Product Marketing Associate, Rider Content
About the role: Are you a creative, data-driven marketer eager to make a tangible impact on millions of users worldwide? As a Product Marketing Associate focusing on Uber's Rider Core Experience, you'll redefine how users engage with our platform through innovative in-app marketing strategies.
You would be responsible for maximizing in-app marketing and elevating the everyday experience for Uber riders globally. This role focuses on crafting and testing compelling content and messaging for our 100M+ active users. You'll partner with product, marketing, research, design, and engineering to enhance how users understand and engage with Uber's core offerings (e.g., Uber XL, Uber Comfort, Uber Moto, and beyond).
You should bring a creative, user-first mindset, and a curiosity for data and experimentation. This is a hands-on, fast-paced role where you will shape product narratives, contribute to go-to-market strategies, and run insight-driven tests to validate what works for diverse global audiences.
What You'll Do
- In-app content roadmap: Own the rider experimentation roadmap for in-app marketing channels. Develop content across static imagery, copy, and videos to drive product adoption, using rider insights.
- Identifying new content formats: Test content formats to determine what resonates with riders (e.g., short-form video, user-generated content, testimonials, social proof, thumb-stopping content).
- Scaling content globally: Apply learnings from experiments to campaigns around the world and tailor content for key markets to maximize resonance.
- Seasonal moments: Identify important seasonal mobility moments and the most relevant products to market during those times to drive usage.
- Content creation: Collaborate with agency partners and contribute to content creation yourself (copy ideas and design ideas; assets in Figma or Canva).
- Translating best practices: Explore external content that other brands test and bring relevant ideas to life as in-app experiments; act as the in-app marketing expert to improve campaigns across teams.
Basic Qualifications
- 3+ years of experience in marketing, especially creating content for products
- 2+ years of experience in consumer product marketing
Preferred Qualifications
- Penchant for data: ability to gather and leverage data to drive growth
- Storytelling: ability to craft narratives across touchpoints and tailor messages to the medium
- Self-starter: action-oriented, collaborative, and able to communicate clearly
- Grit: hands-on, persistent, and motivated
- Execution-oriented: strong project management and attention to detail
- Experimentation: experience designing and interpreting experiments
- Communication: strong written and verbal communication skills; comfortable presenting to leadership
- Insight-minded: willingness to deeply understand the market, customers, and competition
- Creative trends: awareness of emerging content formats in marketing
- Copywriting: ability to develop consumer-friendly copy quickly
- Design: ability to use design tools like Figma or Canva to create imagery for testing
- AI: growth-minded; using AI to improve efficiency and accelerate content creation for experiments
Compensation and Benefits
The base salary range for this role in San Francisco, CA is USD 108,000 to 120,000 per year. You may be eligible for Uber's bonus program, equity awards, and other compensation, as well as benefits. More details are available at Uber's careers benefits page.
Additional Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Internet Marketplace Platforms
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