and multimedia rights.
Demonstrated leadership experience in managing cross-functional teams and external partnerships (e.g., multimedia rights partners, sales teams, consultants).
Demonstrated knowledge of NCAA, conference, and Commonwealth rules and regulations.
Excellent communication and interpersonal skills, with the ability to engage effectively with donors, sponsors, campus leadership, and community stakeholders.
Strong analytical skills, including the ability to interpret and apply market data, financial projections, and ROI analysis to drive decision-making and revenue outcomes.
Strong project management, decision-making, and problem-solving abilities, with a commitment to innovation and results-oriented leadership.
Ability to work with diverse populations and manage relationships with internal and external campus publics in a deadline-driven, high-pressure environment.
Ability to multi-task and manage multiple external projects simultaneously.
High emotional intelligence and ability to manage key relationships with internal and external campus publics.
Proficiency with Microsoft Office Suite and familiarity with CRM, ticketing, fundraising, and marketing software systems.
Preferred Qualifications
Experience in NCAA Division I athletics administration or a similarly complex, externally-facing organization.
Familiarity with NIL (Name, Image, Likeness) strategies and their integration into external and revenue functions.
Demonstrated success in leading cross-campus or community partnerships to support engagement or fundraising goals.
Experience in data-driven pricing, customer segmentation, or revenue optimization technologies.
Working knowledge of marketing, development, communications, ticket sales, and external operations within an athletics environment.
Ability to navigate a fast-paced, dynamic environment while managing competing priorities and advancing long-term strategic objectives.
Instructions To Applicants For full consideration, applicants must apply for
Deputy Athletics Director - Revenue Generation and Brand Strategy/Chief Revenue Officer
at jobs.gmu.edu. Complete and submit the online application to include three professional references with contact information, and provide a Cover Letter/Letter of Intent with Resume for review.
Posting Open Date: August 15, 2025
For Full Consideration, Apply by: August 29, 2025
Open Until Filled: Yes
Mason Ad Statement Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.
If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!
Equity Statement George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Campus Safety Information Mason’s Annual Security and Fire Safety Report is available at http://police.gmu.edu/annual-security-report/
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The Deputy Athletics Director oversees core areas including ticketing, corporate sponsorships, multimedia rights, marketing and promotions, merchandising and licensing, communications, fan engagement, creative services, and media production. The role is responsible for developing and executing a comprehensive, data-informed revenue strategy that aligns with university goals and supports the long-term financial health and visibility of George Mason Athletics. A key component of this strategy involves cultivating innovative partnerships with campus departments and community stakeholders to expand reach, unlock opportunities, and generate sustainable revenue growth, while continuously assessing ROI and key performance metrics to guide decision-making and optimize outcomes.
Leveraging analytics, pricing strategies, market insights, and local partnerships, the Deputy Athletics Director drives fan attendance, maximizes revenue, and enhances the overall fan experience. The position also provides visionary leadership in storytelling and brand development to strengthen the department’s connection with students, alumni, donors, and the broader community, and to elevate the visibility and impact of George Mason Athletics.
George Mason Athletics unites communities by developing champions with a mission to inspire and transform lives through the power of sports. Mason Athletics serves 500 student-athletes in 22 NCAA Division I sports. We are a proud member of the Atlantic 10 Conference with over 20 Conference Championships, NCAA Championships in Women’s Soccer and Men’s Indoor Track, an NCAA Final Four appearance with Men’s Basketball, and over 30 individual National Champions. We are student-focused, education-centered, and committed to providing transformational experiences for our student-athletes and staff. Our five priorities are Student-Athlete Experience, Competition, Resources, Storytelling & Engagement, and Championship Culture.
Responsibilities
Revenue Generation: Serves as the department’s Chief Revenue Officer, providing visionary leadership for all revenue-generating areas, including ticketing, corporate sponsorships, merchandising and licensing, and multimedia rights.
Revenue Generation: Designs and executes a comprehensive, data-driven revenue strategy aligned with university goals and departmental priorities.
Revenue Generation: Leverages pricing models, analytics tools, and market insights to maximize attendance, fan conversion, and ticket revenue across all sports.
Revenue Generation: Cultivates innovative partnerships with university units, and local and regional organizations to expand reach and create new revenue opportunities.
Revenue Generation: Continuously assesses ROI and performance metrics to guide strategy, improve outcomes, and ensure financial growth and sustainability.
Storytelling and Fan Engagement: Provides strategic direction and executive oversight for the external operations team—marketing, communications, creative services, promotions, and broadcast and media production—to strengthen brand identity and enhance community engagement.
Storytelling and Fan Engagement: Spearheads integrated campaigns that showcase student-athlete achievements, team performance, and the institutional impact of Mason Athletics.
Storytelling and Fan Engagement: Leads Northern Virginia’s Team campaign, collaborating with campus stakeholders to elevate athletics’ visibility and align messaging with institutional priorities.
Storytelling and Fan Engagement: Fosters a high-performance culture of creativity, service excellence, and innovation within the external operations team.
Staff Leadership and Operational Oversight: Leads and manages the department’s external and revenue-generating teams, including personnel in ticketing, marketing, communications, and licensing.
Staff Leadership and Operational Oversight: Establishes and monitors key performance indicators (KPIs), drives accountability, and supports continuous performance improvement.
Staff Leadership and Operational Oversight: Analyzes operational data to drive efficiency, innovation, and measurable impact across all revenue functions.
Staff Leadership and Operational Oversight: Identifies and implements new technologies, digital tools, and cost-effective strategies to enhance performance and ensure long-term financial sustainability.
Sport Program Administration: Provides executive oversight for assigned varsity sport programs, including supervision of head coaches and support for team operations, performance, and development.
Sport Program Administration: Monitors budgets, recruiting, scheduling, travel, and NCAA compliance to ensure operational excellence.
Sport Program Administration: Facilitates cross-departmental collaboration to align support services with team needs and departmental objectives.
Sport Program Administration: Advises the Director of Athletics on program strategy, personnel, budget, and overall evaluation.
Other duties as assigned by the Vice President/Director of Athletics as needed: Contributes to department-wide strategic leadership and participates in university-wide initiatives as requested.
Required Qualifications
Master’s/Advanced degree in a relevant field (e.g., business, sports management, marketing, sales) or equivalent combination of education and progressively responsible experience.
Minimum of seven (7) years of professional experience in revenue generation, external relations, fundraising, or business operations—preferably within a complex or athletics-focused environment.
Proven track record of developing and executing strategic revenue plans, including experience with ticketing, sponsorships, fundraising, and multimedia rights.
Demonstrated leadership experience in managing cross-functional teams and external partnerships (e.g., multimedia rights partners, sales teams, consultants).
Demonstrated knowledge of NCAA, conference, and Commonwealth rules and regulations.
Excellent communication and interpersonal skills, with the ability to engage effectively with donors, sponsors, campus leadership, and community stakeholders.
Strong analytical skills, including the ability to interpret and apply market data, financial projections, and ROI analysis to drive decision-making and revenue outcomes.
Strong project management, decision-making, and problem-solving abilities, with a commitment to innovation and results-oriented leadership.
Ability to work with diverse populations and manage relationships with internal and external campus publics in a deadline-driven, high-pressure environment.
Ability to multi-task and manage multiple external projects simultaneously.
High emotional intelligence and ability to manage key relationships with internal and external campus publics.
Proficiency with Microsoft Office Suite and familiarity with CRM, ticketing, fundraising, and marketing software systems.
Preferred Qualifications
Experience in NCAA Division I athletics administration or a similarly complex, externally-facing organization.
Familiarity with NIL (Name, Image, Likeness) strategies and their integration into external and revenue functions.
Demonstrated success in leading cross-campus or community partnerships to support engagement or fundraising goals.
Experience in data-driven pricing, customer segmentation, or revenue optimization technologies.
Working knowledge of marketing, development, communications, ticket sales, and external operations within an athletics environment.
Ability to navigate a fast-paced, dynamic environment while managing competing priorities and advancing long-term strategic objectives.
Instructions To Applicants For full consideration, applicants must apply for
Deputy Athletics Director - Revenue Generation and Brand Strategy/Chief Revenue Officer
at jobs.gmu.edu. Complete and submit the online application to include three professional references with contact information, and provide a Cover Letter/Letter of Intent with Resume for review.
Posting Open Date: August 15, 2025
For Full Consideration, Apply by: August 29, 2025
Open Until Filled: Yes
Mason Ad Statement Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.
If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!
Equity Statement George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Campus Safety Information Mason’s Annual Security and Fire Safety Report is available at http://police.gmu.edu/annual-security-report/
#J-18808-Ljbffr