TikTok
Marketing Operations Lead, Global Business Marketing
Overview
The Integrated Operations team enables the Global Business Marketing (GBM) team to operate at scale by governing software and marketing automation solutions, budget management, and measurement and reporting infrastructure. The team guides ways of working between global and regional teams and strengthens employee engagement.
We are seeking a strategic and operationally minded Marketing Operations veteran to lead and evolve the teams, tools, and processes that govern the way GBM operates. This role drives scalable systems, measurement tools and standards, and operational alignment across the GBM organization. You’ll work cross-functionally with MSO, SMB, and Marketing Leadership to ensure systems, data, and processes support revenue growth and customer lifecycle management in a complex B2B environment.
Responsibilities
Systems and Tools Own the B2B marketing technology stack including CRM, MAP (eg, HubSpot), ABM platforms, and analytics tools
Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution
Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking
Measurement and Reporting Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI
Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units
Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys
Revenue Operations Alignment Partner closely with Monetization Strategy, Sales Ops, and Business Operations to align on lead management, ABM strategies, funnel definitions, and contact governance
Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence
Translate GTM strategies into operational workflows that accelerate demand generation and product adoption
Channel Centers of Excellence (CoEs) Provide leadership and operational oversight for CoEs responsible for B2B Email Marketing, Organic and Paid Social, and the TikTok for Business Website
Ensure channel strategies support enterprise and mid-market segments with best practices, compliance, and performance monitoring
Drive operational excellence in demand generation and brand engagement across all key digital touchpoints
Global Localization Management Lead a high-functioning localization team to create and deliver regionally relevant content across languages and markets
Ensure speed, scale, and cultural nuance are delivered to meet business needs
Qualifications Minimum Qualifications
Leadership experience in B2B marketing operations or senior marketing leadership with at least 5 plus years in a senior leadership capacity
Deep understanding of B2B marketing systems, buyer journeys, funnel metrics, and enterprise sales dynamics
Proven experience leading marketing operations for global teams with complex technology stacks
Expertise in revenue marketing, ABM and data-driven campaign execution
Strong cross-functional collaboration skills and ability to influence across Marketing, Sales, and Strategy teams
Preferred Qualifications
Experience managing centers of excellence and global localization functions is a plus
About TikTok TikTok is the leading destination for short form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover, and connect. Our diverse teams make that possible. We strive to do great things with great people, guided by curiosity, humility, and impact. We embrace an always Day 1 mindset to achieve breakthroughs. Join us.
Diversity and Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people globally and so does our workplace. We celebrate our diverse voices and aim to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in recruitment for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.
Job Information Compensation
The base salary range is 141000 to 255600 annually. Compensation may vary outside this range based on qualifications, skills, competencies, experience, and location. Base pay is one part of the total package and this role may be eligible for bonuses, incentives, and restricted stock units. Benefits may vary by location. Day one access to medical, dental, and vision insurance, a 401k with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. 10 paid holidays, 10 paid sick days, and 17 days of paid personal time prorated on hire with increasing tenure.
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We are seeking a strategic and operationally minded Marketing Operations veteran to lead and evolve the teams, tools, and processes that govern the way GBM operates. This role drives scalable systems, measurement tools and standards, and operational alignment across the GBM organization. You’ll work cross-functionally with MSO, SMB, and Marketing Leadership to ensure systems, data, and processes support revenue growth and customer lifecycle management in a complex B2B environment.
Responsibilities
Systems and Tools Own the B2B marketing technology stack including CRM, MAP (eg, HubSpot), ABM platforms, and analytics tools
Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution
Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking
Measurement and Reporting Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI
Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units
Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys
Revenue Operations Alignment Partner closely with Monetization Strategy, Sales Ops, and Business Operations to align on lead management, ABM strategies, funnel definitions, and contact governance
Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence
Translate GTM strategies into operational workflows that accelerate demand generation and product adoption
Channel Centers of Excellence (CoEs) Provide leadership and operational oversight for CoEs responsible for B2B Email Marketing, Organic and Paid Social, and the TikTok for Business Website
Ensure channel strategies support enterprise and mid-market segments with best practices, compliance, and performance monitoring
Drive operational excellence in demand generation and brand engagement across all key digital touchpoints
Global Localization Management Lead a high-functioning localization team to create and deliver regionally relevant content across languages and markets
Ensure speed, scale, and cultural nuance are delivered to meet business needs
Qualifications Minimum Qualifications
Leadership experience in B2B marketing operations or senior marketing leadership with at least 5 plus years in a senior leadership capacity
Deep understanding of B2B marketing systems, buyer journeys, funnel metrics, and enterprise sales dynamics
Proven experience leading marketing operations for global teams with complex technology stacks
Expertise in revenue marketing, ABM and data-driven campaign execution
Strong cross-functional collaboration skills and ability to influence across Marketing, Sales, and Strategy teams
Preferred Qualifications
Experience managing centers of excellence and global localization functions is a plus
About TikTok TikTok is the leading destination for short form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover, and connect. Our diverse teams make that possible. We strive to do great things with great people, guided by curiosity, humility, and impact. We embrace an always Day 1 mindset to achieve breakthroughs. Join us.
Diversity and Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people globally and so does our workplace. We celebrate our diverse voices and aim to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in recruitment for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.
Job Information Compensation
The base salary range is 141000 to 255600 annually. Compensation may vary outside this range based on qualifications, skills, competencies, experience, and location. Base pay is one part of the total package and this role may be eligible for bonuses, incentives, and restricted stock units. Benefits may vary by location. Day one access to medical, dental, and vision insurance, a 401k with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. 10 paid holidays, 10 paid sick days, and 17 days of paid personal time prorated on hire with increasing tenure.
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