Columbia Hospitality
Marketing Manager - Columbia Hospitality
Columbia Hospitality, Seattle, Washington, us, 98127
Overview
Columbia Hospitality, Inc. is seeking a Marketing Manager tasked with fostering the team culture, brand DNA and reputation for our properties. The Marketing Manager will bring enthusiasm, thrive in a fast-paced environment, demonstrate marketing leadership, and create an authentic and exceptional experience for guests, team members and owners. Base pay range
$77,968.80/yr - $87,000.00/yr What you’ll do
Act as the marketing resource and point of contact for all property leaders on marketing programs. Actively lead and participate in regular marketing and revenue calls to understand business needs and provide guidance on marketing strategies and tactics to drive revenue. Lead the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties. Adhere to annual budgets and oversee monthly expenses to ensure accurate forecasting aligned with projected revenues; reconcile expenses monthly with property leaders and accounting. Oversee brand development and ensure all marketing channels appropriately represent Columbia and the property brands. Oversee all marketing execution and serve as strategic advisor to junior-level team members supporting shared properties. Lead strategy on guest-facing, revenue-driving content—packages, promotions, programs, etc. Oversee public relations efforts, including pitching activities and programming development, and interfacing with third-party PR firms. Oversee social media management, including posting/response strategy, content creation, brand representation and community management. Oversee digital marketing campaigns and ensure appropriate branding and messaging across all media channels; coordinate with internal or third-party partners on implementation. Maintain property website content. Create content and build email marketing campaigns that include revenue tracking and engagement metrics. Produce collateral as needed. Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages. Oversee advertising and promotion campaigns and report on performance. Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained. Drive accountability with property leaders and teams to ensure properties stay on track with annual goals. Manage vendor relationships including, but not limited to: printing, creative design and photography. Produce comprehensive monthly performance reports for individual properties, analyzing data to identify trends, opportunities, and areas for cross-property optimization. Additional duties as assigned. Qualifications
A bachelor’s degree in marketing or business-related discipline or an equivalent combination of education, training and experience. 3+ years of experience in hospitality marketing or 5+ years of experience in a related field. 1-2 years of leadership and management experience. Proven track record of relationship management skills. A balance of creative, technical, and analytical skills. Strong organizational skills and attention to detail. Conviction for creating and managing operating processes. Ability to thrive in a fast-paced environment. Effective project and personal management skills, including time management, planning and organizing, execution and delivery of results. Proficient with InDesign and other Adobe programs. Proficient with the Microsoft Office Suite. Compensation and Schedule
DOE This is a full-time, exempt (salaried) position typically working in-office Monday through Friday, with limited evening and weekend time commitments. Our Commitment
Columbia Hospitality is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values. Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect "People never forget how you made them feel." Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences.
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Columbia Hospitality, Inc. is seeking a Marketing Manager tasked with fostering the team culture, brand DNA and reputation for our properties. The Marketing Manager will bring enthusiasm, thrive in a fast-paced environment, demonstrate marketing leadership, and create an authentic and exceptional experience for guests, team members and owners. Base pay range
$77,968.80/yr - $87,000.00/yr What you’ll do
Act as the marketing resource and point of contact for all property leaders on marketing programs. Actively lead and participate in regular marketing and revenue calls to understand business needs and provide guidance on marketing strategies and tactics to drive revenue. Lead the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties. Adhere to annual budgets and oversee monthly expenses to ensure accurate forecasting aligned with projected revenues; reconcile expenses monthly with property leaders and accounting. Oversee brand development and ensure all marketing channels appropriately represent Columbia and the property brands. Oversee all marketing execution and serve as strategic advisor to junior-level team members supporting shared properties. Lead strategy on guest-facing, revenue-driving content—packages, promotions, programs, etc. Oversee public relations efforts, including pitching activities and programming development, and interfacing with third-party PR firms. Oversee social media management, including posting/response strategy, content creation, brand representation and community management. Oversee digital marketing campaigns and ensure appropriate branding and messaging across all media channels; coordinate with internal or third-party partners on implementation. Maintain property website content. Create content and build email marketing campaigns that include revenue tracking and engagement metrics. Produce collateral as needed. Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages. Oversee advertising and promotion campaigns and report on performance. Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained. Drive accountability with property leaders and teams to ensure properties stay on track with annual goals. Manage vendor relationships including, but not limited to: printing, creative design and photography. Produce comprehensive monthly performance reports for individual properties, analyzing data to identify trends, opportunities, and areas for cross-property optimization. Additional duties as assigned. Qualifications
A bachelor’s degree in marketing or business-related discipline or an equivalent combination of education, training and experience. 3+ years of experience in hospitality marketing or 5+ years of experience in a related field. 1-2 years of leadership and management experience. Proven track record of relationship management skills. A balance of creative, technical, and analytical skills. Strong organizational skills and attention to detail. Conviction for creating and managing operating processes. Ability to thrive in a fast-paced environment. Effective project and personal management skills, including time management, planning and organizing, execution and delivery of results. Proficient with InDesign and other Adobe programs. Proficient with the Microsoft Office Suite. Compensation and Schedule
DOE This is a full-time, exempt (salaried) position typically working in-office Monday through Friday, with limited evening and weekend time commitments. Our Commitment
Columbia Hospitality is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values. Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect "People never forget how you made them feel." Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences.
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