Acosta
Overview
Join Acosta Group as
Sr. Manager, Media Strategy & Planning
and play a pivotal role in developing and executing retail media strategies that align with our business goals. In this role, you will lead the paid media strategy and manage the full media planning process for a diverse portfolio of clients, collaborating with internal and external stakeholders to drive innovative media tactics and achieve business outcomes. Responsibilities
Team Leadership & Development: Mentor and inspire a high-performing team of media professionals, fostering open communication and 360-degree feedback. Support the VP, Commerce & Performance Media with team development, routines, and vision. Strategic Media Planning: Develop and execute retail media strategies aligned with business goals, focusing on driving sales and visibility. Guide and manage strategy and campaign planning for mid and upper funnel channels (CTV, OLV, Display, Paid Social). Stakeholder Collaboration: Build and maintain relationships with media agencies, client teams, retailer partners, and ad technology partners. Collaborate with cross-functional teams to align advertising strategies with business objectives. Client Management: Lead client meetings to understand needs, create recommendations, and present solutions. Prepare and present quarterly and annual business reviews for top-tier clients. Project & Performance Management: Lead technical projects to improve customer experience and introduce new e-commerce features. Monitor campaign performance, optimize targeting, bids, and placements; conduct A/B testing and post-campaign analysis to drive repeat business. Industry Expertise: Stay current with industry trends and competitive landscape. Maintain platform certifications and expertise across multiple retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and ad technology (AMC, Scintilla, Skai, Commerce IQ). Process Improvement: Identify opportunities to streamline processes and create supporting documentation; proactively implement changes to drive performance and efficiency. Additional Responsibilities: Undertake other tasks as needed to support the team and clients. Qualifications
8+ years of experience managing retail media ad solutions (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives. 5+ years of experience leading and coaching a team, ideally with 3-5 direct reports. A strong player/coach with the ability to roll up your sleeves to help specialists. Proficiency in performance marketing, conversion optimization, and online customer acquisition. Analytical mindset with attention to detail; ability to solve problems in a fast-paced environment and multitask. Strong communication and team collaboration skills; ability to operate in a client-facing role across diverse client groups. Proficiency with Microsoft Excel (formulas, functions, pivot tables) and other Office tools. Experience leading concurrent projects and campaigns across multiple clients. Strong verbal and written communication; comfortable presenting recommendations to clients. Collaborative and curious mindset; ability to nurture relationships. About Us
Acosta is part of Acosta Group – a collective of trusted retail, marketing and foodservice agencies reimagining how people connect with brands at every point in their shopping journey. We specialize in retail sales services, digital strategy, and business intelligence, empowering brands to thrive in omnichannel shopping. Our teams build lasting client relationships and support brands in stores and online. We are a values-driven, diverse team and offer flexible scheduling where possible. Acosta Group is an equal opportunity employer and provides accommodations for applicants with disabilities. If accommodations are needed, please contact AskHR@acosta.com with "Applicant Accommodation" in the subject line. Salary range: $102,900.00 - $128,600.00. Job category: Marketing. Employment type: Full-time. Req ID: 10007. By applying, you agree to our Privacy Policy and Terms and Conditions of Use.
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Join Acosta Group as
Sr. Manager, Media Strategy & Planning
and play a pivotal role in developing and executing retail media strategies that align with our business goals. In this role, you will lead the paid media strategy and manage the full media planning process for a diverse portfolio of clients, collaborating with internal and external stakeholders to drive innovative media tactics and achieve business outcomes. Responsibilities
Team Leadership & Development: Mentor and inspire a high-performing team of media professionals, fostering open communication and 360-degree feedback. Support the VP, Commerce & Performance Media with team development, routines, and vision. Strategic Media Planning: Develop and execute retail media strategies aligned with business goals, focusing on driving sales and visibility. Guide and manage strategy and campaign planning for mid and upper funnel channels (CTV, OLV, Display, Paid Social). Stakeholder Collaboration: Build and maintain relationships with media agencies, client teams, retailer partners, and ad technology partners. Collaborate with cross-functional teams to align advertising strategies with business objectives. Client Management: Lead client meetings to understand needs, create recommendations, and present solutions. Prepare and present quarterly and annual business reviews for top-tier clients. Project & Performance Management: Lead technical projects to improve customer experience and introduce new e-commerce features. Monitor campaign performance, optimize targeting, bids, and placements; conduct A/B testing and post-campaign analysis to drive repeat business. Industry Expertise: Stay current with industry trends and competitive landscape. Maintain platform certifications and expertise across multiple retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and ad technology (AMC, Scintilla, Skai, Commerce IQ). Process Improvement: Identify opportunities to streamline processes and create supporting documentation; proactively implement changes to drive performance and efficiency. Additional Responsibilities: Undertake other tasks as needed to support the team and clients. Qualifications
8+ years of experience managing retail media ad solutions (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives. 5+ years of experience leading and coaching a team, ideally with 3-5 direct reports. A strong player/coach with the ability to roll up your sleeves to help specialists. Proficiency in performance marketing, conversion optimization, and online customer acquisition. Analytical mindset with attention to detail; ability to solve problems in a fast-paced environment and multitask. Strong communication and team collaboration skills; ability to operate in a client-facing role across diverse client groups. Proficiency with Microsoft Excel (formulas, functions, pivot tables) and other Office tools. Experience leading concurrent projects and campaigns across multiple clients. Strong verbal and written communication; comfortable presenting recommendations to clients. Collaborative and curious mindset; ability to nurture relationships. About Us
Acosta is part of Acosta Group – a collective of trusted retail, marketing and foodservice agencies reimagining how people connect with brands at every point in their shopping journey. We specialize in retail sales services, digital strategy, and business intelligence, empowering brands to thrive in omnichannel shopping. Our teams build lasting client relationships and support brands in stores and online. We are a values-driven, diverse team and offer flexible scheduling where possible. Acosta Group is an equal opportunity employer and provides accommodations for applicants with disabilities. If accommodations are needed, please contact AskHR@acosta.com with "Applicant Accommodation" in the subject line. Salary range: $102,900.00 - $128,600.00. Job category: Marketing. Employment type: Full-time. Req ID: 10007. By applying, you agree to our Privacy Policy and Terms and Conditions of Use.
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