Synectics
Description
This role is at the frontline of our Marketing and Growth Organization supporting campaign analytics and reporting for Business products and portfolios. Expected to support complex, cross-functional analytics projects that may span across multiple business units, and analytics teams Advises business partners and leadership with regards to patterns and relationships in data to recommend business direction or outcomes Gathers, analyzes, and interprets a wide variety of data to make predictions on future outcomes or identify differences in relationships amount sources of information Develops reports, charts, tables, and other visual aids in support of findings Leverage analytics, and long-term thinking to help unlock sales performance gains and adoption of best practices Transform complex analyses into clear, easy-to-understand "storytelling" presentations with high impact visualizations that transform data into insights Serve as the objective single source of truth for all segmentation and campaign analytics performance reporting Strengthen the relationship between analytics and our marketing partners. Execute on an existing analytics roadmap, including enhancement of existing Power BI dashboards, designing and deploying new dashboards (including sourcing data, creating efficient SQL, designing and publishing), and providing insights to optimize email, direct mail, and SMS customer lifecycle campaigns. Partnership with marketing team will require translation of marketing performance questions into independent in-depth raw data (SQL) research to deliver dashboard enhancements, insightful analytics and recommendations. Data and analytics must be of the highest integrity and quality, and will directly guide the marketing strategy and tactics, playing a crucial role in attaining sales targets and setting future goals. Required Qualifications:
Bachelor's degree in a quantitative field (finance, mathematics, economics, statistics, computer science, electrical engineering, physics, Marketing Information Systems (MKIS), etc.) or equivalent experience
Experience across the full spectrum of business analytics including problem identification, data sourcing/wrangling, query development, data exploration, data visualization, and campaign performance optimization recommendations & hypothesis-testing Hands-on data analysis and strategic thinking skills Strong analytical skills and expertise moving from business questions through raw data to answers, insights, and recommendations Experience translating marketer questions into technical analysis, developing clear data-founded storytelling around actionable insights for both technical and non-technical stakeholders Deep hands-on technical knowledge with SQL, including query creation, performance optimization, and complex joins of large data sets Visually attractive and functionally efficient executive dashboard design and optimization in Tableau and/or Power BI Experience working with large and complex datasets 2-6 years of relevant work experience or equivalent experience in management consulting Proactive and anticipatory problem solver Excellent communication and collaboration skills (written and verbal) Experience with executive storytelling, presentations Be a self-starter, and continue to "move the ball forward" Preferred Qualifications:
Experience in Snowflake and GitHub Prompt engineering in an analytics context Experience with hypothesis testing, experimentation, A/B test analytics, multivariate testing, statistical significance Identity graph experience Experience within high tech, software, and/or wireless/telecom industry is highly desired
Benefits:
Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.
Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.
Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.
Synectics is an equal opportunity employer.
This role is at the frontline of our Marketing and Growth Organization supporting campaign analytics and reporting for Business products and portfolios. Expected to support complex, cross-functional analytics projects that may span across multiple business units, and analytics teams Advises business partners and leadership with regards to patterns and relationships in data to recommend business direction or outcomes Gathers, analyzes, and interprets a wide variety of data to make predictions on future outcomes or identify differences in relationships amount sources of information Develops reports, charts, tables, and other visual aids in support of findings Leverage analytics, and long-term thinking to help unlock sales performance gains and adoption of best practices Transform complex analyses into clear, easy-to-understand "storytelling" presentations with high impact visualizations that transform data into insights Serve as the objective single source of truth for all segmentation and campaign analytics performance reporting Strengthen the relationship between analytics and our marketing partners. Execute on an existing analytics roadmap, including enhancement of existing Power BI dashboards, designing and deploying new dashboards (including sourcing data, creating efficient SQL, designing and publishing), and providing insights to optimize email, direct mail, and SMS customer lifecycle campaigns. Partnership with marketing team will require translation of marketing performance questions into independent in-depth raw data (SQL) research to deliver dashboard enhancements, insightful analytics and recommendations. Data and analytics must be of the highest integrity and quality, and will directly guide the marketing strategy and tactics, playing a crucial role in attaining sales targets and setting future goals. Required Qualifications:
Bachelor's degree in a quantitative field (finance, mathematics, economics, statistics, computer science, electrical engineering, physics, Marketing Information Systems (MKIS), etc.) or equivalent experience
Experience across the full spectrum of business analytics including problem identification, data sourcing/wrangling, query development, data exploration, data visualization, and campaign performance optimization recommendations & hypothesis-testing Hands-on data analysis and strategic thinking skills Strong analytical skills and expertise moving from business questions through raw data to answers, insights, and recommendations Experience translating marketer questions into technical analysis, developing clear data-founded storytelling around actionable insights for both technical and non-technical stakeholders Deep hands-on technical knowledge with SQL, including query creation, performance optimization, and complex joins of large data sets Visually attractive and functionally efficient executive dashboard design and optimization in Tableau and/or Power BI Experience working with large and complex datasets 2-6 years of relevant work experience or equivalent experience in management consulting Proactive and anticipatory problem solver Excellent communication and collaboration skills (written and verbal) Experience with executive storytelling, presentations Be a self-starter, and continue to "move the ball forward" Preferred Qualifications:
Experience in Snowflake and GitHub Prompt engineering in an analytics context Experience with hypothesis testing, experimentation, A/B test analytics, multivariate testing, statistical significance Identity graph experience Experience within high tech, software, and/or wireless/telecom industry is highly desired
Benefits:
Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.
Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.
Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.
Synectics is an equal opportunity employer.