Overview
Director, Go-To-Market, UCANZ at Crunchyroll. We are seeking a strategic, growth-minded leader to drive expansion across UCANZ (US, Canada, Australia, and New Zealand). This high-impact role reports to the VP of GTM & Partner Marketing UCANZ and shapes and executes go-to-market strategies that drive subscriber and revenue growth across the region.
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
About The Role
As the Director of Go-To-Market, UCANZ, you are analytical, collaborative, and tuned in to the region's media, business, and cultural landscape. You will be a trusted advisor to leadership and lead a focused team working to expand our reach and grow our fan base across UCANZ.
Core Responsibilities
- Lead GTM strategy and execution across UCANZ, covering Crunchyroll's owned platforms and key partners
- Translate regional goals into market-specific plans across content, product, and marketing
- Drive major launches, campaigns, and strategic deals with telcos, retailers, and payment providers
- Develop full-funnel campaign strategies in collaboration with Lifecycle, Content, and Paid Media teams
- Manage media budgets and test campaigns to maximize top-of-funnel growth
- Leverage local insights to optimize messaging, targeting, and timing
- Provide local insights to inform content and product decisions
- Set KPIs, measure impact, and consolidate market performance data
- Partner with Strategy and Finance teams on subscriber targets and growth planning
- Collaborate with global teams to coordinate launches and regional growth initiatives
- Lead Regional Growth Summits and cross-functional planning efforts
- Build and mentor a focused team of GTM Strategists
We are considering applicants who are available to work a hybrid schedule, with three days per week onsite at our Los Angeles office.
About You
- 10+ years in consulting or strategy, with hands-on experience in OTT, global entertainment, or consumer tech
- Deep understanding of the US, Canada, Australia, and New Zealand media markets (including non-English-speaking audiences)
- Experience launching and scaling go-to-market strategies in high-growth environments
- Strong skills in business planning, financial modeling, and data-driven decision-making
- Comfortable working across time zones and collaborating with global teams
- Clear, confident communicator and cross-functional team leader
- Passion for anime, entertainment, or pop culture is a big plus
About The Team
Crunchyroll's expansion is fueled by both domestic and growing international efforts. The GTM & Planning team collaborates with US-based leadership and regional teams to develop go-to-market and partnership marketing plans that increase growth across Crunchyroll's owned and operated platforms and high-profile third-party distribution partners. Our mission is to delight anime fans worldwide, expand our footprint, boost brand awareness, and make Crunchyroll synonymous with anime everywhere. The GTM & Planning team is a key part of the Growth & Planning performance marketing organization.
Why you will love working at Crunchyroll
- Great compensation with salary plus performance bonus potential
- Flexible time off policies
- Generous medical, dental, vision, and life insurance
- Health Savings Account (HSA) and FSA options
- 401(k) with employer match
- Employer-paid commuter benefit
- Support for new parents
- Pet insurance and pet-friendly offices
Pay range: $154,000—$192,000 USD. Actual pay will vary based on location, experience, and performance.
About Our Values
- Courage — We overcome fear to enable our best selves
- Curiosity — We are curious, the gateway to empathy, inclusion, and understanding
- Kaizen — A growth mindset committed to constant forward progress
- Service — We serve our community with humility, enabling joy and belonging for others
Our commitment to diversity and inclusion: We are an equal opportunity employer and value diversity at Crunchyroll. We do not discriminate on race, religion, color, national origin, gender, sexual orientation, or disability status per applicable law.
Crunchyroll, LLC is an independently operated joint venture between Sony Pictures Entertainment and Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check our Hiring FAQs. Please refer to our Candidate Privacy Policy for more information about how we process your personal information.
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Seniority level: Director • Employment type: Full-time • Job function: Advertising and Marketing • Industries: Entertainment Providers
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