Sr. Product Marketing Manager, Solution Marketing - Professional Services

Overview

Senior Product Marketing Manager, Solution Marketing - Professional Services at Amazon Web Services (AWS). AWS Product Marketing develops crisp, highly differentiated positioning and messaging for AWS and its services, and tells AWS's most important stories to educate customers about what is possible with AWS Cloud. We are seeking a Senior Product Marketing Manager to drive awareness and adoption for our Professional Services portfolio.

Responsibilities

• Drive understanding of Professional Services portfolio messaging and positioning for AWS.


• Conduct customer research to inform marketing deliverables and influence the product roadmap.


• Identify the target audience, buyer personas, and buyer journeys for the portfolio.


• Collaborate with product teams to distill features and benefits of major launches into positioning and messaging.


• Develop audience-specific messaging, marketing content, and go-to-market materials (presentations, whitepapers, infographics, customer stories, product videos, webpages, and more).


• Develop and execute on innovative product marketing activities that reach target audiences effectively.


• Partner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to develop marketing launch strategies and focused marketing programs that drive product adoption and usage.


• Work effectively across AWS with groups such as product, product marketing, sales, business development, enablement, and digital marketing to achieve joint business goals.


• Define business metrics, measurement plan, and continuously measure and optimize product marketing initiatives.

Location

This role can sit in Seattle, WA; San Francisco, CA; or Santa Clara, CA. Relocation offered for these locations only within the USA.

Basic Qualifications

• Experience using data and metrics to drive improvements


• Experience building, executing and scaling cross-functional marketing programs


• Experience leading go-to-market for consumer software or hardware product launches


• Experience communicating results to stakeholders


• 6+ years of Product Marketing Management experience

Preferred Qualifications

• Experience with customer segmentation, profiling, and targeting


• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals


• Experience presenting metrics and progress to goal to senior leadership


• Experience using SQL or other analytical tools for conducting data analysis


• Experience with Professional Services

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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