R&D Strategy & Operations Director, Market Development Boston, Massachusetts

Position Overview

Bicara Therapeutics is seeking a Director of Marketing for our lead oncology asset, Ficerafusp alfa. In this high-impact role, you will be responsible for building early brand strategy and preparing the market for a transformative launch. The role will report directly to the VP of Commercial and will include both US and Global responsibilities. You will bring strong expertise across commercialization strategy, digital/omnichannel, and stakeholder activation while thriving in a rapidly growing, entrepreneurial biotech environment.

This is a rare opportunity to build brand capabilities from the ground up, lead cross-functional pre-launch strategy, and lay the foundation for a successful oncology launch for the first indication of a highly promising product.

This role will ideally be based in our Boston office and follow a hybrid schedule, with three in-office days each week.

Key Responsibilities

• Develop an integrated brand strategy and tactical plan that balances near-term needs with long-term growth.
• Lead initiatives in disease education, stakeholder mapping, and audience segmentation across patients, providers, and institutions.
• Lead the development of messaging and market activation strategies grounded in insights and market dynamics.
• Build omnichannel strategy to establish a strong pre-commercial presence and reach key audiences.
• Partner with Medical Affairs on KOL identification, early engagement, and advocacy planning aligned to brand objectives.
• Select and manage creative agency partners to develop materials that elevate awareness and engagement.
• Serve as the marketing lead on launch readiness teams, collaborating with Medical, Clinical Development, R&D, Investor Relations, Market Access, and Insights.

Qualifications

• Bachelor’s degree in Life Sciences, Business, or Marketing; MBA or advanced degree preferred
• 8–10+ years of experience in biopharma commercial roles; oncology experience strongly preferred
• Experience in early-stage commercial strategy, ideally leading up to or including product launch
• Background in product marketing, digital engagement, or omnichannel execution strongly preferred
• Demonstrated ability to develop strategic campaigns across digital, unbranded, and scientific platforms
• Proven cross-functional collaborator, with strong communication and project leadership skills
• Experience with stakeholder segmentation, KOL engagement, and patient advocacy strategy
• Agile, entrepreneurial mindset suited to a high-growth, fast-paced biotech environment

Company Overview

Bicara Therapeutics is a clinical-stage biopharmaceutical company committed to bringing transformative bifunctional therapies to patients with solid tumors. Bicara’s lead program, ficerafusp alfa, is a bifunctional antibody that combines two clinically validated targets, an epidermal growth factor receptor (EGFR) directed monoclonal antibody with a domain that binds to human transforming growth factor beta (TGF-β). Through this dual-targeting mechanism, ficerafusp alfa has the potential to exert potent anti-tumor activity by simultaneously blocking both cancer cell-intrinsic EGFR survival and proliferation, as well as the immunosuppressive TGF-β signaling within the tumor microenvironment. Ficerafusp alfa is being developed in head and neck squamous cell carcinoma, where there remains a significant unmet need, as well as other solid tumor types. For more information, please visit or follow us on LinkedIn or X.

Here at Bicara, we believe in building diverse teams and cultivating a culture where all voices are included. We encourage people from all backgrounds to apply.

Bicara Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.