Tennis Channel
Director, Integrated Marketing
Tennis Channel, Santa Monica, California, United States, 90403
Overview
The Moment: Tennis Channel is evolving into a modern sports media powerhouse—streaming-forward, culturally tuned-in, and built to serve fans wherever they watch. With six distinct products, 30+ annual tentpoles, and a fast-growing portfolio that spans tennis and pickleball, we’re operating at a scale that demands rigor and alignment. We’re hiring a
Director, Integrated Marketing
to bring structure and strategy to that scale. This is the role that turns top-line priorities into multi-channel marketing campaigns—managing all aspects from ideation to execution to measurement and reporting. If you know how to translate strategy into action, drive clarity across teams, and keep complex campaigns moving — this is your role. You’ll be at the center of the action, with the mission to make a measurable impact. This role is based in our Santa Monica, CA office.
What You’ll Own
Run the Engine
- Build and lead go-to-market playbooks that tell every platform (linear, FAST, app, social, email, web) what to push, when, and why—eliminating the patchwork approach
Own the Calendar
- Manage the master marketing calendar—prioritize events into tiered A/B/C packages aligned to engagement and revenue goals; develop campaign timelines, briefs, and execution checklists that keep teams aligned
Fuel the Funnel
- Partner across Growth, Ad Sales, Distribution, Production, Industry Relations to surface and support monetization opportunities via our O&O channels, tentpole events, Tournament and Tour partnerships; identify ways to make our marketing assets work harder—maximizing visibility, relevance, and return
Support Sales & Strategy
- Translate marketing priorities into sales-ready campaign decks and activation plans that bridge editorial, content, and revenue teams; lead support for Ad Sales RFPs and brand integrations with creative ideas, smart packaging, and clear campaign ROI
Modernize the Machine
- Build a scalable integrated marketing process—codifying best practices, creative asset needs, performance tracking, and post-campaign insights; ideate new fan-forward campaigns across digital, social, audio, events, and experiential formats
What You Bring
10+ years of integrated marketing experience in media, entertainment, streaming, or sports
Bachelor's degree
Strong campaign planning, project management, and cross-functional collaboration skills
Deep understanding of go-to-market strategy across platforms (linear, FAST, app, social, digital, and live events)
Proven ability to prioritize multiple initiatives and manage complex timelines across stakeholders
Experience working closely with sales teams, creative, production, industry relations, distribution, and product owners
A strategic mindset with a bias toward action—able to think big, build a clean, high impact plan, and roll up sleeves
A love of live sports, a fan of tennis, and a pulse on how fandom is evolving in today’s media landscape
Why This Role You’ll report to the
Executive Director, Growth & Integrated Marketing , with direct exposure to our SVP of Marketing and executive team. You’ll be the link between strategy and execution—bringing order, clarity, and energy to how we market across platforms. This is a foundational role in the next chapter of Tennis Channel’s brand and business. There’s no better seat for someone who thrives at the center of it all.
This role is based in Santa Monica, CA.
The base salary compensation range for this role is $125,000 to $140,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
About Tennis Channel Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.
Tennis Channel is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
#J-18808-Ljbffr
Director, Integrated Marketing
to bring structure and strategy to that scale. This is the role that turns top-line priorities into multi-channel marketing campaigns—managing all aspects from ideation to execution to measurement and reporting. If you know how to translate strategy into action, drive clarity across teams, and keep complex campaigns moving — this is your role. You’ll be at the center of the action, with the mission to make a measurable impact. This role is based in our Santa Monica, CA office.
What You’ll Own
Run the Engine
- Build and lead go-to-market playbooks that tell every platform (linear, FAST, app, social, email, web) what to push, when, and why—eliminating the patchwork approach
Own the Calendar
- Manage the master marketing calendar—prioritize events into tiered A/B/C packages aligned to engagement and revenue goals; develop campaign timelines, briefs, and execution checklists that keep teams aligned
Fuel the Funnel
- Partner across Growth, Ad Sales, Distribution, Production, Industry Relations to surface and support monetization opportunities via our O&O channels, tentpole events, Tournament and Tour partnerships; identify ways to make our marketing assets work harder—maximizing visibility, relevance, and return
Support Sales & Strategy
- Translate marketing priorities into sales-ready campaign decks and activation plans that bridge editorial, content, and revenue teams; lead support for Ad Sales RFPs and brand integrations with creative ideas, smart packaging, and clear campaign ROI
Modernize the Machine
- Build a scalable integrated marketing process—codifying best practices, creative asset needs, performance tracking, and post-campaign insights; ideate new fan-forward campaigns across digital, social, audio, events, and experiential formats
What You Bring
10+ years of integrated marketing experience in media, entertainment, streaming, or sports
Bachelor's degree
Strong campaign planning, project management, and cross-functional collaboration skills
Deep understanding of go-to-market strategy across platforms (linear, FAST, app, social, digital, and live events)
Proven ability to prioritize multiple initiatives and manage complex timelines across stakeholders
Experience working closely with sales teams, creative, production, industry relations, distribution, and product owners
A strategic mindset with a bias toward action—able to think big, build a clean, high impact plan, and roll up sleeves
A love of live sports, a fan of tennis, and a pulse on how fandom is evolving in today’s media landscape
Why This Role You’ll report to the
Executive Director, Growth & Integrated Marketing , with direct exposure to our SVP of Marketing and executive team. You’ll be the link between strategy and execution—bringing order, clarity, and energy to how we market across platforms. This is a foundational role in the next chapter of Tennis Channel’s brand and business. There’s no better seat for someone who thrives at the center of it all.
This role is based in Santa Monica, CA.
The base salary compensation range for this role is $125,000 to $140,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
About Tennis Channel Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.
Tennis Channel is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
#J-18808-Ljbffr