Overview
As the Director of Demand Generation & Field Marketing, you will be the strategic architect driving regional demand generation initiatives that generate a continuous pipeline of high-quality leads and measurable revenue growth. Based in New York or San Francisco, you will lead a team of field marketers, build cross-functional strategies and execute high-impact campaigns that strengthen Navan’s brand equity and accelerate market traction.
What You'll Do
- Plan, manage, and execute multiple concurrent high-impact events, trade shows, virtual events, and experiential campaigns that resonate with target audiences and drive lead acquisition.
- Lead and inspire a team of field marketers, fostering collaboration across Marketing Ops, Sales, and Content teams to create integrative strategies and execute high-ROI campaigns.
- Oversee the planning, budgeting, and execution of a robust portfolio of high-impact events—including trade shows, virtual events, and experiential activations—ensuring that every engagement resonates with target audiences and drives measurable lead acquisition.
- Establish and refine end-to-end processes for campaign planning, execution, and lead handoff, working closely with Sales and Analytics teams to ensure seamless integration from marketing initiatives through to pipeline conversion.
- Leverage data-driven insights and advanced marketing analytics tools to continuously monitor, measure, and optimize campaign performance against defined KPIs, driving agile adjustments to maximize ROI.
- Negotiate and manage vendor contracts, ensuring best-in-class support for marketing asset creation and event operations while efficiently managing budgets.
- Collaborate with the Marketing Ops and Sales teams to ensure seamless lead handoff processes, ensuring each campaign directly contributes to revenue growth and pipeline development.
- Utilize marketing analytics tools to continuously track, measure, and optimize campaign performance against defined KPIs, adjusting strategies to maximize ROI.
- Manage budgets, negotiate vendor contracts, and oversee the production of compelling marketing collateral and digital assets to support demand generation efforts.
- Foster collaboration within the team, mentoring junior marketers while championing innovative, agile tactics to accelerate demand.
What We're Looking For
- You hold a Bachelor’s degree in Marketing, Business, Communications, or another relevant field; an MBA or advanced degree is a plus.
- You bring 7+ years of relevant experience in demand generation, field marketing, or event marketing, ideally within B2B SaaS, travel or technology sectors.
- You have a proven track record of designing and executing demand generation campaigns that have consistently driven measurable growth and pipeline development.
- You excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills.
Pay and Details
Pay Range: $138,750 USD - $269,000 USD
The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.
Details
- Seniority level: Director
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Software Development