INNOCEAN USA
Overview
Find out if this opportunity is a good fit by reading all of the information that follows below. Media Director
role at
INNOCEAN USA . INNOCEAN USA, a full-service advertising agency, is seeking a skilled
Media Performance & In-Market Strategy Director
to join our team. We are looking for a forward-thinking, digitally fluent, strategic-minded media leader to oversee performance and in-market strategy for a major automotive client. This role is ideal for someone with hands-on experience in digital media and investment, who can elevate tactical details into a strategic narrative that drives business decisions.
We’re looking for someone who isn’t just comfortable in the weeds—but who can pull up, connect dots, and lead with insight. If you’ve worked agency-side, understand the dynamics of performance media around shopping behaviors, and can confidently guide clients through complex decisions with clarity and conviction, this may be the job for you.
This position is responsible for architecting and executing a full lower-funnel media strategy by integrating digital performance channels with localized dealer (Tier 2) activations to drive high-value actions and conversions. This role connects Tier 1 brand efforts to Tier 3 purchase behavior, using data, technology, and media to guide investment decisions, optimize the full shopping journey, and deliver measurable business outcomes.
Responsibilities
Lead the development and execution of in-market digital media strategy across programmatic, search, social, and endemic channels, with a focus on driving qualified traffic and conversion.
Integrate Tier 2 dealer media into a unified performance framework, ensuring regional activations are strategically aligned with national efforts and optimized for local impact.
Analyze Kia.com behavior and 1st-party data to identify high-value user actions and inform targeting, messaging, and media optimization strategies.
Build and maintain full-funnel measurement frameworks that connect media exposure to shopping behavior and purchase intent.
Partner with analytics and data science teams to develop dashboards that visualize the complete consumer journey and enable real-time performance optimization.
Collaborate with Digital Strategy to activate 1st-party data and test new performance tactics, platforms, and measurement models.
Serve as the strategic liaison to regional and dealer teams, aligning on KPIs, sharing insights, and ensuring local media contributes to national business outcomes.
Translate performance data into actionable insights and strategic narratives that inform planning, investment decisions, and client storytelling.
Focus Area
In-market digital media strategy oversight
Tier 2 dealer media integration and regional alignment
KPI and KPD prioritization and spend allocation across shopping & Tier 2
1st-party data activation and behavioral analysis
Full-funnel measurement and performance storytelling
Cross-functional collaboration with brand, digital, analytics, dealer and creative teams
Strategic Impact
Aligns Tier 1 and Tier 2 media to create a seamless, data-driven shopping experience.
Drives measurable business outcomes by optimizing for high-value actions and purchase intent.
Enables smarter investment decisions through integrated performance data and real-time insights.
Elevates the role of Tier 2 media from tactical execution to strategic growth driver.
Ideal Profile
8–10+ years in performance media, digital strategy, or integrated planning roles with a focus on lower-funnel outcomes.
Proven experience managing Tier 2 or regional media programs and integrating them into national strategies.
Strong analytical mindset with expertise in 1st-party data, behavioral insights, and performance dashboards.
Skilled in cross-functional leadership and client communication.
Comfortable owning business outcomes and translating media performance into strategic impact.
Benefits
3 PPO Medical Plans through Anthem to choose from at low cost
Free Dental and Vision
401k - up to 6% match at .70 cents on the dollar
Wellness reimbursement program
Company paid short- and long-term disability, and basic life
Generous PTO
Beautiful campus across from the Pacific Ocean
Salary range : $158,000 to $168,000
Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.
Seniority level
Director
Employment type
Full-time
Job function
Advertising and Marketing
Industries
Advertising Services and Marketing Services
#J-18808-Ljbffr
Find out if this opportunity is a good fit by reading all of the information that follows below. Media Director
role at
INNOCEAN USA . INNOCEAN USA, a full-service advertising agency, is seeking a skilled
Media Performance & In-Market Strategy Director
to join our team. We are looking for a forward-thinking, digitally fluent, strategic-minded media leader to oversee performance and in-market strategy for a major automotive client. This role is ideal for someone with hands-on experience in digital media and investment, who can elevate tactical details into a strategic narrative that drives business decisions.
We’re looking for someone who isn’t just comfortable in the weeds—but who can pull up, connect dots, and lead with insight. If you’ve worked agency-side, understand the dynamics of performance media around shopping behaviors, and can confidently guide clients through complex decisions with clarity and conviction, this may be the job for you.
This position is responsible for architecting and executing a full lower-funnel media strategy by integrating digital performance channels with localized dealer (Tier 2) activations to drive high-value actions and conversions. This role connects Tier 1 brand efforts to Tier 3 purchase behavior, using data, technology, and media to guide investment decisions, optimize the full shopping journey, and deliver measurable business outcomes.
Responsibilities
Lead the development and execution of in-market digital media strategy across programmatic, search, social, and endemic channels, with a focus on driving qualified traffic and conversion.
Integrate Tier 2 dealer media into a unified performance framework, ensuring regional activations are strategically aligned with national efforts and optimized for local impact.
Analyze Kia.com behavior and 1st-party data to identify high-value user actions and inform targeting, messaging, and media optimization strategies.
Build and maintain full-funnel measurement frameworks that connect media exposure to shopping behavior and purchase intent.
Partner with analytics and data science teams to develop dashboards that visualize the complete consumer journey and enable real-time performance optimization.
Collaborate with Digital Strategy to activate 1st-party data and test new performance tactics, platforms, and measurement models.
Serve as the strategic liaison to regional and dealer teams, aligning on KPIs, sharing insights, and ensuring local media contributes to national business outcomes.
Translate performance data into actionable insights and strategic narratives that inform planning, investment decisions, and client storytelling.
Focus Area
In-market digital media strategy oversight
Tier 2 dealer media integration and regional alignment
KPI and KPD prioritization and spend allocation across shopping & Tier 2
1st-party data activation and behavioral analysis
Full-funnel measurement and performance storytelling
Cross-functional collaboration with brand, digital, analytics, dealer and creative teams
Strategic Impact
Aligns Tier 1 and Tier 2 media to create a seamless, data-driven shopping experience.
Drives measurable business outcomes by optimizing for high-value actions and purchase intent.
Enables smarter investment decisions through integrated performance data and real-time insights.
Elevates the role of Tier 2 media from tactical execution to strategic growth driver.
Ideal Profile
8–10+ years in performance media, digital strategy, or integrated planning roles with a focus on lower-funnel outcomes.
Proven experience managing Tier 2 or regional media programs and integrating them into national strategies.
Strong analytical mindset with expertise in 1st-party data, behavioral insights, and performance dashboards.
Skilled in cross-functional leadership and client communication.
Comfortable owning business outcomes and translating media performance into strategic impact.
Benefits
3 PPO Medical Plans through Anthem to choose from at low cost
Free Dental and Vision
401k - up to 6% match at .70 cents on the dollar
Wellness reimbursement program
Company paid short- and long-term disability, and basic life
Generous PTO
Beautiful campus across from the Pacific Ocean
Salary range : $158,000 to $168,000
Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.
Seniority level
Director
Employment type
Full-time
Job function
Advertising and Marketing
Industries
Advertising Services and Marketing Services
#J-18808-Ljbffr