TP-LINK
Overview
We are seeking a technically inclined Manager or Sr. Manager Product Marketing to lead the execution of the worldwide Go-To-Market process for a category of products in either the Consumer Networking or Consumer Electronics business. In this role, you will lead a small team to prepare high-quality marketing assets to support the Sales and Service teams globally. You will become an expert on your product category, analyze competitive offerings and conduct market research to identify opportunities. You will develop market strategies and collaborate with colleagues to execute worldwide product launches and marketing campaigns. Further, you will contribute to the development of the internal roadmap and product prioritization decisions with Business Unit and Product Line Management leaders. Key Responsibilities
Lead and mentor a small team of Product Marketing Specialists in executing the Go-To-Market (GTM) strategy for a category of products. Support GTM leaders in developing the strategy and the MarComm team on execution. Create and ensure the on-time delivery of high-quality assets for the Sales and Service teams including, but not limited to, collateral, sales presentations, packaging, and online content. Understand needs of Sales, customers, and consumers, ensuring marketing messages and assets are appropriately tailored for each target. Collaborate with internal and external partners to ensure quality, on-budget, on-time delivery of campaigns and assets across channels. Partner with colleagues in Design to ensure packaging appropriately conveys the necessary messages and visuals to drive sales, is consistent with the brand ID, and meets the needs of customers and channel partners. Act as a product expert in internal and external product communications including training sessions, sales meetings, trade shows, industry conferences, media briefings and press releases. Stay current on market dynamics and competitive offerings and communicate both internally, regularly and on-demand. Participate in internal roadmap planning process with Business Unit and Product Line Manager leadership. Qualifications
BA/BS degree in Marketing/Business, Engineering, or a related field required; MBA or other advanced degree preferred. 5+ years of progressive experience in Marketing or Product Management, preferably in technology and ideally in the networking or consumer electronics industry. Prior experience leading a team of Product Marketing professionals preferred. Experience with multiple business models preferred (B2C, B2B2C, D2C). Demonstrated ability to identify target customer(s) with proven success crafting appealing and impactful messaging for multiple audiences. Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interviews. Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality. Benefits
Salary Range: $120,000 - $200,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds 15 days accrued vacation 11 paid holidays Bi-annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events Free lunch Friday Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time. At TP-Link Systems Inc., we are committed to equal employment opportunities and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We strive to create a diverse and inclusive workplace and invite qualified applicants from all backgrounds to apply. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Business Consulting and Services Advertising Services
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We are seeking a technically inclined Manager or Sr. Manager Product Marketing to lead the execution of the worldwide Go-To-Market process for a category of products in either the Consumer Networking or Consumer Electronics business. In this role, you will lead a small team to prepare high-quality marketing assets to support the Sales and Service teams globally. You will become an expert on your product category, analyze competitive offerings and conduct market research to identify opportunities. You will develop market strategies and collaborate with colleagues to execute worldwide product launches and marketing campaigns. Further, you will contribute to the development of the internal roadmap and product prioritization decisions with Business Unit and Product Line Management leaders. Key Responsibilities
Lead and mentor a small team of Product Marketing Specialists in executing the Go-To-Market (GTM) strategy for a category of products. Support GTM leaders in developing the strategy and the MarComm team on execution. Create and ensure the on-time delivery of high-quality assets for the Sales and Service teams including, but not limited to, collateral, sales presentations, packaging, and online content. Understand needs of Sales, customers, and consumers, ensuring marketing messages and assets are appropriately tailored for each target. Collaborate with internal and external partners to ensure quality, on-budget, on-time delivery of campaigns and assets across channels. Partner with colleagues in Design to ensure packaging appropriately conveys the necessary messages and visuals to drive sales, is consistent with the brand ID, and meets the needs of customers and channel partners. Act as a product expert in internal and external product communications including training sessions, sales meetings, trade shows, industry conferences, media briefings and press releases. Stay current on market dynamics and competitive offerings and communicate both internally, regularly and on-demand. Participate in internal roadmap planning process with Business Unit and Product Line Manager leadership. Qualifications
BA/BS degree in Marketing/Business, Engineering, or a related field required; MBA or other advanced degree preferred. 5+ years of progressive experience in Marketing or Product Management, preferably in technology and ideally in the networking or consumer electronics industry. Prior experience leading a team of Product Marketing professionals preferred. Experience with multiple business models preferred (B2C, B2B2C, D2C). Demonstrated ability to identify target customer(s) with proven success crafting appealing and impactful messaging for multiple audiences. Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interviews. Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality. Benefits
Salary Range: $120,000 - $200,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds 15 days accrued vacation 11 paid holidays Bi-annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events Free lunch Friday Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time. At TP-Link Systems Inc., we are committed to equal employment opportunities and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We strive to create a diverse and inclusive workplace and invite qualified applicants from all backgrounds to apply. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Business Consulting and Services Advertising Services
#J-18808-Ljbffr