Scribd, Inc.
Overview
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. Lead Paid Search Manager to join our Performance Marketing team at Scribd, Inc. We are seeking a leader who can scale user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, etc., optimizing for LTV:CAC. The ideal candidate is a creative and analytical thinker with experience in mobile and web acquisition.
About The Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.
We hire for “GRIT” – setting and achieving Goals, Results, Innovation, and Team through collaboration and attitude. Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, Results, Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.
About The Role We’re seeking a Lead Paid Search Manager to join our Performance Marketing team, focused on scaling user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, etc. This role will play a critical part in acquiring high value users, optimizing for LTV:CAC. The ideal candidate is both a creative and analytical thinker, with experience with both mobile and web acquisition.
What You’ll Do
Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth
Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation
Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape
Stay ahead of platform changes and new features, implementing beta opportunities when available
Own regular analytics and reporting and effectively communicate performance insights, wins, and challenges
Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions
Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy
Who You Are
7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products
Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC
Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies
Experience with attribution models and incrementality testing, including how SEM complements SEO
Skilled in budget planning and forecasting
Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus)
In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals
Preferred Qualifications
Experience with marketing subscription products or digital content services
Familiarity with mobile app marketing and app store optimization
Experience with Google Tag Manager, Looker, or Appsflyer is a plus
Compensation and Benefits At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In California, the reasonably expected salary range is between $129,000 to $201,500. In the United States, outside of California, the reasonably expected salary range is between $106,500 to $191,500. In Canada, the reasonably expected salary range is between $135,000 CAD to $179,000 CAD. We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.
Working at Scribd, Inc. Are you currently based in a location where Scribd is able to employ you? Employees must have their primary residence in or near one of the following cities, including surrounding metro areas or locations within a typical commuting distance:
United States: Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C.
Canada: Ottawa, Toronto, Vancouver
Mexico: Mexico City
Benefits, Perks, And Wellbeing At Scribd
Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short-term/long-term disability plans
401k/RSP matching
Onboarding stipend for home office peripherals + accessories
Learning & Development allowance
Learning & Development programs
Quarterly stipend for Wellness, WiFi, etc.
Mental Health support & resources
Free subscription to the Scribd Inc. suite of products
Referral Bonuses
Book Benefit
Sabbaticals
Company-wide events
Team engagement budgets
Vacation & Personal Days
Paid Holidays (+ winter break)
Flexible Sick Time
Volunteer Day
Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace
Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation.
Equal Employment Opportunity We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process.
Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. Lead Paid Search Manager to join our Performance Marketing team at Scribd, Inc. We are seeking a leader who can scale user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, etc., optimizing for LTV:CAC. The ideal candidate is a creative and analytical thinker with experience in mobile and web acquisition.
About The Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.
We hire for “GRIT” – setting and achieving Goals, Results, Innovation, and Team through collaboration and attitude. Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, Results, Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.
About The Role We’re seeking a Lead Paid Search Manager to join our Performance Marketing team, focused on scaling user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, etc. This role will play a critical part in acquiring high value users, optimizing for LTV:CAC. The ideal candidate is both a creative and analytical thinker, with experience with both mobile and web acquisition.
What You’ll Do
Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth
Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation
Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape
Stay ahead of platform changes and new features, implementing beta opportunities when available
Own regular analytics and reporting and effectively communicate performance insights, wins, and challenges
Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions
Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy
Who You Are
7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products
Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC
Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies
Experience with attribution models and incrementality testing, including how SEM complements SEO
Skilled in budget planning and forecasting
Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus)
In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals
Preferred Qualifications
Experience with marketing subscription products or digital content services
Familiarity with mobile app marketing and app store optimization
Experience with Google Tag Manager, Looker, or Appsflyer is a plus
Compensation and Benefits At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In California, the reasonably expected salary range is between $129,000 to $201,500. In the United States, outside of California, the reasonably expected salary range is between $106,500 to $191,500. In Canada, the reasonably expected salary range is between $135,000 CAD to $179,000 CAD. We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.
Working at Scribd, Inc. Are you currently based in a location where Scribd is able to employ you? Employees must have their primary residence in or near one of the following cities, including surrounding metro areas or locations within a typical commuting distance:
United States: Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C.
Canada: Ottawa, Toronto, Vancouver
Mexico: Mexico City
Benefits, Perks, And Wellbeing At Scribd
Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short-term/long-term disability plans
401k/RSP matching
Onboarding stipend for home office peripherals + accessories
Learning & Development allowance
Learning & Development programs
Quarterly stipend for Wellness, WiFi, etc.
Mental Health support & resources
Free subscription to the Scribd Inc. suite of products
Referral Bonuses
Book Benefit
Sabbaticals
Company-wide events
Team engagement budgets
Vacation & Personal Days
Paid Holidays (+ winter break)
Flexible Sick Time
Volunteer Day
Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace
Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation.
Equal Employment Opportunity We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process.
Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr