TorchLight Hire
Overview
TorchLight Hire is seeking a Head of Brand & Marketing to lead brand strategy and demand generation efforts for a fast-growing, venture-backed SaaS company at the intersection of public policy and artificial intelligence. If you are a strategic, hands-on B2B marketer with a passion for driving impact and building brands from the ground up, this could be your next move. Preference given to candidates with background in government affairs, policy, or advocacy.
Location
Qualified applicants must be in the DC Metro area; this is a hybrid role requiring 3 days/week on-site in Washington, DC.
U.S. citizenship or a permanent residency card is required for eligibility.
Employment
Direct hire opportunity; full-time, 40 hours per week. Hybrid work environment.
Role Responsibilities
- Define and execute a compelling brand identity and go-to-market strategy across all marketing channels
- Design and manage integrated demand generation campaigns to drive qualified prospect meetings
- Develop thought leadership content, including blog posts, op-eds, white papers, and event panels
- Oversee all digital marketing initiatives including website content, SEO/SEM, CRM/email campaigns, and analytics
- Plan and execute media outreach, press releases, and influencer engagement within the DC policy ecosystem
- Manage event marketing strategy and execution, both virtual and in-person
- Collaborate cross-functionally with product, sales, and customer success teams
- Manage marketing vendors, contractors, and freelancers as needed
- Analyze marketing performance and optimize campaigns for pipeline growth and brand awareness
Skills and Experience
- 8+ years of experience in B2B marketing for SaaS, government technology, or policy-related sectors
- Strong background in brand development and full-funnel marketing execution
- Exceptional writing and communication skills; ability to translate complex ideas into engaging content
- Knowledge of the Washington, DC public policy landscape is required
- Experience using CRM, marketing automation, and analytics platforms (e.g., HubSpot, Zoho, GA)
- Proven ability to work in fast-paced startup environments with comfort around ambiguity
- Strong leadership, project management, and vendor oversight skills
- Experience in event marketing and media relations is a plus
- Interest in artificial intelligence and its role in policy or communications is preferred
Benefits
- Medical insurance
- Vision insurance
- 401(k)
Seniority level
- Not Applicable
Employment type
- Full-time
Job function
- Marketing, Public Relations, and Sales
Industries
- Technology, Information and Media