Figma
Regional Marketing Manager (Bangalore, India)
Figma, San Francisco, California, United States, 94199
Overview Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you’re excited to shape the future of design and collaboration, join us!
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out. As we continue to expand across APAC, we are looking for a Regional B2B Marketing generalist to run marketing efforts across India and lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive regional demand generation and field marketing strategies to effectively reach, engage and convert our local audiences, collaborating closely with our sales teams. You’ll be focussed on up-leveling our brand awareness, driving demand for growth and helping delight and retain our B2B customers across Enterprise, Mid-Market, and SMB. You’ll be part of the International Marketing Team and partner closely with Sales, Product Marketing, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business. This is a full time role based onsite at our Bengaluru office. What you’ll do at Figma
Set the Demand Gen/Field strategy: Build and implement demand generation and field marketing strategies and programmes for India to support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG). Ensure successful execution, best practice and proven ROI Partner with Sales: Collaborate with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy (net new to existing customer expansion) Global collaboration: Work closely with marketing team members in both International and Global teams, to deliver consistent and impactful marketing results through the funnel and across multiple channels and all business segments in local languages Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget Regional Leadership: Be the face of India marketing and an International Marketing brand ambassador We\'d love to hear from you if you have
8+ years of B2B Marketing leadership experience across India Experience building and implementing full funnel Demand Gen strategies for different segments Deep understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns Led all sorts of field events and you’ve experienced all the things that help make events a success (and the things to avoid in the future) Understand how to work with, and influence stakeholders. You have experience solving sophisticated marketing problems, and collaborating with senior management to find success A data-driven yet creative mind who loves bringing new insights to existing projects and continuously pushes the team to try new things Self-Starter - You operate with a strong sense of ownership and responsibility over your region—proactively shaping strategy, rallying cross-functional teams, and driving execution without waiting for direction Strategic problem solver - you plan ahead of the curve, anticipate potential roadblocks and seek creative ways to reach and over achieve team goals A love of bringing people together. You drive team collaboration, and also enjoy working with people outside of your team and outside of the company Stakeholder management experience – you understand how to motivate different types of people and help individuals reach their potential At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Please note: This posting includes standard recruiting and EEO information. Figma is an equal opportunity workplace and we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. Examples of accommodations include but are not limited to: Holding interviews in an accessible location Enabling closed captioning on video conferencing Ensuring all written communication be compatible with screen readers Changing the mode or format of interviews To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma\'s Candidate Privacy Notice. Apply for this job indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Other Website Why do you want to join Figma? * Please share 3-4 sentences on why you want to join Figma Pronouns Select... If you\'d like to, please let us know your pronouns. Additional Information Add a cover letter or anything else you\'d like to share From where do you intend to work? * Please list city and state. (ie: San Francisco, CA) Preferred First Name Are you authorized to work in the country for which you applied? * Select... Have you ever worked for Figma before, as an employee or a contractor/consultant? * Select... Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Figma’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran\'s discharge or release from active duty in the U.S. military, ground, naval, or air service. A "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, for example, Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn\'s Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out. As we continue to expand across APAC, we are looking for a Regional B2B Marketing generalist to run marketing efforts across India and lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive regional demand generation and field marketing strategies to effectively reach, engage and convert our local audiences, collaborating closely with our sales teams. You’ll be focussed on up-leveling our brand awareness, driving demand for growth and helping delight and retain our B2B customers across Enterprise, Mid-Market, and SMB. You’ll be part of the International Marketing Team and partner closely with Sales, Product Marketing, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business. This is a full time role based onsite at our Bengaluru office. What you’ll do at Figma
Set the Demand Gen/Field strategy: Build and implement demand generation and field marketing strategies and programmes for India to support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG). Ensure successful execution, best practice and proven ROI Partner with Sales: Collaborate with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy (net new to existing customer expansion) Global collaboration: Work closely with marketing team members in both International and Global teams, to deliver consistent and impactful marketing results through the funnel and across multiple channels and all business segments in local languages Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget Regional Leadership: Be the face of India marketing and an International Marketing brand ambassador We\'d love to hear from you if you have
8+ years of B2B Marketing leadership experience across India Experience building and implementing full funnel Demand Gen strategies for different segments Deep understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns Led all sorts of field events and you’ve experienced all the things that help make events a success (and the things to avoid in the future) Understand how to work with, and influence stakeholders. You have experience solving sophisticated marketing problems, and collaborating with senior management to find success A data-driven yet creative mind who loves bringing new insights to existing projects and continuously pushes the team to try new things Self-Starter - You operate with a strong sense of ownership and responsibility over your region—proactively shaping strategy, rallying cross-functional teams, and driving execution without waiting for direction Strategic problem solver - you plan ahead of the curve, anticipate potential roadblocks and seek creative ways to reach and over achieve team goals A love of bringing people together. You drive team collaboration, and also enjoy working with people outside of your team and outside of the company Stakeholder management experience – you understand how to motivate different types of people and help individuals reach their potential At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Please note: This posting includes standard recruiting and EEO information. Figma is an equal opportunity workplace and we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. Examples of accommodations include but are not limited to: Holding interviews in an accessible location Enabling closed captioning on video conferencing Ensuring all written communication be compatible with screen readers Changing the mode or format of interviews To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma\'s Candidate Privacy Notice. Apply for this job indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Other Website Why do you want to join Figma? * Please share 3-4 sentences on why you want to join Figma Pronouns Select... If you\'d like to, please let us know your pronouns. Additional Information Add a cover letter or anything else you\'d like to share From where do you intend to work? * Please list city and state. (ie: San Francisco, CA) Preferred First Name Are you authorized to work in the country for which you applied? * Select... Have you ever worked for Figma before, as an employee or a contractor/consultant? * Select... Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Figma’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran\'s discharge or release from active duty in the U.S. military, ground, naval, or air service. A "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, for example, Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn\'s Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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