ID 5664
Job Description
MRM is seeking an Associate Strategy Director to join our team in our Birmingham, MI office. This individual will be a key contributor to a priority agency account, with opportunities for leadership growth.
Were growing a priority account and need a self-sufficient thought leader who can design and run smart experiments under constraints, turn audience data into strategy and creative direction, and coach up younger strategistsall while shipping day-to-day deliverables.
What youll do
- Provide expertise on CRM, including audience understanding (e.g., personas, segments), journeys, and relationships, as well as specific tactics such as email, direct mail, social, and loyalty programs.
- Own audience messaging and performance marketing for a leading financial brand.
- Research audiences and competitors to ensure the relevance of our messaging strategies.
- Write tactical creative briefs that inspire teams leveraging insights and best practices.
- Build test and learn roadmaps that unlock growth and cross-agency learnings at speed.
- Turn our targeting strategies and journeys based on available data and results.
- Craft and deliver persuasive decks for senior stakeholdersincluding C?Suite.
Working with clients to understand their business goals and bring to the table strategic problems to be solved, helping determine approach and resources needed.
- Set multi?year growth roadmap that meet client business objectives and drive organic growth.
- Mentor junior strategists; demonstrating thought leadership and giving actionable feedback.
- Be an active nerd among nerdsshare tools, tips, and wins across the Detroit office and global Strategy discipline.
What you bring to the table
- POV on the future of growth, technology, and empathy techniques
- Comfort with audience data and data tools
- Curiosity and fearlessness for rapidly changing tools
- Exceptional storytelling: sharp writing and visualization that makes the complex simple and the simple compelling.
- Collaboration skills across creative, data, media, tech, pm, business leadership, and more.
- Obsession with sharing best practices and learning from others
- Team player: (1) client team driving results, (2) Strategy team building the discipline, (3) Detroit office strengthening our culture and offering.
- 8+ years in strategy (brand/digital/CRM/loyalty/growth). Degree or equivalent experience.
- Nice to have: financial services experience, CX experience, commerce experience.
About MRM
MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocityall to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit
We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
At MRM, we help businesses grow meaningful relationships with people through the power of data, strategy, creativity, and technology.
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