Fizz
Overview
Join to apply for the Performance Marketing Manager role at Fizz.
Base pay range: $100,000.00/yr - $139,999.00/yr.
Fizz is the #1 money app for students and young adults. Whether you want to build credit, manage your money or have no idea where to start, Fizz is there to help you every step of the way. Our core product, the Fizz Card, is a first of its kind credit building debit card with no interest, minimum deposits, and late fees. Fizz comes packed with cash back rewards, guided financial literacy courses, and personalized budgeting to level up your finances.
Key Responsibilities
- Own campaign execution and strategy for our Google Ads while maintaining our CAC and ROAS targets.
- Analyze and optimize complex marketing funnels to enhance conversion rates and user engagement. Define and measure KPIs to evaluate the success of our campaigns.
- Design and execute A/B tests to determine optimal campaign setup.
- Collaborate with cross-functional teams like design and engineering to bring new campaigns to life.
- Stay up-to-date with the latest trends in paid media and fintech to keep Fizz at the forefront of student financial solutions.
Qualifications
- 2-3 years of experience in media buying.
- Strong experience managing Google Ads - Search, App Ads, YouTube, etc.
- Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals.
- Strong sense of action. You move decisively and create opportunities to improve our marketing efforts.
- Strong understanding of in-app/web event setup and tracking.
- Familiarity with SKAN limitations and how to measure performance in an IDFA-less environment.
- Excellent communication and collaboration skills.
- A positive attitude and willingness to navigate ambiguity.
- Ability to write SQL (basic joins) is a plus.
If you don’t match 100% of these qualifications but have a demonstrated track record in crafting successful marketing programs, please still apply!
Benefits
- High potential for growth and complete ownership from the beginning
- Work with colleagues who get it
- Rapid learning environment
- Competitive base salary
- Generous equity in an early-stage startup
- 100% employer-paid medical benefits
- New York City office with remote option and flexible WFH policy
- Unlimited vacation policy with 15 official company holidays
- 401K plan with 4% company match
- 16 weeks of paid parental leave, including adoption and fostering
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing and Sales