Strategic Business Leader | Marketing Expert | Culture Champion | GTM Guru | Mental Health & Fitness Advocate
Comfort Connect is transforming the home services industry with an innovative financing and technology platform that empowers contractors and delivers homeowners a worry-free home comfort experience. As we continue our rapid growth, we’re seeking a passionate and results-oriented Demand Generation Manager to drive our lead-gen marketing efforts. This role is preferably based in our Bethesda, MD office, though we will also consider strong remote candidates.
Position Summary
As a key member of our marketing team, you’ll bring a proven background in building and executing demand generation programs that create awareness, drive engagement, and deliver qualified leads into the pipeline. In this dynamic role, you will shape campaigns via an omnichannel GTM strategy that’s designed to deliver seamless customer journeys that guide prospects from first touch through conversion and beyond.
Customer-obsessed, passionate about performance marketing, and always thinking about how to better connect with the right audience at the right time, you’ll help fuel the growth of the Comfort Connect brand, market presence, and revenue. You’re eager to understand campaign performance, test new ideas, and apply optimizations that turn good results into great ones.
Key Responsibilities
- Design and execute omnichannel demand generation campaigns that build awareness, generate leads, and accelerate pipeline growth.
- Map and optimize the customer journey and funnel, ensuring prospects move efficiently from awareness to conversion.
- Partner with sales to align lead scoring, nurture programs, and handoff processes with revenue targets.
- Collaborate cross-functionally on product launches, promotions, and campaigns that increase adoption and retention.
Execution
- Lead execution across all demand generation channels (email, digital/social advertising, website, events, content syndication, and more).
- Email Marketing (HubSpot): Build, send, and optimize emails; manage workflows, nurture sequences, and lead scoring; ensure integration with the sales CRM.
- Digital Advertising: Plan, launch, and optimize paid campaigns (search, social, display, retargeting) to drive qualified traffic and conversions.
- Website & Landing Pages: Manage updates to website content, landing pages, and forms; partner on SEO initiatives and run A/B testing to maximize lead conversion.
Optimization & Reporting
- Manage and report on the lead pipeline, with clear KPIs for Gross Leads, MQLs, and SQLs.
- Use intent signals, predictive data, and AI-driven insights to target the right prospects, prioritize high-quality leads, and improve efficiency across campaigns.
- Continuously test, measure, and refine campaigns across channels for improved conversion and ROI.
- Track campaign budgets and performance, sharing insights and recommendations with leadership.
What We’re Looking For
- 5+ years of experience in B2B marketing, preferably in SaaS, fintech, or home services (an understanding of B2B2C or DTC is helpful as well).
- Demonstrated success in building and growing a qualified lead pipeline.
- Strong knowledge of email marketing, advertising (paid social, search, display), and website optimization.
- Deep understanding of the marketing funnel, customer journey, and persona-driven campaigns.
- Proficiency with MarTech tools such as HubSpot (emails, workflows, CRM), WordPress (website management), ClickUp (project management), Clay, ChatGPT, Apollo, and analytics platforms like GA4.
- Analytical mindset with the ability to translate data into insights and recommendations.
- Strong organization, communication and detail-oriented skills, plus a personal drive to achieve goals, complete tasks and remove obstacles from the success path.
Who We Are
Comfort Connect is a financial technology, innovation, and training company serving residential home services contractors and their customers. We’ve created the leading platform for Home Comfort-as-a-Service, giving contractors a differentiated, recurring revenue sales engine and homeowners an easier way to upgrade their HVAC, plumbing, and back-up power systems with confidence.
At the heart of Comfort Connect is a fast, flexible, and contractor-first point-of-sale financing platform. By combining our exclusive Premier Program, traditional loans, and lease-to-own options into one seamless workflow, we help in-home sales professionals close more sales, increase margins, boost approval rates, and eliminate friction from the sales process.
EEO Statement
We are proud to be an Equal Opportunity Employer. We welcome candidates from all backgrounds and experiences.
Company Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
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