LG Electronics North America
Vertical Marketing Communications Manager
LG Electronics North America, Lincolnshire, Illinois, United States, 60069
Vertical Marketing Communications Manager
LG Electronics is seeking a Vertical Marketing Communications Manager to drive B2B growth in the US. You will spearhead marketing strategies for Collaboration Displays, LCD Signage, and Commercial TVs, and position LG as a vertical leader in Education (Higher Ed/K-12), Public Sector (Gov/TAA), and Big Technology/Key Fortune 500. You will collaborate with cross-functional teams to develop campaigns that showcase LG's solutions, capabilities, and customer benefits, driving sales and building brand awareness. This is a high-visibility role with significant growth potential in a fast-paced, digitally focused organization. Responsibilities Develop integrated campaigns that emotionally engage target audiences and drive measurable results, with a customer-centric marketing approach. Creative storytelling to translate complex technical concepts into compelling messaging. Data-driven ABM approach: target and measure campaign effectiveness. Collaborate with cross-functional teams in a matrixed environment. Strategic campaign development aligned with business objectives. Lead marketing strategy and execution for vertical campaigns; work with Sales to ensure alignment and adoption of campaigns and assets. Center US B2B HQ office in Lincolnshire, IL.
Marketing Strategy and Execution
Lead Integrated Marcom Campaigns: Drive awareness and demand for vertical solutions through targeted content, messaging, and nurture programs across social, web, digital, ABM and communications channels. Develop Digital Storytelling: Create compelling digital narratives that align with vertical business spaces, integrating across campaign elements, sales tools/sales plays, and digital assets. Execute Targeted ABM: Collaborate closely with Sales to develop and execute effective ABM strategies, ensuring weekly alignment with business objectives and responsive execution. Enable Sales Success: Develop prioritized sales enablement tools to empower sales teams with effective customer conversations, portfolio synthesis, and targeted pitches/plays/GTM assets. Align with Top Verticals: Integrate strategic products into priority vertical campaigns through expert web/digital strategies, ecosystem partnerships, and compelling "Why LG" messaging.
Product Marketing and Management
Collaboration Displays (CreateBoard and One:Quick), LCD Signage, and Commercial TVs: Manage NPI and Launch Processes, including spec sheets, PR, sales enablement tools, and timely web product page launches. Work with US legal team to maintain and update the TAA compliant product list. Coordinate with COE: Collaborate seamlessly with the Marketing COE throughout the brief, creation, and execution process. Foster Ecosystem Partnerships: Develop outcome-oriented, creative, and data-driven co-marketing initiatives with key ecosystem partners. Manage Digital Asset Management: Oversee the new and existing library of video content, ensuring proper naming, tagging, refreshing, and communication. Drive the creation of video content from brief to final release.
Global Marketing, Brand Management & Compliance
Integrate Global Marketing: Evaluate and manage content provided by HQ teams for adoption in the US, ensuring alignment with local needs and effective communication. Develop Brand Assets: Create new assets and collaborate with partners to position LG solutions as best-in-class. Leverage partner alliances to drive positive customer outcomes. Champion Brand Compliance: Ensure that all content adheres to global brand communication guidelines. Manage Agency Relationships: Collaborate with agencies of record to ensure assets and campaigns are on-brand. Manage core media budget and incremental funds from Business Management.
Performance Measurement & Customer Engagement
Track and Optimize Performance: Audit, monitor, and optimize marketing performance to improve LG's brand standing. Conduct regular website audits to ensure accuracy and a positive customer experience. Leverage Customer Stories: Identify and capture customer and partner testimonials, case studies, and community involvement to amplify LG's brand and messaging.
Qualifications
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience; minimum 7 years of professional experience in marketing communications with a strong emphasis on ABM. Proficiency in Microsoft Office Suite and Adobe Creative Suite. Experience with outbound marketing systems like Salesforce, Eloqua, or equivalent CRM platforms; familiarity with ABM platforms. Proven track record of executing successful integrated digital marketing campaigns for high-tech B2B companies. Demonstrated ability to drive marketing initiatives that deliver measurable results (e.g., MQLs, NPS, activation, meetings, awareness). Experience in developing and managing creative messaging, from brief to execution, with agency partners. Excellent communication skills, both written and verbal, with the ability to translate technical concepts into compelling marketing messaging. Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and stakeholders. Experience working in a cross-cultural environment. Proven ability to manage complex marketing projects and campaigns from start to finish. Strong organizational and time management skills. Thrives in a fast-paced, dynamic environment; Demonstrates a passion for technology and marketing; Self-motivated and results-oriented. Willingness to travel approximately 5-10 times per year to priority trade shows and meetings.
Pay Transparency: The salary range listed is national; geography may affect final range. There is a Non-Sales Bonus. Recruiting Range: $105,000$120,000 USD Benefits No-cost employee premiums for medical, dental, vision, and prescription benefits for you and your eligible dependents. Auto enrollment with immediate vesting of company matching contributions in a 401(k) Retirement Savings Plan with several investment options. Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time. Performance-based Short-Term Incentives (varies by role). Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives. Family oriented benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities. Group Rate Life and Disability Insurance.
Privacy Notice
LG is an equal employment opportunity employer. We provide equal opportunity regardless of protected characteristics. We comply with applicable laws regarding pay transparency and advancement opportunities. #J-18808-Ljbffr
LG Electronics is seeking a Vertical Marketing Communications Manager to drive B2B growth in the US. You will spearhead marketing strategies for Collaboration Displays, LCD Signage, and Commercial TVs, and position LG as a vertical leader in Education (Higher Ed/K-12), Public Sector (Gov/TAA), and Big Technology/Key Fortune 500. You will collaborate with cross-functional teams to develop campaigns that showcase LG's solutions, capabilities, and customer benefits, driving sales and building brand awareness. This is a high-visibility role with significant growth potential in a fast-paced, digitally focused organization. Responsibilities Develop integrated campaigns that emotionally engage target audiences and drive measurable results, with a customer-centric marketing approach. Creative storytelling to translate complex technical concepts into compelling messaging. Data-driven ABM approach: target and measure campaign effectiveness. Collaborate with cross-functional teams in a matrixed environment. Strategic campaign development aligned with business objectives. Lead marketing strategy and execution for vertical campaigns; work with Sales to ensure alignment and adoption of campaigns and assets. Center US B2B HQ office in Lincolnshire, IL.
Marketing Strategy and Execution
Lead Integrated Marcom Campaigns: Drive awareness and demand for vertical solutions through targeted content, messaging, and nurture programs across social, web, digital, ABM and communications channels. Develop Digital Storytelling: Create compelling digital narratives that align with vertical business spaces, integrating across campaign elements, sales tools/sales plays, and digital assets. Execute Targeted ABM: Collaborate closely with Sales to develop and execute effective ABM strategies, ensuring weekly alignment with business objectives and responsive execution. Enable Sales Success: Develop prioritized sales enablement tools to empower sales teams with effective customer conversations, portfolio synthesis, and targeted pitches/plays/GTM assets. Align with Top Verticals: Integrate strategic products into priority vertical campaigns through expert web/digital strategies, ecosystem partnerships, and compelling "Why LG" messaging.
Product Marketing and Management
Collaboration Displays (CreateBoard and One:Quick), LCD Signage, and Commercial TVs: Manage NPI and Launch Processes, including spec sheets, PR, sales enablement tools, and timely web product page launches. Work with US legal team to maintain and update the TAA compliant product list. Coordinate with COE: Collaborate seamlessly with the Marketing COE throughout the brief, creation, and execution process. Foster Ecosystem Partnerships: Develop outcome-oriented, creative, and data-driven co-marketing initiatives with key ecosystem partners. Manage Digital Asset Management: Oversee the new and existing library of video content, ensuring proper naming, tagging, refreshing, and communication. Drive the creation of video content from brief to final release.
Global Marketing, Brand Management & Compliance
Integrate Global Marketing: Evaluate and manage content provided by HQ teams for adoption in the US, ensuring alignment with local needs and effective communication. Develop Brand Assets: Create new assets and collaborate with partners to position LG solutions as best-in-class. Leverage partner alliances to drive positive customer outcomes. Champion Brand Compliance: Ensure that all content adheres to global brand communication guidelines. Manage Agency Relationships: Collaborate with agencies of record to ensure assets and campaigns are on-brand. Manage core media budget and incremental funds from Business Management.
Performance Measurement & Customer Engagement
Track and Optimize Performance: Audit, monitor, and optimize marketing performance to improve LG's brand standing. Conduct regular website audits to ensure accuracy and a positive customer experience. Leverage Customer Stories: Identify and capture customer and partner testimonials, case studies, and community involvement to amplify LG's brand and messaging.
Qualifications
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience; minimum 7 years of professional experience in marketing communications with a strong emphasis on ABM. Proficiency in Microsoft Office Suite and Adobe Creative Suite. Experience with outbound marketing systems like Salesforce, Eloqua, or equivalent CRM platforms; familiarity with ABM platforms. Proven track record of executing successful integrated digital marketing campaigns for high-tech B2B companies. Demonstrated ability to drive marketing initiatives that deliver measurable results (e.g., MQLs, NPS, activation, meetings, awareness). Experience in developing and managing creative messaging, from brief to execution, with agency partners. Excellent communication skills, both written and verbal, with the ability to translate technical concepts into compelling marketing messaging. Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and stakeholders. Experience working in a cross-cultural environment. Proven ability to manage complex marketing projects and campaigns from start to finish. Strong organizational and time management skills. Thrives in a fast-paced, dynamic environment; Demonstrates a passion for technology and marketing; Self-motivated and results-oriented. Willingness to travel approximately 5-10 times per year to priority trade shows and meetings.
Pay Transparency: The salary range listed is national; geography may affect final range. There is a Non-Sales Bonus. Recruiting Range: $105,000$120,000 USD Benefits No-cost employee premiums for medical, dental, vision, and prescription benefits for you and your eligible dependents. Auto enrollment with immediate vesting of company matching contributions in a 401(k) Retirement Savings Plan with several investment options. Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time. Performance-based Short-Term Incentives (varies by role). Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives. Family oriented benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities. Group Rate Life and Disability Insurance.
Privacy Notice
LG is an equal employment opportunity employer. We provide equal opportunity regardless of protected characteristics. We comply with applicable laws regarding pay transparency and advancement opportunities. #J-18808-Ljbffr